Why do short video platforms need to conduct matrix operations?

Now many popular short video accounts have started to build a matrix. By operating different accounts in short videos , they connect the accounts and promote each other to achieve multi-platform display, increase the number of fans, and prepare for later monetization. The benefit of matrix marketing is actually that there are more traffic entrances, which increases the overall number of fans. Many people don’t know why short video platforms need to conduct matrix operations? Let’s learn about it with Feng Chao from Jimifeng Technology!

Why do short video platforms need to conduct matrix operations?

The benefits of short video platform matrix:

1. Reduce account risk

Violations and traffic restrictions are commonplace for short video creators. Don't put all your eggs in one basket. The famous "portfolio investment theory" in economics is also suitable for our short video operations.

2. Segment user groups

On any platform, to judge the value of an account, in addition to the number of its followers, we also need to look at the conversion effect. The more vertically segmented the users are, the higher the value of the account.

3. It’s easier to create popular videos

Friends who have worked in short video operations should know that increasing fans depends on becoming popular, while fan retention depends on daily content production. Therefore, the value of popular videos to us is very great.

4. Reduce customer acquisition costs and increase revenue

The purpose of making short videos is to earn profits. The income of one account may only be around 50 per day. What if you create 10 such accounts? The benefits would surely be horrific.

5. IP creation

By operating the short video matrix, we can build our personal brand, expand the brand's influence, attract more fans, and prevent fan loss.

How to do a multi-platform matrix?

Multi-platform operations also require research and analysis. Before doing this, you need to analyze the target users of the platform and whether they overlap with the target users of your product. If the overlap is too low, the fan-attracting effect will not be ideal and the marketing effect will not be good. It is also necessary to determine whether the content published on different platforms is the same, and whether corresponding changes should be made to the content published according to different platforms.

The above is the specific content of why short video platforms need to carry out matrix operations? Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. Through brand contentization, short video operation to accumulate users, Internet celebrity live streaming, Douyin sales and other means, it realizes new media communication and digital marketing for customers.