Don’t want your content to die anytime soon? Teach you three ways to extend the vitality of content

 Many times, if you write a very popular article, in addition to its own spreadability, you also need to use multiple means to make the article have vitality over a wider range and longer period of time. Let’s take a look at how the author of this article advises foreign content marketers.

This is a tough time for content marketing , even if you’ve spent a long time crafting content. Because there are 9,100 tweets rolling out every second, and the average lifespan of each tweet is no more than 18 minutes. In our lives, Twitter is actually a radio station and Facebook is live TV. Your content won’t stay there forever; it will be quickly replaced by the next piece of information.

If you don’t want the content you publish to be quickly forgotten or even disappear, use these three methods to enhance the vitality of your content!

Share multiple times to double the life cycle of your content

No matter what goals you set for content marketing (engagement, fans, traffic, potential customers or even revenue), the prerequisite is that the content you write must be seen by the target audience. One fact that cannot be ignored is that it is possible that almost no one will see the content you post on social media. Because most people don’t spend all day on Facebook or Twitter reading content!

Even if you send your content to the right people via email, it’s not foolproof. If each of your emails contains the content of 3 posts and the click-through rate reaches 15%, it means that one of the posts is only seen by 5% of subscribers, and the other 95% of subscribers do not see it.

There are so many people who miss out on content like this!

Mark Traphagen, senior director of online marketing at Stone Temple Consulting, shared the same content multiple times over the course of several weeks. As he said in his report, each subsequent share brings 1.5 times the traffic of the first share. It is impossible to bring in such traffic if you just share it once.

▲Source: Stone Temple Consulting

Maybe you think it’s the “next thing” your audience wants to pay attention to, and you don’t want to spam your audience, so you might not share it more than once. If you’re smart about it (like not posting the same content continuously on the same account), you’ll reach a new audience segment. Besides, as long as your content is high-quality, no one will blame you for promoting it multiple times.

TIPS: How to make multiple sharing efficient?

1. Automated social media promotion

Sharing content multiple times involves a lot of execution and takes time. To ease the burden, you need to use software to plan out weeks of promotion, develop the right promotion route, and monitor the impact of each content.

2. Resend emails to those who haven’t opened them yet

This is not necessary every time there is an article. But sometimes you have a really great piece of work and you want to make sure it gets in front of as many eyes as possible. You can send the same article (and preview) on a different topic a few days after the first article goes out to subscribers who didn’t open the first email. These days, sending two emails a week is not considered an email bombardment. Data shows that people received an average of 90 emails per day in 2016, and this number shows no signs of decreasing in the coming years.

Amplify “organic” content to double its impact

Now that your work has been promoted for two or three weeks and has received two or three times the traffic, can you put this work in the "drawer" and hide it and prepare for the next work? You need this, but don’t forget to spruce up your old content as well.

For example: changing the title; using quotes from influential people; putting some key data, etc. These methods combined with some precise channels may bring two to three times the impact. Savvy marketer Jeff Bullas has been using this amplification technique since 2011. He advises that re-shared content should be “long-term relevant to evergreen content.”

The first step to amplify the impact of your content is to mark articles that are worth promoting; then recommend the articles on your social media; the third step is to add candidate articles to your upcoming e-articles or daily content. This method is very effective for gaining new fans.

Use predictive methods to make content more sustainable

Through the above means, your high-quality articles have gained more traffic and fans in the short term, but if the content is meaningful and long-lasting, the traffic of the articles will not stop increasing. So you also need to ask yourself: How do you continuously identify meaningful and long-lasting content? How do I ensure I’m always promoting meaningful content?

To achieve the above goals, you need to review and analyze the content you publish:

Detailed analysis of the effectiveness of the content - how the content affects your business indicators, not only looking at traffic or sharing data, but also conversion volume and potential audience.

Provide actionable suggestions on how to improve the impact of the content or what content to develop next.

Find out what’s worth amplifying further.

This analysis can also help high-quality articles determine the best promotion channels, best delivery time and best core information.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @Juliet Gaoxia Compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting!