Today, the financial APP market has reached a relatively saturated state and the market competitiveness is extremely fierce. How to acquire more users has become a problem that worries financial APP operators . Today we will discuss how to make financial apps open source.

Open source means opening up new channels for user sources. There are many ways to open source users, and you can start from the following three aspects.

1. Market means

1. Social Advertising

Most apps need to rely on traditional marketing methods when acquiring users. The most common method is advertising. When Jiedaibao was first launched on the market, it placed a large number of advertisements on subways and buses, and also signed the "Yu Quan" group as its spokesperson.

There is actually a flaw in the advertising campaign of Jiedaibao, which is that it is not accurate enough. It is widely advertised but does not get any feedback from users, making it impossible to accurately count the conversions brought about by the advertising.

2. Soft Articles

After new media promotion became popular, a new promotion method also became popular - soft article promotion. Financial apps have also used soft-text promotion to attract customers. Alipay once placed an advertisement titled "Why Van Gogh committed suicide" on its self-media account Gu Ye. When I saw this copy , I read it carefully with the intention of solving the world's unsolved mysteries. Only to find out at the end that it was an advertisement for Alipay. I felt very angry at the time, but I was still full of admiration. On the one hand, I was impressed by the excellent copy, and on the other hand, it was because of the precise delivery of this advertisement. Gu Ye’s fans are all young people, and Alipay is also the preferred payment method for a large number of young people.

When placing soft articles, you can first analyze your target users , then filter out places where your target users are likely to appear, and then place them.

3. Event Marketing

Ping An One Wallet and Uber have collaborated on an event marketing project. If you call Uber on the day of the event, you may be able to book an armored car. After a successful one-click call, 100 million yuan will appear in your One Wallet account, and all the profits of the day will belong to you. There are only 10 places for the entire event, and it is already a surprise to ride in the armored car, not to mention that there is 100 million yuan in the account.

On the day of the event, users opened Uber to hail a taxi, just to become one of the 10 lucky winners. This cross-border cooperation brought good traffic to both parties.

It should be noted that event marketing is a relatively difficult marketing method to implement. Behind the seemingly simple event marketing, it is actually established after a long period of research. If the user's preferences cannot be grasped, event marketing will become a self-satisfaction of the planner.

2. Business Means

1. Pre-installed on new devices

Some financial apps will choose to be open source by being pre-installed on mobile phones. When users buy a new phone, they will be able to see your app as soon as they turn it on. However, some users will uninstall these unnecessary apps. This method can occupy the entrance to the mobile phone without the user's knowledge. Users' awareness of the APP is almost zero.

2. App Store Cooperation

There is a special recommendation column in the app store, which will recommend some high-quality apps. There is another method. When a user actively searches for a certain APP, APPs of the same type will be recommended. This is also an open source method for financial APPs.

3. Offers Wall

There are two forms of points wall. One is to divert traffic through APPs with a large user base. Users can receive points, cash red envelopes and other benefits after downloading the APP. The second is to use the "welfare" and "red envelope" columns in the app store, and users can receive benefits by downloading these APPs.

The method of using a points wall to acquire users is actually not very effective. On the one hand, the users are not accurate. On the other hand, users uninstall the APP after completing the task, resulting in a rapid increase in downloads but no increase in registrations.

3. Operational means

1. Event Operation

Activity operation refers to activities planned within a specified time to improve a certain indicator. The activities of financial apps generally revolve around the apps. In financial apps, the most common thing is for new users to receive red envelopes. As long as they register an account, they can receive red envelopes worth thousands of yuan. Tuandai.com has prepared 2,888 yuan red envelopes for new users. By attracting users with large red envelopes, it has completed user source opening. How to guide users to further use the app in the next step will be discussed later.

Another way to open source is that old users invite new users, and both old and new users can receive red envelopes. This is also a form of activity. After an old user of the Ai Qianjin APP successfully invites a new user to register, as long as the new user invests in the Ai Qianjin APP, both of them can receive cash red envelopes. In addition, new users can receive a red envelope worth 0.3% of their friends’ investment amount, valid for 15 days.

Opening up new users through old users is a common open source method for financial apps in recent years. It is a way of attracting new users based on social relationships. On the one hand, it stimulates old users to spontaneously invite new users through incentives such as cash. On the other hand, it enhances new users’ trust in the APP. If my friends are using it, I can use it too.

In order to help operations staff attract new users, Activity Box has launched a template for invitation-based activities. By inviting new users, users can be attracted more efficiently.

2. Binding registration

Binding registration means logging in directly using a third-party platform.

Hezijun studied several financial apps and found that only Yirendai APP supports WeChat , QQ, and Weibo login. Alipay and Ant Fortune are both Alibaba apps and can be logged in using the same account, while other financial apps can only be logged in using a mobile phone number. For security reasons, open source methods such as binding registration are not common in financial apps.

Summary: In fact, there are many open source methods for APP, but not all methods are suitable for their own APP. Box Jun has screened the open source methods and selected the above common financial APP open source methods, hoping to help operators to operate well.