Event Operation: How to plan a complete event? (Attached with mind map)

Event planning mind map (the blank box is "Event planning")

Define the project prerequisites: whether the project requires other personnel; whether the project has the required resources; how important the cost is to the project and who has the authority to increase the project budget; whether the project's risks are controllable, etc.

2. Copywriting support

Event planning, promotional copy, SMS copy, etc.

3. Design

To achieve the final display effect

4. Materials (mainly promotional materials)

Offline: ① Various promotional materials (POP, roll-up banners, DW brochures, knife flags, leaflets, etc.), event venues, PPT, etc.;

Online: ① Selection of various publicity and promotion channels and platforms;

5. Prizes : The setting of prizes should be combined with the main products as much as possible, taking into account the target user group, budget and activity effect.

Langge Annual Meeting Schedule, the full version is attached at the end of the article

③ Start from different angles and try to provide multiple solutions.

2. Five things that run through the whole story

What, why, for whom, how, how to do well

3. Emergency Plan

It's always lovely to have a plan for everything

4. Daily accumulation

The first point is to be interested in planning: collect at least one event planning or marketing planning case every day, analyze and summarize it, and accumulate knowledge; pay attention to planning ideas and small gifts in life. In this way, in the process of writing the plan, we can compare with each other and make a more appropriate plan.

Langge Annual Meeting Schedule, the full version is attached at the end of the article

3. Activity rules and prize settings; activity budget

4. Specific process arrangement of the activity

5. Post-activity maintenance

6. Activity summary

Langge Annual Meeting Schedule, the full version is attached at the end of the article

3. Familiarize yourself with your own activities: Combine the documents of previous event planning and start by imitating them.

4. Reality: The basis of copywriting planning is still reality. Only planning based on reality will have ideas.

5. Backtracking: Derive from cases to requirements, collect more cases, and then work from back to front to analyze what the requirements are; based on the requirements, what activity rules are used to achieve them. Accumulate and summarize, and then make a breakthrough.

2. Ideas for event planning—find new ideas

1. Purpose of event planning (demand/demand)

This point runs through the entire process of event planning and should be kept in mind from the very beginning. No matter how novel the planned content is, the theme cannot deviate, and various forms of activities are to serve the purpose of the activity.

2. Empathy - the customer psychology that event planning can think of

(1) Gambling Psychology

You can set up big draws, simultaneous draws and the like.

(2) The desire to show off

Ranking system, points system, etc.

3. How to attract people through event planning

①The activities are interesting

②The activity has benefits (prizes)

③The activities should start from the customer’s perspective and think what the customers think.

4. Accurate positioning - grasp the target of the activity

5. Activity sharing - expand the scope of communication and reduce activity budget

In addition to bringing physical benefits such as prizes to users, activities should also have content that has communication value and increases knowledge. For example, event marketing, word-of-mouth marketing, novelty, etc., content operation is the key to distinguishing an event from competitors!