Social media operation: How to use social media to increase followers accurately?

Community economy has become a trend. Whoever has the fans wins the world. How can we obtain more high-quality fan resources and how can we accurately increase the number of fans in paid communities?

Many people are always curious and sensitive about new and trendy things, including the first batch of new users when Weibo and WeChat were first launched.

The reason why these people did not become the first batch of new media "upstarts" to "take the plunge" is that they did not understand the operational logic and monetization methods behind the new media, and thus missed out on success.

In August 2013, one year after the establishment of the official account platform, the new media circle was filled with a pessimistic atmosphere that the bonus period was over.

Until 2018, WeChat was once again criticized and anxiety once again swept through new media people. 2018 was an extremely extraordinary year for new media people.

In July, Pinduoduo, which started out as a WeChat-based company, successfully listed in the United States.

In August, the number of fans of the public account "Ten O'clock Reading" exceeded 25 million, and the number of fans of "New World View", "Mimeng" and "Visual Journal" exceeded 10 million.

On one side, people are negatively complaining, while on the other side, people are making fortunes in silence.

The fundamental reason for the huge disparity in the new media circle lies in the " number of accurate fans ", which leads to a sharp contrast in various data results.

With the number of WeChat users exceeding 1 billion, how to increase followers quickly and accurately with low cost has become a problem that many people are studying and exploring.

The development of WeChat has spawned many business models, and micro-business is the most typical one.

The micro-business thinking is to split with people as the center, build the personal IP of the company or team leader, and use the professional image of the founder to attract target users.

Use micro-business thinking to turn your WeChat account into a profitable company, and a WeChat account is a light-asset company.

The preliminary preparation work for establishing this company is naturally fans, which are divided into fan fans and targeted fans.

On the premise that your company has a precise business scope, precise fans are of course a necessity, so those unconventional fan-explosion tools are meaningless.

Through practice, I have found out three most effective ways to increase followers, and these methods are all used in paid WeChat groups.

Why do we emphasize the paid group?

In addition to pursuing the number of followers, have you ever considered the quality of the followers?

In an era when paying for knowledge is prevalent, people who are willing to pay for knowledge must be people with sufficient financial resources and who recognize the value of knowledge.

Moreover, the quality of such fans is relatively much higher than that of free groups, and they can quickly recognize their value, which also facilitates the subsequent fan-cultivation work.

Community economy has become a trend. Whoever has the fans wins the world. How can we obtain more high-quality fan resources and how can we accurately increase the number of fans in paid communities?

Preliminary planning

The most important thing when entering a community is to introduce yourself.

So, what do we need to do after joining the group?

1. Self-introduction

First of all, you must introduce yourself after joining the group, and the design of the self-introduction copy should be consistent with your personality.

2. Actively communicate with group owners and group members

After joining the group, you should establish a good relationship with the group owner, understand what the group owner does and what the industry is about, and take the initiative to connect with the group owner to strengthen your relationship with him/her.

It is necessary to distinguish the opinion leaders and active members in the group, understand what the topics shared in the group are, and strive to share them in the group.

3. Send red envelopes

To get along in a group, red envelopes are indispensable. How to send red envelopes? Give a red envelope to the person who shares the topic. When the atmosphere is good, send a large envelope with a small amount.

Then formulate a precise plan for increasing followers and the number of followers to be increased. Try to discard useless free groups. Moreover, the community you establish should have strict group rules, strictly prohibiting advertisements and external links, etc.

Join a paid community that is valuable to you, understand and follow the group culture of each group such as topic sharing, group culture, and group system, and take the initiative to share and output value in the group so that people will remember you.

Seed user training

In the early stage, at least 2 to 3 WeChat accounts should be opened, and each account is expected to gain about 1,000 followers as the first batch of seed users.

So, how to get the first batch of seed users?

Here are three methods:

1. Increase followers through data packs

After entering the paid community, first introduce yourself, and then prepare useful information to share. There are four directions to choose from.

Disassemble the purchased books to get the dry goods

Convert the essence of paid courses into your own ideas

Generate valuable information through Weibo hot searches and other information

Share high-quality public account content

After sharing useful information, you should show your benefits, change your conventional thinking, and guide your fans to learn together.

