How to invest in selling products through Juleliang Qianchuan Video? Detailed process explanation

Recently, many friends have been discussing Juliang Qianchuan . Now, most of the students who sell goods on Douyin have started to invest in Qianchuan, but there are still many friends who have just entered the industry and don’t know how Juliang Qianchuan invests in videos to sell goods . Nowadays, if you sell goods on Douyin and don’t know how Juliang Qianchuan invests in videos to sell goods, you can’t blame yourself for poor sales.

In order to take care of those friends who are reading my article for the first time, with the purpose of solving the problem, today I will give a detailed introduction on how Juleliang Qianchuan uses videos to sell goods.

Qianchuan is an integrated advertising platform provided for Doudian merchants and creators. Merchants can log in to Doudian directly and click on e-commerce advertisements to enter the massive Qianchuan operation interface.

Qianchuan has two promotion methods: express promotion and professional promotion . If you are a novice merchant, you can use express promotion. The setting is very simple and similar to Doudian. If you have previous advertising experience, you can use the professional version for advertising.

Now let’s take a closer look at how Juliang Qianchuan uses videos to sell goods in the express version?

How to invest in video sales with Juliang Qianchuan——New plan

Click Create New Plan and select the Rapid Promotion Mode.

Select the TikTok account you want to promote. One account can be bound to multiple TikTok accounts. After binding the product, add a creative video to the product and fill in a creative title.

The video can be hidden or not hidden on the Douyin homepage. It is recommended that you choose not to hide it, because Juliang Qianchuan is a dual traffic pool, and synchronizing it on the Douyin homepage can obtain additional natural traffic.

How to use Juliang Qianchuan to promote products through video marketing——How to promote products through video marketing

There are two types: cost-controlled investment and volume-based investment.

Cost-controlled delivery is manual bidding, which is suitable for daily routine delivery and can control our conversion costs as much as possible.

The cost of automatic bidding will increase to a certain extent when the volume is increased. You can choose to use it when you urgently need traffic. For example, if your live broadcast lasts only one hour, you can choose to increase the volume at this time.

How to use Juliang Qianchuan to sell products through video - conversion goals

They are product purchase, adding followers to the Douyin account, and increasing video interaction.

What we often use is commodity purchase, which can bring more sales.

How to invest in video sales in Juliang Qianchuan——Bid

Different conversion goals correspond to different bidding methods. If you are a novice, if your conversion goal is product purchase, you can set it at 30% of the product price.

The budget is customizable, but cannot be less than three hundred yuan.

How to use Juliang Qianchuan to sell products through video marketing - crowd targeting

There are two options: smart recommendation and custom group

Smart recommendation system will automatically push advertisements without the need for gender settings.

For custom groups, you can filter by gender, region, age, and other conditions.

When selecting Douyin influencers, do not choose singers, celebrities or other influencer accounts with a large number of fans, as this will result in too much traffic and too many people, and lower the conversion rate.

The professional version corresponds to the express version, and more detailed options have been added to the promotion method of the professional version. For example, you can choose to strictly control the cost cap in the delivery method. After checking the box, the conversion cost will not exceed your target bid as much as possible.

However, due to strict restrictions, there will be a certain reduction in traffic. The professional version of the cost-controlled delivery has increased over-cost compensation. The platform bears the risks in the system exploration process and compensates for situations with higher over-costs.

Author: Houchang College

Source: Houchang College