Bidding account optimization plan, how to optimize new Baidu bidding promotion accounts?

How to become a qualified SEM optimizer? How to find the optimization target in various data? The three key points of EM optimization can make the optimization process simple and convenient, and the optimization target is clear and achievable.

Many friends who have just come into contact with SEM have some confusion and confusion about SEM. At the same time, SEM optimization is futile. Today, Dongguan Internet Promotion Feng Chao will briefly share your experience with everyone, hoping it will be helpful to everyone.

Bidding account optimization plan, how to optimize new Baidu bidding promotion accounts?

The three elements of Baidu bidding account:

Baidu bidding account information structure includes three elements: " keywords, creativity, landing page".

1. "Keywords" are tools that can bring user traffic to the website, potential customers, and the keywords we collect cover as many searchers as possible.

The first step in building a new account structure is keyword expansion, filtering and segmentation. It is segmented into specific categories based on the type of products and services.

We can use some tools such as "Keyword recommendation tool in Baidu promotion account, Google keyword analysis tool, business communication, webmaster statistics..." or record it in Excel.

When screening keywords, such as "engaged in the English training industry, through the word "English" to develop the word "English training, English recruitment" the latter is not related to the business and should be discarded. "The final word segmentation is to prepare the creative step by step in the next step, and group the keywords into groups; such as "English training institutions, English training classes, English training schools" "Hangzhou English training costs, Hangzhou English training costs".

2. "Creativity" is a tool that can effectively improve the quality of keywords and is also a tool that attracts searchers to click. The former can effectively play the role of the latter. Both are aimed at bringing traffic to the website.

The basic principle of creative writing is to ensure that the sentences flow smoothly, are concise, and cover wild cards . High-quality creatives improve the relevance between keywords, search terms, and creatives, and can also improve the overall performance of keywords, promotional units, and your account. The quality of the structure can also attract more searcher's eyeballs and increase click-through rate and traffic.

High-quality creative writing must revolve around two key points. The first point: creative writing around the main keywords in each promotion unit, finding the right words to create ideas can get more redemption opportunities (note that you should pay attention to the participle of this, otherwise it will be affected when writing the creative later).

The second point: reasonably insert wildcards in the creative , the combination of keywords and creativity increases the relevance between the two to obtain more popular opportunities to attract searchers and increase click-through rates.

3. "Landing page" is an important process to answer searcher questions and provide needs, as well as convert more potential customers into website customers through the website.

A landing page is the first page a searcher enters after clicking on a promotional result. Of course, this page must be relevant to the keyword. The relevance of your keywords to your landing pages will also affect the quality of your keywords and your account, and of course your conversion rate. The importance of landing pages was also explained at the beginning of this article. It will not be repeated here.