A large wave of August marketing hotspots is coming!

July has passed quietly, and it’s time to start planning the marketing hotspots for August. Are there any children who worry about topic selection and planning every month?

It’s still the same old rules. We have sorted out the hot events in August for you. Friends, please quickly stock up your marketing calendars for August and plan early on how to take advantage of the trends and catch the hot spots.

August 1st Army Day

August 1, 2018 marks the 91st anniversary of the founding of the Chinese People’s Liberation Army.

Hot Topics: 91st anniversary, military, patriotism

How to play: Weibo, Moments , live broadcast , posters, H5, short videos

People in the new media are also quite interested in this area. Basically, they can use pictures and texts, H5 (last year an H5 that generated photos in military uniforms was very popular), posters, live broadcasts, Weibo, Moments, videos and other hot forms.

Last year, this “Military Uniform Photo” H5 was very popular. Through its powerful functions, everyone posted their own military uniform photos, which were widely spread by users and fulfilled the public’s dream of wearing military uniform.

August 7th: Beginning of Autumn

Beginning of Autumn is the 13th solar term in the 24 solar terms of the lunar calendar and the first solar term of autumn, marking the official start of the early autumn season. "Autumn" means the end of summer and the arrival of coolness.

Hot topics: weather, diet, health, traditional culture, and family.

How to play: promotional discounts, videos, pictures, interesting stories, and welfare distribution.

1. After the beginning of autumn, the heat goes away and the coolness comes. We can talk about the changes in weather and people’s diet and health.

2. You can also use pictures, texts, posters, etc. to carry out promotional activities for product sales and discounts.

3. As a traditional solar term, you can also use Weibo topics, videos, etc. to make a series of cuts into culture and family affection.

August 8th is National Fitness Day

In order to commemorate the successful hosting of the Olympic Games in Beijing, our country has designated August 8 as National Fitness Day.

Hot Topics: Fitness, Healthy Living, Weight Loss, Sports

How to play: Start topics, posters, promotions, short videos, emoticons

1. Start the topic of #fitness# and trigger nationwide discussion on Weibo or WeChat . You can also record Douyin fitness videos, etc.

2. Take advantage of the promotion, for example, the number of daily steps can be used to offset corresponding coupons.

3. Combine the recent hot topic of "happy fat otaku" with pictures and texts, make emoticons (with hidden brand logos), etc., and do reverse publicity, for example: "If you don't exercise, then be a happy fat otaku?"

August 13th International Left-Handers Day

According to the encyclopedia , about 6%-13% of the world's population are left-handed. Based on this calculation, there are at least 80 million left-handed people in China.

Hotspot: left-handed, smart

How to play: Topics, games , promotions and discounts

1. Niche hot spots can be used as topics. There is a left-handed person around each of us, and many interesting things will happen. We can do some fun facts about the “left hand”.

2. Make a small game that can only be played with the left hand.

August 17th: Chinese Valentine's Day

The most anticipated hot spot in August. Qixi Festival is a traditional Chinese festival. It is the day when the Cowherd and the Weaver Girl meet, and it is particularly suitable for love-related activities.

Hot topics: Chinese Valentine's Day, Cowherd and Weaver Girl, love, lovesickness, confession

How to play: Qixi Festival special customization, couple discounts, mini-program games , H5 , etc.

1. Shopping and giving away Chinese Valentine's Day gifts, such as limited edition boxes of goods for the Chinese Valentine's Day, or special Chinese Valentine's Day packages.

2. Various "kissing contests", "50% off for kissing in the store" activities, etc.

3. Use H5 to create a "Qixi Festival Certificate" to conduct lucky draws and give out coupons, etc.

4. Make a small program game to test the love index of two people.

5. Shoot various confession and blind date videos, initiate discussion on the topic #囧事就交白#, initiate themed activities such as #一起让单#, etc. Are all good choices~

Case: Last year, on the eve of Chinese Valentine’s Day, NetEase Yanxuan set up an offline “Love Museum”. The love stories exhibited in this museum were all found in the review section of NetEase Yanxuan products. Combined with the hand-drawn works of well-known illustrators, the sighs and sighs in love are particularly touching people's hearts on the Chinese Valentine's Day.

Reference reading: Chinese Valentine's Day copywriting, finally waiting for you

August 25th, Ghost Festival

The Zhongyuan Festival, commonly known as the Mid-Autumn Festival and Ghost Festival, is a traditional Chinese festival for ancestor worship along with New Year's Eve, Qingming Festival and Double Ninth Festival.

Hotspots: Ghost Festival, Ancestor Worship

How to play: posters, pictures, topics

1. The Ghost Festival is less famous and less popular, so it is recommended to promote it with posters, pictures and texts, or by using topics.

2. For example, using technology to transform pictures of cultural relics in the Forbidden City is very creative and eye-catching.

above.

Source: Operation Uncle (ID: yunyingdashu)