Practical Guide: How to promote second-tier e-commerce?

Today I will share with you a practical guide for second-tier e-commerce . The writing is not very good, but it is all about actual practice. Without further ado, let’s get straight to the point.

Everyone who works in the Internet industry knows that they started with the intoxicating Google bidding, then experienced Baidu bidding, WeChat selling, social e-commerce, Toutiao online sales, and now the second-tier e-commerce. The times are constantly changing, and many people are talking about standing on the cusp of the trend, but more people are considering it. Today I will share with you this project that has been popular for a whole year and is still popular: second-tier e-commerce.

1. Why can you make money by doing second-category e-commerce?

On November 30, 2017, at the investment trend sharing meeting of Sinovation Ventures, a “venture capital weathervane”, China’s 1.1 billion buyers were precisely divided into three waves:

The first wave of buyers were the 300 million PC Internet natives, who were also the first group of people to buy Apple and Xiaomi phones. They were proficient in using the Internet, lived in first-tier cities, and were mostly male. Open a Taobao store, a JD store, or do Baidu bidding and become rich because of this wave of people. (Outbreak 2013-2014)

The second wave of buyers are young people in second-, third- and fourth-tier cities. They have risen because of the popularity of domestic mobile phones such as OPPO and VIVO and the penetration of mobile Internet from first-tier cities to lower-tier cities. This wave of people has brought about an era in which WeChat businesses can generate monthly sales of over 100 million yuan. (Outbreak 2015-2016)

The third wave of buyers are users aged 40 and above in second-tier, third-tier, fourth-tier and fifth-tier cities, and older users in first-tier cities, numbering 500-600 million. They used to be light users, but as they gradually develop the habit of using WeChat, they are about to become heavy users. This is a major opportunity for second-tier e-commerce and direct-operated e-commerce. (Outbreak 2017-2019)

2. What is Category II e-commerce?

The second type of e-commerce is direct-sale e-commerce. Let’s look at the definition of direct-sale e-commerce:

The advertising channels for the second-tier e-commerce companies include media such as Toutiao, Tencent Guangdiantong , WeChat Moments , Baidu and Phoenix News. We have tested various channels and currently Toutiao, Tencent Guangdiantong and WeChat Moments are the most effective, with the lowest threshold and the highest input-output ratio.

3. How to run a second-category e-commerce business?

1. Product selection: What products sell well? Products with urgent needs and consumption upgrade products!

Due to policy control, functional cosmetics, health products and other rigid demand products are difficult to be approved. Most of the products currently launched are consumer upgrade products, such as some practical products, such as fitness equipment, air conditioners, mobile phones, shoes, etc.:

2. Open an account

Who should I contact to open an account? You can find the general agent of the local delivery platform to place the advertisement, and if necessary, you can find a channel dealer to open an account;

3. Purchase

In fact, the second-class e-commerce can effectively capture one: information gap. The products we want to put on the platform can actually be obtained at a low price on 1688, such as the fitness equipment we mentioned just now:

In the early stage of advertising, you don’t actually need to purchase goods. You can open the advertisement first to see how much the daily consumption is and how many orders can be placed in a day. It will be in time to place orders and ship goods according to the situation. If the effect is very poor, you can immediately switch to another product and continue to run;

4. Delivery

As for the delivery problem, since most of the second-class e-commerce is completed by cash on delivery, it is very important to choose a courier, but the choice of courier should also be based on the actual situation. I will also tell you the two recommended courier companies and their high-quality conditions:

SF Express : SF Express is a must-choose in first- and second-tier cities, especially provincial capitals. The advantages that SF Express can negotiate include: 1% service fee, T+0 (refund within one day after signing for the goods), monthly express delivery fee, and 20% discount on the first express delivery fee;

JD Logistics: The best choice in second- and third-tier cities. Advantages: service fee: 1%, T+1 (refund on the second day after receipt), monthly settlement of express delivery fee, 20% discount on first-weight express delivery fee;

The second-tier e-commerce sector has been crazy for more than a year. During this period of time, many people have made great achievements, but also killed many people. Therefore, according to your actual situation, you can choose the second-tier e-commerce to try to break through. It will definitely be a very good way. As long as you are willing to study it carefully and do it with your heart!

The above is the content of this sharing.