Finally, just throw the information package in the group and use certain copywriting to add fans to your personal WeChat account, and you have completed the task of increasing fans through the information package.

2. Micro-classes increase followers

Every profession has its own specialties. Everyone has his or her own unique areas of high achievement and areas where he or she is very strong. Sharing micro-courses in WeChat groups is one of the most effective ways to increase followers.

So, how do you successfully share a micro-class?

This requires sufficient preliminary preparation and live broadcast planning.

First of all, you need to be an active member of the community and speak up in the community frequently.

Then, choose a suitable content topic and prepare courseware registration in advance.

If you have content to share, you can talk about what you are good at; if you can’t find content to share, you can summarize the essence of paid courses, add observations and thoughts, and add cases from life to form your own courseware content.

Design the overall process and framework of the live broadcast. A successful micro-class design must first have an attractive title and cover. The core of the content is to break cognition and propose new cognition.

for example:

When it comes to posting on WeChat Moments, most people think they can post whatever they want, but the new understanding is that “this will not bring any benefits.”

Your circle of friends is a mirror of your friends’ perception of you. You should build your circle of friends like you build a magazine or media. It is very important to consider when to post, what to post, and how to beautify it.

Finally, you need to estimate the duration of the live broadcast. It should not be too long or too short. About 20 minutes is appropriate.

Before the live broadcast begins, a brief live broadcast preview should be made in the group. Of course, red envelopes are indispensable in this link to liven up the learning atmosphere of the group.

3. Increase followers through benefits

Increasing fans through welfare means selecting suitable products based on the preferences of users in the group. For example, in a marketing group or copywriting planning group, novel tools can be used as bait.

First, you need to communicate with the group owner privately and help the group owner make novel fancy QR codes, personal emoticon packages or beautiful word clouds, etc. The tools used include Caoliao, the Ninth Factory, and Doutu emoticons.

Then, send the finished samples directly to the group, and use special copywriting terms to agree that if you need anything done, you can contact me and I will help you do it for free.

Since then, our goal of increasing fans through benefits has been achieved.

Guide users to spread fission

When your seed users reach the expected number, you can guide them to spread the word and achieve new fan acquisition and fission.

The method we usually use is to promote each other and increase followers. This method is not only suitable for increasing followers on platforms such as official accounts, but also suitable for operations in WeChat groups.

However, when choosing mutual promotion, we must be clear about two principles:

1. Positioning should be clear

Don't try to promote each other with people whose personalities don't match yours, because the fan demands of both parties are different. Even if they gain fans temporarily out of novelty, they will quickly lose followers or become zombie fans.

2. Send benefits

For fans, they can be fans of anyone as long as the benefits meet their needs.

So, who is suitable for you to promote each other? How to find people to recommend each other?

First, choose people who have a similar number of fans as you to promote each other.

Secondly, there are generally two channels for mutual promotion: members of paid groups and one’s own WeChat friends.

After the channel is ready, post one or two messages in the circle of friends every day to promote each other, and the number of fans will increase quickly.

For some WeChat accounts that were blocked by many old customers due to crazy hard advertising in the past, if you want to activate old users now, you can take the following measures:

1. Develop new customers directly

Since both require time and energy, there is no need for us to cling to the recognition of old friends and old circles.

You can choose to increase fans through micro-courses, welfare benefits, etc., actively gain new fans, and use new fans to sell and interact.

2. Delete spam messages

First of all, delete the spam messages that were flooding your screen.

Secondly, you should send high-quality information for at least two weeks.

This high-quality information should include your personal life, personal updates, professional knowledge, customer testimonials, interactions, benefits, etc. When new fans come to see you, they will see that you are a very professional, sunny, enthusiastic and down-to-earth person.

Only in this way will new fans be more willing to interact with you, which means creating a completely new image.

In short, the way to quickly increase followers and connect with big names in paid communities can be summarized as follows:

Build a good persona through personal positioning, so that high-quality fans will actively add you

Let fans automatically fission through a valuable micro-class sharing

By providing benefits and value to the community, you can feel at home.

Source: Gongju Leilei (gongjulei)