How to use and what to pay attention to when attracting traffic on Zhihu!

How to attract traffic to Zhihu ? This question is a bit broad. The author of this article combines his own practical experience to share specific precautions and operating methods, hoping that it will be of some help to you.

In recent months, I have been studying some methods and routines for Zhihu traffic generation, and basically read all the articles and tutorials on Zhihu traffic generation on the market. On this basis, I have also summarized some tips through my own practice that no one has mentioned yet. Sharing it with everyone here.

It took me a week to write this article, a total of 8,000 words. This article covers all the content about Zhihu traffic diversion that I know. I can say responsibly: When it comes to Zhihu traffic diversion, if you understand this article, you will be a master.

Without further ado, let's get started

1. Account maintenance

When registering on Zhihu, we must ensure that one device, one card and one number are used . And when this phone is logged in to this account, it is best not to switch accounts frequently. If it happens too frequently, it will be easily identified as a marketing account and its weight will be reduced. The weight of Zhihu will be clearly displayed in numbers, which is the " salt value ". Generally, our newly registered account will have a salt value of 300-400.

After we register an account, the first thing we do is to start maintaining the account. My personal suggestion is that when we first register an account, we should just be a normal Zhihu user. Don't think about drainage. At this time, it is recommended that you fill in all the information that can be filled in truthfully . Then every day I browse Zhihu like a normal user, read articles, like and comment. In short, just use all the functions of Zhihu. Two hours a day is recommended. It is best not to brush for two hours at a time.

Then during this period of time, you can take a look at the topics you want to attract traffic. For example, if you are doing whitening, then you can take a look at some topics related to whitening: whitening, skin care, and so on. Then take a look at how the big Vs in these fields write articles, how they attract traffic, and even how they monetize on WeChat.

Your core goal during this period is to maintain your account , and the most clear standard is to increase your salt value . Because basically the salt value is the weight.

Here are some of the fastest ways to increase your salt value .

1. Report

Help Zhihu with cleaning. It can be said that reporting is the fastest way to increase the salt value in the early stage.

I usually go to Zhihu and search for keywords such as "pictures" and "avatars" , and then a lot of questions requiring answers with pictures will appear below. I click to sort them in chronological order and start from the beginning. When I find any answers without pictures, I will file a complaint. Choose the first one and write: No answer to the question. Basically every complaint is answered.

Of course, you can also choose other complaint methods, such as finding some controversial topics, and then finding some abusive comments in the comments to report, which is also very easy to file a successful complaint.

In fact, one of the advantages of choosing to complain about the picture problem first is that you don’t have to look at the content carefully. Many times, if you swipe your phone too quickly, the picture will not be displayed. But it doesn’t matter. You just need to look at the gray box where there is no picture displayed in his answer, and you can find it at a glance.

If you go to complain about abusive comments, you still have to check each one to see if they contain any swear words. It's quite eye-straining.

2. Create every day

It is best to keep writing answers, articles, and ideas every day . This way your salt level will increase very quickly. There may not be any method when writing in the early stage, but it doesn't matter. The early stage of writing answers is just to increase the value, so just write casually. But the number of words must not be too small, at least 1,500 words, of course the more the better. Don't lead into other people's comments at this time. Then, if you think your answer is well written, you can also publish an article at the same time by copying and pasting. Then give the article and answer 10 likes respectively. Be sure to brush it, otherwise the salt value will not increase very quickly.

The idea is the same, just post the thoughts you post on your daily Moments to Zhihu.

Be sure to post every day, and if possible, it’s best to post some videos as well. In short, just post everything and you will see your salt level rise rapidly.

The salt value after your operation is like this▼

3. Zhihu Arbitrator

When your Zhihu salt value reaches 500, you can apply to be a Zhihu arbitrator. Completing arbitration tasks every day can also increase your salt value.

One thing you need to note here is: when your salt value reaches a certain level, for example, more than 600, and you only complete simple tasks such as posting ideas, liking comments, arbitration, and reporting, there is not much room for your salt value to increase. Be sure to write articles, write answers, and then get likes.

