What are long tail keywords? Why long tail keywords?

For SEO website optimizers, the purpose of website optimization is to get rankings. However, a problem has arisen now. My website ranks first on the homepage, but the traffic is very small. Some people's website rankings are not very good, but the traffic is very large. Why is this? The answer is that they have more long-tail keywords. So what are long-tail keywords? Why long tail keywords ? Today, Dongguan SEO optimization Feng Chao will share it with you.

1. What are long-tail keywords?

Long Tail Keywords refer to keywords that are not target keywords on a website but can also bring search traffic. The characteristic of long-tail keywords is that they are relatively long, often consisting of 2-3 words or even phrases, and exist on content pages. In addition to the title of the content page, they also exist in the content. Search volume is very low and erratic. The probability of customers brought by long-tail keywords converting into website product customers is much higher than that of target keywords, because long-tail keywords are more purposeful. There are a lot of long-tail keywords in large and medium-sized websites, which bring a lot of total traffic. For example, if the target keyword is clothing, its long-tail keywords can be men's clothing, winter clothing, outdoor sportswear, etc. The basic attributes of long-tail keywords are: extensibility, strong targeting, and wide range.

Long tail keywords have the following characteristics:

1. It is relatively long, usually consisting of 2-3 words or even phrases.

2. Exist in the content page. In addition to the title of the content page, it also exists in the content.

3. The search volume is very small and unstable.

The probability of customers brought by long-tail keywords converting into website product customers is much lower than that of target keywords.
There are a lot of long-tail keywords in large and medium-sized websites, which bring a lot of total traffic.

2. Why do we need long-tail keywords?

The power of long-tail keywords mainly depends on "quantity". If the entire website has only a dozen articles, its power cannot be demonstrated, because you cannot expect every long-tail keyword to rank well. Intentionally optimizing long-tail keywords will gradually improve the overall quality of the website, that is, the weight of the website will increase. There are many long-tail keywords that rank well, and when the total amount is added together the effect will be very good. Therefore, when writing articles, you must remember to use long-tail keywords.

So, how can we use long-tail keywords by writing articles? The target keywords should be included in the title of the website's homepage. Similarly, the long-tail keywords should also be included in the title of the article page. Long-tail keywords have relatively less competition, and there are so many of them, so a slight optimization may improve the ranking without spending too much effort. For some long-tail keywords with slightly higher competition, you can add a few external links appropriately, the approach is the same as the target keyword. In addition, most other long-tail keywords do not pay much attention to external links. You can add some internal links and build a connection network between the internal pages of your website. The weight of the website will increase, and the rankings of these long-tail keywords will also increase accordingly.

In fact, the same reason explains why some large websites have such large traffic. Large volume is the key. So if you want your website to bring a lot of traffic, long-tail keywords are essential!