What is the daily workflow of bidding promotion? What do Baidu bidding specialists mainly do?

A good process and system planning can make things better completed. The same is true for bidding work. Norms, standards and systems will improve efficiency and achieve results. So what kind of work do SEM bidders who are just starting out need to do every day? What is the daily workflow of bidding promotion? What do Baidu bidding specialists mainly do? Let’s follow Feng Chao from Dongguan to find out more!

What is the daily workflow of bidding promotion? What do Baidu bidding specialists mainly do?

1. Bidding work in the morning

1. Check if there are any problems with the website, whether it can be opened, how fast it is, and check if there are any problems with some landing pages. Many bidders overlook these things, but they are important. If the website cannot be accessed, wouldn’t it be a waste of promotion money?

2. Enter the background of Baidu promotion to check whether there are any problems with the materials (such as the creativity is not suitable for promotion), check the quality of keywords, and prepare for the day's promotion work.

3. Modify account settings such as account budget, region, time period, etc. based on yesterday’s situation or changes in strategy.

4. Make yesterday’s data report. The data report is the core of a bidding work, and the data can provide us with a better basis for optimization.

You can use Business Communication and other third-party tools to check the data, and send the appointment keywords to relevant optimization personnel.

5. Organize the keywords with high consumption in yesterday’s analysis (quality, matching method, ranking, corresponding creative, landing page, promotion unit status), and summarize the problems and matters that need to be adjusted.

6. Start the first price adjustment. Start with key plans and keyword adjustments within the unit, then adjust some long-tail words to distinguish the primary from the secondary.

7. Optimize creativity: You can try to adjust the ranking. If the keywords cannot be adjusted (key optimization), optimize the creativity according to the responsible plan, 1 or 2/3 plans a day.

2. Bidding work in the afternoon

1. Check the account, unit, keyword report and search term report, among which the search term report is the focus.

Use the search term report to infer traffic quality issues, and at the same time, remove or add search terms and products.

2. Check the real-time display and ranking of keywords, and check the morning consumption (keywords with excessive consumption, matching methods, rankings, and creativity).

3. Organize your Baidu account and continue to optimize your creativity. At the same time, add new words (adding more new words is our magic weapon to win), and don’t forget negative words. Check whether the corresponding keywords are ranked, how the advertising creativity is, and take time once a week to add keywords.

4. Check the bidding topic page and bidding article page. Based on the keyword changes, the website manager and editor will continue to add and modify the original bidding topic page and bidding article page.

5. Check the consumption of the day, and approximately what time the budget will be spent. Analyze the data (keywords with excessive consumption, matching methods, rankings, creativity). Analyze the data of the day to prepare for tomorrow's bidding.

6. When there is no problem with your own account, check whether there are any changes to your competitors' websites, creative ideas, keyword rankings, etc. If there are any good changes, we can make use of them, imitate them first and then surpass them! Strengthen our core competitiveness.

3. Daily bidding work notes

1. Check the account consumption in different time periods every day, including which plan has excessive consumption, the creativity of the corresponding keywords, and the ad ranking and matching method.

2. It is necessary to ensure that the more popular keywords in the industry and the keywords with high conversion rates are ranked. These keywords are the treasures in the hands of bidders and must be given "special care".

3. Check every 10-20 minutes to see if the keywords have been maliciously clicked.

Inspection method:

Whether the access IP of Baidu Statistics has multiple visits;

The account budget is suddenly spent too quickly;

A certain search term entered the website multiple times;

A certain keyword is clicked multiple times in a short period of time, etc.

Solution:

If an IP accesses multiple times within a short period of time, the IP will be blocked in time;

If a keyword is maliciously clicked, suspend the keyword in time;

If it is a malicious software click (this is the most troublesome), the software clicks come from different IPs in different cities, so we can only suspend the account and run again after a while!

It is worth noting here that Baidu promotion has a business shield function, which can prevent malicious clicks. Students who have not turned on the computer are advised to set it up!

In summary, the core of bidding work is to adjust, modify, add and delete account materials, the carrying capacity of the landing page website and the analysis and summary of bidding data. If these major sections are reasonably allocated, the bidding work will be carried out reasonably and efficiently.