One week I only wrote two answers and published the articles at the same time, but I also violated the rules twice this week, and when the salt value was calculated, it still increased by 10 points. It can be seen that writing answers has a great impact on appearance.

Following this method, you can complete the maintenance of your Zhihu account in the first one or two weeks, and then you can start to direct traffic.

2. Content Output

The core of Zhihu traffic generation is: good professional knowledge. This is crucial.

So no matter what field you are in, you must understand some industry knowledge.

If you are an expert in the industry, then there is no need to say more about the knowledge.

If you want to work in this field, but you don’t have that much knowledge. I suggest you start learning right away, and you don’t have to learn to a very in-depth level.

There are two ways to learn:

(1) Find the question you want to answer (I will talk about how to find the question later)

Then go online and search for the answer to this question: For example: How to whiten your skin. You can search this question on various platforms, and you will get a lot of answers. Then, after you understand the answers, express them again in your own words, using your own cases or online cases.

(2) You can take some paid courses online. Then, after you have finished learning, narrate the content in your own words. Or make a summary and notes of the key points of the course. These contents can be published as articles on Zhihu.

Gradually, as you learn more, you will naturally understand a lot of things, and you will be able to see a problem and have something to write about.

There is still a certain logic in writing on Zhihu. Simply put, Zhihu is a place where reason is used, so your answer must be able to fully convince others.

So generally you should start by saying how great your answer is.

There are several ways:

1. The whole article has more than 5000 words and four major methods to tell you the truly effective methods of whitening.
2. In three months, you can go from black to white. Here's how.
3. After reading all the replies, I find that they all made good points but many of them missed the point. Let me talk about the underlying logic.
4. I won’t talk about useless things, I will just tell you the most down-to-earth method. If it doesn’t work, come to me.

That's basically the feeling.

As you can see, this kind of opening gives people a strong sense of temptation and attraction. In fact, this type of beginning is very similar to the title when we write an article. The purpose is to attract people. Because when users browse Zhihu, apart from the questions above, the only things they can see are these first few words, so answering these first few words is the key to whether users will click in to read.

However, I want to emphasize one point here: we can try to make our introduction as attractive as possible, but we must not exaggerate or make promises that do not exist. Because when you let users read your answers or articles with great shock and curiosity, but the actual content is very watery, you will easily suffer backlash. There may be all negative comments. This is also the difference between Zhihu and other platforms. There was a case before where someone posted an article in UC shock style on Zhihu and was scolded.

After writing the introduction, the following is the normal writing logic.

The normal logic of writing an article gives you a template reference:

The writing method I learned from Zorro’s copywriting class:

Here I would like to share with you a method or a little trick that I have summarized myself. When writing an article, try to be as truthful as possible. It is best to have corresponding pictures wherever you talk about something. This way, readers will be more convinced after reading your article. I think what you said is true and makes sense.

Another thing is that at the beginning, we'd better write why we are qualified to answer this question, such as what kind of results we have achieved through this method, and then it would be better to have picture proof, which would be better.

Similar to this, I think this method can actually be applied anywhere, because people are always curious about how the great people do it. So write a paragraph first and put a picture to let readers see the effect, they will be more willing to read on.

I also have some Zhihu writing methods that I have seen summarized by others. There are too many to list here one by one.

If we want to attract traffic on Zhihu, we must standardize everything and turn it into SOP.

So writing may be the most difficult thing to standardize for everyone.

There is no way to maintain daily or relatively fast frequency of creation.

Here are two methods

1. According to this writing logic, just write down what you want to say in your mind. There is no need to pay attention to whether the article is regular or not, whether a certain sentence is well written or not, etc. Just write down what you want to say. What I usually do is this: I write down what I want to say about the issue, look for illustrations where they are needed, and check if there are any typos. I bold the subheadings in the article and the key points in the paragraphs, and that's it. Then it was sent out.
2. If you still find writing troublesome, there is another good way. It is a software that converts speech to text. Here is a recommendation: iFLYTEK Input Method. It can be downloaded on mobile phones or computers, and voice input can be used. I think it is more convenient to use a computer. Open the word document, then talk for a while, and the article will appear. Then just correct the typos and add some pictures. It’s also very convenient.

