Zhihu quick traffic generation skills and operation strategies!

Today I’m going to talk to my friends about Zhihu, an e-commerce platform. It is a question-and-answer platform whose users are mainly young people with high overall cultural quality and certain consumption capacity. When users encounter problems, they search for answers on the Zhihu platform. The content is very accurate. In addition, the user stickiness is strong and the accuracy is high, so it is very popular among companies and individuals.

Let’s first look at Zhihu’s crowd positioning :

In economically developed first- and second-tier coastal cities, most people are around 30 years old, mostly born in the 1990s, with a 70:30 gender ratio; most have a bachelor's degree or above, mostly white-collar workers and individual creators, with relatively generous incomes, unique insights in various fields, and are more interested in knowledge in the Internet technology, education, and other areas. To sum it up in one simple sentence: young, educated, and high-income.

Why should we promote traffic through Zhihu ?

There are two reasons:

1. The weight is relatively high in major network search engines, and it is easy to be included and ranked well.

2. The quality and payment ability of individual users are high and easy to monetize . Many friends who work on the Internet have their own websites and blogs, but it is difficult to increase their website traffic, so using the power of this platform for marketing and promotion will be more effective.

How Zhihu works

1. Early stage operation method

When registering an account, please complete the information on your personal homepage so that when others follow you, they may click on your homepage to know what you do and what areas you are good at.

After registration, we need to maintain our account for the next half month to a month. Zhihu is different from other platforms. Its system detection mechanism is very strict. I'm not kidding. Before your account weight is raised to a certain level, or even before you become a big V, there is a risk of being blocked if your article or personal profile contains contact information.

Therefore, during this period of time, it is fine to maintain the account as long as you use it as a normal account. You can post some shorter industry articles. If the platform invites you to answer or recommends answers, you can also choose to answer them, including liking and commenting.

2. Original content quality is the core

Zhihu attaches great importance to the quality of original content. Yes, you read that right. It is not only about originality, but also quality . I have experienced Zhihu's article detection mechanism. At least three or four out of ten articles written by the teacher will fail. Then, the teacher will not send you a message to tell you why your article failed. This is very uncomfortable.

Zhihu's algorithm works in the same way as Toutiao : a newly published article is pushed to one hundred people within an hour. If more than half of them like and comment on it, the system will continue to push the article to one thousand people. If the situation of these one thousand people is the same as the one hundred people, or even exceeds its expected value, then the system will continue to recommend it to more people. If you don’t achieve the platform’s goals in the first round, there will be no follow-up, so it goes without saying how important the quality of your content is.

3. Do a good job of Zhihu salt value

Like other platforms, Zhihu also has its own score, which is the so-called salt value. It can be seen on the personal homepage. Zhihu Salt Value is divided into five dimensions . The three relatively simple ones are basic credit, compliance with conventions, and friendly interaction. Community co-construction requires a certain score to participate. The last one is content creation. The fastest way to improve the score is to publish more original and high-quality articles.

As the salt value increases, the weight of our account will also increase, and we will gain additional permissions from the platform, and you will also get more recommendation opportunities when you publish articles.

Okay, my friends, the above is some experience sharing of the teacher today on Zhihu operation and promotion skills. Although the users on the Zhihu platform are more accurate and have stronger consumption power, it takes a lot of time to accumulate slowly. However, when you can use these techniques proficiently, the teacher believes that the results will definitely get better and better.