How to advertise in Kuaishou short videos and what is the promotion effect?

Opportunities are reserved for those who are prepared, especially in the era of massive explosion of information flow. Whoever seizes the traffic and time will succeed. Especially with the development of the times, pure text advertising promotion can no longer meet the needs and preferences of users. In other words, it can no longer adapt to the pace of the rapidly developing Internet marketing era.

In addition, with the urgency of the double pressure of work and life, friends are more willing to watch interesting and cheerful short videos to wash away the fatigue of the day. The Kuaishou platform, which has developed rapidly in recent years, has popularized daily life videos and successfully captured more than 500 million users, with a daily active user base of 320 million.

Therefore, many businesses always want to advertise through Kuaishou. However, I don’t know how effective Kuaishou’s advertising is? Then follow the editor and take a look!

1. What is the effect of advertising on Kuaishou?

Kuaishou’s information flow ads have significant differences and unique advantages in promotion methods compared to traditional search ads.

Traditional search advertising is a "user looking for merchants" model , that is, users trigger the display of merchant ads by searching for relevant keywords, and users choose suitable merchants based on their interests.

Kuaishou's information flow uses precise advertising to promote its products based on attributes such as region, network environment, age, gender, occupation, system orientation, and interests, helping merchants find suitable customer groups and increase product exposure. Kuaishou marketing platform has the following advantages:

① Traffic dividend: The traffic dividend period of the short video industry and the good advertising environment of the Kuaishou platform allow advertisements to reach people accurately.

② Laotie Economy: Kuaishou has formed a unique "community", and the "Laotie Economy" makes social stickiness stronger.

③ Technology-driven: We have been deeply involved in the short video industry for many years, adhering to the principle of "decentralization" and achieving personalized matching of content and users through technology-driven.

④ Diverse content: rich and authentic content, easy to operate.

2. The development prospects of Kuaishou app

From the perspective of the industry structure, the task differentiation between platforms is becoming increasingly clear, with many entrants and great competitive pressure. The audiences of short video apps are distinct, and the audiences of mature video apps are obviously segmented, so they will inevitably move towards a differentiated layout.

In terms of platform construction, it has the characteristics of mature organization, community and commercialization models. Simple short video tools are difficult to meet the needs of the audience and will gradually evolve into communication tools to promote the fan economy. Live broadcasting and co-performance forms will gradually occupy the platform and provide a source of profit for the platform. More elements can be introduced in video production.

In terms of length, facial recognition, editing effects, etc. , it is becoming more diversified and simplified. From the perspective of communication channels, "short video + social" has become the norm, and video social networking will inevitably become a normal cultural phenomenon in the future.

3. Kuaishou app’s advertising revenue guarantee

Kuaishou app has a broad audience, from elite white-collar workers to rural youth, everyone can find a suitable field in Kuaishou app. In terms of Kuaishou's advertising direction, the short video + social model constructs commercial modularization, realizes business-civilian co-construction, and social business display. It has business models such as accurate traffic , successful commercial brand establishment, and commercial realization. Kuaishou app can turn online onlookers into community economy to ensure advertising revenue.

4. Location of Kuaishou ads

Kuaishou ads are currently displayed on the discovery page, in the fifth or sixth position under “Popular”, which is the official ad position. There is an ad spot every five or six videos. And so on.

Note: There are no ads for new users within seven days. The platform obtains limited effective information for newly registered users, making it difficult to accurately position them. However, after users have used the app for a period of time, the platform will be able to understand their potential needs and provide better advertising services to merchants.

Author: Kuaishoujun

Source: Kuaishou