But this depends on the person. I can't say anything when I talk to the computer, and I haven't typed as much as I have. Some people can say a lot.

3. Drainage Location

With the ability to output articles, the next step is to find the right output location on Zhihu.

I think there are three places that are more effective in attracting traffic to Zhihu.

1. Baidu search terms

Zhihu’s weight is very high, so we often see Zhihu questions ranked high when searching for certain words on Baidu. These questions are where your output will be.

So when you find such a problem, the key is to find the keywords that your target users may search for. And the search volume for these words should be larger.

Here I recommend a tool: 5118

There is a keyword mining in it.

Download all the keywords that Zhihu ranks on Baidu, and then search for your keywords in this table.

After searching, you can just answer the question corresponding to this keyword and get the first place by getting likes.

Of course, you also need to judge this question here. How difficult it is for you to get the first place, because when you click on this question in Baidu, the first answer will be displayed by default. If some words have a lot of traffic, it doesn’t matter if you can’t rank first. If you can rank in the top three or even top ten, you will still have good traffic. This requires a specific analysis of the specific problem. The main way to improve rankings is to increase likes. I will talk about the specific steps later.

It should be noted here that keyword data extraction from 5118 requires payment. You need to be a member to extract a large number of keywords. If you may use other functions of 5118, then it doesn’t matter if you buy one. If you don’t use other functions, you can go to Taobao and search: 5118 keyword download .

You can find many such services, and they are not too expensive.

2. Search terms in Zhihu

Search for some words in Zhihu and many related questions will appear below. If you answer these questions one by one, and try to rank high, you will also get a lot of traffic. It has the same meaning as Baidu search terms, but this is on Zhihu, because a large part of the people who come to Zhihu have the need to search. So this part will be very useful if used well.

To improve rankings, you also need to use likes. At least in the early stages, this is the fastest method.

3. Discussion area and essence area below the topic

When we enter a specific topic, we see the discussion area by default.

It can be seen that in such a hot topic, the first post in the discussion area has only 49 likes. So this is also very worthwhile for us to do. Because the users who can click on this topic are very accurate, it means that Zhihu has already helped us screen the users.

So what if you can rise to the top of the discussion area?

The method is to focus on answering the questions under this topic, and use the tags under this topic when writing articles . Gradually you will have a high weight in this field. Naturally, you can also rank at the front when you get very few approvals. And then you still can’t do without likes. No matter how high your weight is, you won’t be able to rank at the top if you don’t have a single like.

Therefore, it is recommended that you clarify your positioning before you start using Zhihu, or when you are maintaining an account, and then focus on one or two areas and delve deeper into them. This will be very beneficial to your weight in this field.

Here I share with you some data from my own tests:

For some topics with around 10,000 followers, post an article and get 10-20 likes. It will basically be number one the next day. How long it stays at the top depends on indicators such as the number of likes, comments and collections you get later.

4. Follow trending topics

This approach is suitable for partners working in larger categories, such as workplace, makeup, games, and other big topics that many people pay attention to.

This method tests one’s writing ability because it is a way to chase after popular articles. So this method has two aspects in simple terms. One is to find questions with a particularly large number of views and relatively few answers . The second is to provide users with good enough content . Then simply rely on official recommendations to improve your ranking, attention, etc. However, there are some areas where this can be manipulated.

Example: How to find such a problem

The most common way is to find some questions that you think are good, then record their daily browsing growth, and then look at the number of people following this question and the number of people who answered the question. If the pageview growth is high and the answers are low, then it must be a good question. This kind of thing is either it may not go viral, or if it does, your fans and stuff will skyrocket instantly. There are many people who brag about how much they have achieved on Zhihu in a short period of time. This is because a lot of it is due to luck.

There are also some questions that are popular every year. For example, I do WeChat transactions, so I pay more attention to marketing. One of the questions is: What are the opportunities to make money in 2020?

Questions like this become popular once a year and attract a lot of people. You can also imagine whether your industry also has hot topics that have a certain periodicity. For example: in the summer we would discuss how to protect ourselves from the sun; in June and July, we would discuss various thoughts on the college entrance examination and issues concerning university admission, etc. If you can predict this problem before it occurs and plan ahead, it is possible to become popular.

