A must-have holiday marketing calendar for the second half of 2021 for cross-border people!

In a blink of an eye, half of 2021 has passed. Have you started preparing for the marketing plan for the second half of the year?

We have prepared a "2021 Second Half Global Holiday Marketing Calendar " to list the key global holidays and hot spots for sellers to prepare for holiday sales in advance. It is recommended to save it~

July 4-5: Independence Day

Independence Day is one of the important legal holidays in the United States and it is also a big day for shopping. There are promotions for electronic products, outdoor products, clothing, shoes and bags, jewelry, etc. both online and offline.

July 14: French National Day

National Day is the most important public festival in France, and some festive items can be promoted. Product selection for holiday marketing related to Independence Day and National Day can be based on the colors of the corresponding national flags. At the same time, the promotion of kitchenware, outdoor supplies, picnic utensils, outdoor games and other products can also be increased.

July 20: Eid al-Adha / Eid al-Adha in Singapore

Eid al-Adha, also known as the Festival of Sacrifice, is an important festival in Islam. In Singapore and Malaysia, it is called Eid al-Adha. The marketing focus can be on clothing, headbands, scarves, jewelry, etc., and you can consider adding cattle and sheep elements to marketing activities.

August 8: Father's Day in Brazil

Hot-selling products: trendy fashion products, accessories, watches, perfumes, etc.

August 13-15: Obon Festival in Japan

Japan's Obon Festival is a festival for ancestor worship, prayer and family reunion, and fireworks displays are held in various places. The marketing focus can be on travel products (such as neck pillows, travel sets), sacrificial supplies, etc.

August 30: Back to school season in the UK and US

Clothing and shoes remain hot-selling categories during the back-to-school season. During the epidemic, many students are studying at home, and the demand for electronic products such as mobile phones and sports equipment has increased.

September 5: Father's Day in Australia

September is the beginning of spring in the southern hemisphere, and the demand for outdoor activity supplies increases. You can use Father's Day marketing to encourage children to give their fathers outdoor activity supplies, spring clothing, electronic products, etc. as gifts.

September 6: Labor Day in the United States and Canada

Generally, people from all over the country will hold parades, rallies and other celebrations to show their respect for workers. You can promote some supplies for parties and outdoor travel.

September 18 : Oktoberfest, Munich, Germany

The Munich Oktoberfest has become one of the most grand traditional festivals in Germany. Hot-selling products include Oktoberfest souvenirs, outdoor supplies, tents, party items, etc.

October 8: Children's Day in Singapore

The marketing focus can be on toys, electronic products (such as smart watches, game consoles), etc.

October 11 : Columbus Day in the United States

Most states in the United States hold celebratory parades, and the best-selling categories are flowers, clothing, and celebratory supplies.

October 31 : Halloween​

Halloween can be said to be the annual National Cosplay Day, and the hot-selling categories are mainly candy, LED lighting, cos mask costumes, etc. You can carry out holiday-themed activities on Facebook public pages. For example, sellers of beauty products can create Halloween makeup activities to enhance interaction with fans.

November 11 : Asian Double 11, Singles Day

November is the month of big promotions for cross-border e-commerce . Both Double 11 and Black Friday are in this month. Sellers need to formulate their own marketing rhythm and focus on social media marketing.

November 25 : Thanksgiving​

Hot-selling categories: flowers, perfumes, household items, kitchen supplies, and electronic devices.

November 26 : Black Friday & November 29 : Cyber ​​Monday

During the shopping spree, sellers need to set discounts in advance and arrange advertising schedules to attract more attention and consumption for their brands and products. Hot-selling categories include toys, clothing, home furnishings, electrical appliances, consumer electronics, kitchen supplies, etc.

December 25: Christmas

The Christmas month begins from the beginning of December, and Christmas cards, Christmas-related items, wrapping paper, kitchen supplies, clothing, jewelry, colored lights, consumer electronics, etc. are the hot-selling categories. Merchants can also launch Christmas-themed products, Christmas calendars, etc.

December 26: Boxing Day

In recent years, more and more merchants have regarded it as another shopping carnival day with big discounts and launched clearance promotions on this day. They can consider using marketing during this period to recover funds and reduce inventory.

December 31: New Year’s Eve

As winter approaches, in addition to New Year’s Eve party supplies, you can also focus on marketing ski and outdoor equipment, plush toys, electronic products, etc.

The above is the "2021 Second Half Global Holiday Marketing Calendar" shared with you. If you have any questions, please leave a comment~