Short video operation form, short video account "disassembly" methodology

Are you often troubled by the following problems when operating short videos ?

I have tried a lot, but I still can't find a short video operation form that suits me

After shooting short videos for a while, I don’t know what to shoot anymore.

I don’t know where to find short video content materials

…

Today I will share with you how to quickly find the short video presentation format that suits you by disassembling short video accounts, and solve the problem of not knowing where to find content materials.

1. How to dismantle a short video account

Disassembling short video accounts is actually to conduct multi-dimensional analysis on short video accounts, find excellent content or forms, and then learn from them in a targeted manner and output your own content in a differentiated manner.

2. Three stages of short video account dismantling

1. Select the short video to be disassembled

Find similar short video accounts for analysis based on your own products and industries;

2. Dismantle in multiple dimensions

For the selected short video accounts, detailed content analysis is carried out from multiple dimensions

3. Differentiated output content

Based on the analysis after disassembly, internalize and output differentiated content.

Summary: To put it simply, these three stages are to select multiple finished products, disassemble them into building blocks, and then assemble them into what I want.

3. Specific operations for disassembling short video accounts

What to “disassemble”? Select the short video to be disassembled.

When selecting short video accounts for disassembly, you can start from two aspects: big accounts in the same industry and accounts that have been popular recently.

1. Large size

Find short video accounts in the same industry, and then analyze the content and format of these short video accounts.

1) Content

Look for big short video accounts in the same industry (if you can’t find anyone in the same industry, you can look for similar industries) , and then collect and organize the popular content from big short video accounts in the same industry.

After analysis, you will find that the short video accounts in the same industry, to some extent, all talk about the same content, and only have those few topics.

For example: the short video accounts related to corporate management, the content is nothing more than Jack Ma, Pony Ma, Huawei, Microsoft, Google, Meituan, etc.

2) Formally

If everyone in your industry is using a similar short video presentation format, then you can boldly infer that the target audience and customers of this industry may prefer this format.

For example, most accounts related to corporate management adopt only a few formats: oral narration, classroom recording, and dialogue (roundtable forum).

Of course, there are people making sitcoms, but most of them don’t last long, because sitcoms do not bring accurate customers and can easily lead to short video accounts going astray.

Here are a few questions for you to think about:

Can you use the short video presentation format that others use?

If you use it, what are your advantages?

What is the difference between you and him?

If you want to use this form, can you make some changes to it?

2. Recently popular accounts

Users' aesthetic views and knowledge content are changing. A lot of content is fresh when you first watch it, but becomes boring later, so it is necessary for us to capture the short video content that is popular recently.

Analyze them:

Why can it attract users?

Why did it become so popular in such a short period of time?

In terms of form, is it more attractive with the new presentation format?

Is there any new content that you haven’t heard before?

Or is it that there are strong memorable points in the character performance?

Or is there a new breakthrough in operational skills?

4. Two dimensions of “disassembling” short video accounts

1. Account Dimension

Including: account status, presentation method, content direction, character performance, and conversion settings.

2. Content Dimension

Includes: title structure, copywriting, script model, strong memory points, and visual expression.

Have you learned it?

Author: Short Video Operation Diary

Source: Short Video Operation Diary (gh_a49c091205cb)