2020 Zhihu promotion and traffic generation skills!

Choice is greater than effort? No comment. I don’t know how to make choices in life. After all, in my opinion, it is difficult to distinguish right from wrong in the choices in life. Every choice will have a different trajectory. If you want to have a different life of your own, you can’t be easily led by others.

However, in our work, when we do things, we also face many choices, and these choices can be made through certain methods, so that we can achieve the results we want faster and better. This may be the so-called choice is more important than effort. Just like when we are doing Zhihu traffic diversion, we also face many choices.

As a text content community, Zhihu’s purpose of attracting traffic or making money is almost always in the form of questions and answers. There are thousands of questions on Zhihu, covering almost every field. However, there are also many questions in these questions and answers themselves. That is why you must learn how to choose these questions on Zhihu!

1. Find the right field

First of all, we need to dig out all the relevant keywords. As for what keywords are and what related keywords are, I have already explained them clearly in previous articles and will not repeat them here. You can use Aizhan to dig them out, or you can search through the search drop-down box.

However, for a niche field, no matter how hard you try, there are very few keywords. The more niche it is, the fewer users it covers, and naturally the fewer related questions there are. In the end, not many people read these questions. So what's the point of answering such questions? At this time, you need to find relevant issues in the vertical field, or find where your target users may gather.

For example, one of my community members is doing XX travel photography, which is definitely a niche field and has regional restrictions. There are very few keywords, not many questions are found, and the number of views is also low. Although there is little competition and there are effects, it is obviously not satisfying.

what to do? It’s very simple. Just look for related issues in the vertical field, or find places where users are likely to gather. For example, topics related to tourism and wedding, because your target users also exist in these fields. People who travel always take photos to commemorate the trip, and now people who want to take wedding photos will go to various places around the world! But are people who do travel photography really just doing travel photography?

I wonder if you can achieve the effect of promotion and traffic generation for questions like this? If you can't, you are really just a newbie and still have a long way to go.

2. Collection and Arrangement

From the above we can see that there are many questions to choose from, but do we need to answer every one of these questions? Of course, if you have the energy, there is no problem at all, but in fact it is not that simple. You have to take one step at a time.

After mining the keywords, what you need to do is to collect and organize these questions, record the growth of question views, the number of people following the questions, the number of answers, the number of likes for the top rankings, and other key data.

3. Answer the questions based on merit

Why collect and organize questions? Since we are doing promotion and traffic generation, we must ensure that every step we take is effective and not waste time and energy. Consider the following factors when choosing questions:

1. First determine whether there is room for growth in the number of views of the question (mainly observe the changes in the number of views). Although there are many questions on Zhihu, most of them are unlikely to be seen by anyone. If no one reads the questions, there is no need to say much about the answers, and it will be ineffective even if you do it.

2. If it is a new account, try to choose questions with less competition to answer in the early stage. Although there are many factors that affect the ranking of answers, the key lies in the weight, as mentioned in the previous article. Otherwise, if you are very confident in your answer and it can become popular directly, you don’t need to consider it.

3. Look at the number of likes for the top answers. If there are too many, you can temporarily put this type of question aside, because it will be difficult for you to squeeze out other people's answers.

4. There may be a perfect answer to some questions. If there is a perfect answer, there is no need to do it anymore.

5. If your answer is similar to that of the person ranked high, then you don’t have to consider it unless you want to put him down.

6. For similar questions, do not always repeat the same answer. Even if you do, do not give more than 3 answers.

7. If you are planning to develop a big account, answering one or two questions every day is enough, but don’t do hard advertising; if it is a small account just for promotion and traffic, you can do hard advertising appropriately, but don’t answer more than 3 questions.

4. How to make your answers rank higher?

Let me put it this way, if your answer is not ranked high, it’s basically a waste of time!

1. In the early stage, you can get some real-person likes appropriately, which can also increase the domain weight. The higher the domain weight, the more effective it will be when answering big questions, and it can make your answers rank high quickly. But be careful not to brush too much, otherwise you will lose likes and your account will also be affected, usually within 20 likes.

2. As one thing grows, another loses. When the number of likes for your answer is almost the same as that of the top-ranked answers, but it is still ranked at the bottom, you can consider clicking "disagree". Sometimes one vote against can be worth dozens or hundreds of votes in favor, thus achieving the effect of a higher ranking.

3. Only high-quality answers can truly gain the approval of the majority and have the chance to receive high praise without any external means. As for high-quality answers, it does not mean that they need to be first-rate in writing, but that they are consistent with the question, interesting, useful, or resonate with others.

5. About the Hot List

1. There are usually few promotions or traffic generators for the top 5 on the hot list, and even if there are, they are only suitable for a few areas.

2. A question can only be on the hot list once a month.

3. When a question has the participation of a big V, or when many people answer and pay attention to it in a short period of time, there is a chance that this question will be on the hot list. Therefore, as long as you are willing to spend money, you have a chance to be on the hot list. However, hot list questions do not necessarily mean that there will be a lot of traffic. Except for the top few, the others may change at any time.

at last,

Matthew effect - the strong will always be strong, and the weak will become weaker . Once the gap is established, it is difficult to reverse. Especially in today's era, many people's trivial time is filled with various APPs, entertainment, etc., and it is difficult to have the energy to improve their abilities and learn new knowledge.

Therefore, a huge gap has formed between the various groups. If you want to break the deadlock, it is best to have your own pattern, that is, a systematic understanding of yourself and the world, as well as great ambitions and the means to realize your ambitions.

Author: Tianwenge

Source: Tianwenge