The last point is to brush likes. Zhihu really cannot do without brushing likes. At least it is indispensable in the early stages. Because Zhihu's recommendation mechanism is like this: after you publish your answer, it will be recommended to a certain number of fans who are interested in this question, and then your complete reading rate, like rate, etc. will be considered. If some of your indicators have met the standards, recommend them to the next larger traffic pool and test these indicators again, and so on. If the first batch of users recommended by Zhihu happen to cross out your answer, your answer may become a failure. So we have to use manual methods to help complete Zhihu's first test indicators. We usually brush 10-20 likes, and remember to do it within 20-60 minutes after your question is reviewed and published. If the likes are high instantly within 20 minutes, Zhihu will know that you brushed them. If it is more than 60 minutes, then the first test time has passed and it will be useless. I have personally tested three situations: no brushing of likes, brushing of likes within this time, and brushing of likes the next day. Except for the middle case where the number of views will increase significantly, the difference in the number of views between the first and third cases is not that big.

In fact, some of these methods can be used together. What I am using now is answering questions under key words and improving the ranking of answers in the discussion area. These two.

4. Drainage Location

1. Put the official account in the signature area

This can be regarded as Zhihu's default traffic-generating method. Basically, after you have established your account, you can just change your signature to your own public account. Generally, there won't be any problems. There won’t be any problem even if you put your personal WeChat in. But everyone must remember, I think the best way to attract traffic through signatures is to give users an incentive to follow you. Don’t just write a public account and be done with it. You can add a sentence at the end: Public account: XXXX, I’ll give you a copy of "xxxx". Users will be more willing to follow your official account.

2. Draw traffic at the end of the article

Another common way to attract traffic is to attract traffic at the end of the article. Usually, at the end of an article, you will write your official account number and give some benefits, etc. Another more clever form is to post a screenshot.

In this way, no illegal words are included, but users can still understand the meaning at a glance.

Another way to attract traffic at the end of the article is to let users send you private messages.

The general way is to have users like the post, send you a private message "XXX" and then you send them the information.

The advantage of this method is that it can increase the number of likes for your answer, which can also indirectly improve the ranking of your answer.

Then when the other party sends you information via private message, you can tell him that since the private message on Zhihu cannot send all the information, please add my WeChat: xxxxx to receive the information. Direct traffic to your WeChat.

However, this method is not very suitable for new accounts, and reporting may result in being judged as a violation.

One thing to remember here is: don’t reply to others in the comments and say you can send me a private message and I will send it to you. You will definitely be reported. And once you report it, there is no way to escape. Think about how we picked out and reported these illegal comments before. Now others are picking on us.

3. In-text traffic

I haven't seen this method in Zhihu yet. I learned this method from others on Toutiao. When they are directing traffic to the headlines, they put the language in the middle of the article to prevent violations from being detected.

I think to attract traffic in Zhihu articles, you can divert the topic to your main business and use this opportunity to attract traffic.

This is a passage I wrote in the article, and my signature is my public account, and my public account is my personal WeChat.

I now use these two methods to attract traffic: the method mentioned in the article and sending information via private messages at the end of the article. The ratio of traffic added to my personal account is basically 1:1, so this method is still very good.

I suggest that you can also form a fixed form of drainage for this purpose, such as drainage at the end of the article and drainage language in the article. Once you have determined it, you can just copy and paste it every time you answer a question.

5. Brush Likes

After talking about all the traffic-generating logic, the last one is the issue of brushing likes.

The current market price for brushing likes is 1.5 per like . If you lose it, you will be compensated. If you look carefully online, the cheapest one can be around 1.2 or 1.3r. In fact, at this price, if you get likes for every answer, the cost will be quite high. And I think it is quite necessary to get likes in the early stage, but it may not matter later.

So here is a method that can basically reduce the price by half and double the quality.

