100 information flow rankings: Video leads the ranking and has the highest traffic growth!

Today I will share with you an APP heat index report, hoping to make you more clear in the information flow delivery ~

In the major categories of the mobile APP index in April, all types of APP showed an overall positive growth compared with March. The popularity of video services, practical tools , and communication chat categories remains significant.

The first thing revealed is the monthly number of independent devices in major categories of mobile apps.

According to iResearch's April Mobile APP Index, the number of monthly independent devices in the top 20 APP categories showed an overall steady upward trend. Compared with March, only the photography and beautification APPs showed a certain degree of decline.

The number of independent devices of the fourth-ranked application distribution APP in April was one step closer to the 1 billion mark. Video services, practical tools, and communication chat apps remain firmly in the top three, and their advantages remain significant .

The types of mobile apps are more diverse, and the functions and service experience are updated and iterated more rapidly. In the golden age of consumption upgrading, mobile Internet has truly become people’s “inseparable love”, and mobile apps are creating more possibilities for people’s lives.

▼

Appearance is justice artifact seeks novelty

The popularity of head applications is decreasing

In the TOP20 ranking of monthly independent device numbers in major mobile app categories, the popularity of photography and beautification apps has declined, with a month-on-month decrease of 0.96%. After experiencing "all-round growth" in February and the decline in popularity in March, the top applications still had an overall downward trend in April.

Among them, the number of monthly independent devices of Meitu XiuXiu, which ranked first, decreased by 7.9% month-on-month, and the number of monthly independent devices of Meitu Beauty Camera decreased by 12.1% month-on-month, ranking second. Among the top ten, Wuta Camera saw an increase in monthly independent device count (9.9%). There are endless photo beautification applications. If you want to occupy a place in the market, you need to constantly innovate and upgrade to meet users' needs for beauty and enhance the user experience of the product.

▼

E-commerce companies work together to buy whatever they want

The potential of the market segment is prominent

Another area worth watching is e-commerce .

In the TOP10 ranking of the number of independent devices of e-commerce apps in April, Taobao Mobile ranked first, continuing the growth trend of the previous month with a month-on-month increase of 0.4%.

In the sub-categories, the two group buying apps, Pinduoduo and Meituan, are still among the top five, showing their potential. Xiaomi Mall APP has been ranked seventh for many months. This month it rose one place, with a month-on-month increase of 46.7%, a brilliant performance among the top ten.

The author of this article @艾瑞 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games