In fact, the main reason why the price of brushing likes is high is that there are middlemen who make a profit from the difference. After they take your order, they will place the order in some groups. Generally, the price of one like in such a group is 0.5 yuan . There are even some that use group control, which involves a bunch of mobile phones and a computer to operate them. There is no way to guarantee the quality of this, and it is easy for Zhihu to judge this as brushing likes, which is not worth the effort.

So my method is to find such a group to place orders myself .

How to find such a group?

At the beginning, we need to go to the QQ group to search: Zhihu tasks, Hu tasks, Hu release orders, etc. (Sometimes searching for "乎" followed by keywords will bring up more groups than searching directly for Zhihu tasks)

After searching, you will see many groups. At this time, you should try to choose active ones with more people. There is no need to join those with fewer people.

This way you will at least find three or four, or four or five groups. After entering, you can first look at how others place orders, and then place the order in the same way. After posting, many people will come to join you to do tasks.

Because they place the order themselves, the price is definitely much lower than that of the likes. So in order to make the likes more real, I ask them to like + comment freely, 1R, and they can come to me to pay if the price does not drop within three hours .

The price I gave is quite high, because I want a large number of people to join me in a short period of time, so the price I give is higher. I gave 80 cents for the same task before and many people did it. You can also try to lower the price and finally find the lowest price.

If you don’t mind the trouble, you can also have higher requirements, for example, the customer must have a salt value of 500 to accept your order, or the customer must have a certain number of fans to accept your order, etc. After they come over, let them receive a picture to verify it. Once they meet the requirements, let them do the task.

This is more time-consuming than directly hiring someone to do it, but it is cheaper. It costs 3R for one like and one comment. I do 20 a day, which saves 40 yuan. In the long run, the difference is still huge.

Secondly, by doing this, the number of likes and comments will not increase instantly, but will increase slowly over about half an hour. In addition to comments, some people who are completing tasks will also click on the like and collection buttons. It will appear more real.

It's a little troublesome, but not too troublesome. It only takes me about half an hour to finish it each time.

Then when you pay them for the first time after they complete the task, ask them again, do you have a Zhihu group for posting orders? Pull me up.

You will be added to many groups in an instant. If you still think it’s not enough, you can ask the same question to the person who will be doing the task the next day.

When there are more groups, you need to mark the deadline when issuing tasks. Otherwise, if too many people see it and everyone does it, they will be dissatisfied if you don’t pay them. So when you post the link, please mark it: Like up to 20. Or more or less, so that they will not come to you again after seeing it.

Then I have to wait for three hours to check out. When you check out, they usually send you a screenshot of the likes and comments to confirm that they haven't dropped. But I have noticed a phenomenon that after I check out, the likes will drop a little, which means that some people cancelled their likes after you paid for them. So now I ask them to tell me their Zhihu account when I check out, because I can see who liked my posts. Then I go to their homepage to check their updates to see if the likes for me are still there. If so, just pay for him, and then tell him that if he cancels after checkout, just block him and won’t ask him to do tasks next time if he doesn’t cancel. I will look for him next time when I have a mission.

This will be threatening, and if you find that the likes are really lost after checkout, you can look for them one by one to see whose likes were lost, and then block them on QQ. To prevent him from coming to you to cheat you out of money next time.

Another point is that when you are looking for someone to like your post, remember not to always ask one person to like your post. This is not good for the account. So when we are looking for someone to like your post, don’t just look for someone who has done it for us before. Instead, throw it into the group and ask someone who has done it before to do it again. It doesn’t matter if it happens once or twice, but if he likes your post four or five times in a row, you have to tell him not to let him like it anymore. Let him order again after some time.

Another method on Zhihu is to like each other's posts. This is completely free of charge. You just like someone else's post and they like your post. There are many such groups on QQ and you can search for them. But I think this is too troublesome. Moreover, you have to use your account to like other people's posts, which makes your account look messy. Even frequent likes may lead to a reduction in weight. But some people do this, so I'll just mention it here and you can find out for yourself.

6. Small pit

Finally, let me tell you about some of the small pitfalls that are easy to encounter when writing articles on Zhihu.

(1) Don’t write Taobao Affiliate. I used to be a Taobao Affiliate myself. However, Zhihu's rules clearly prohibit writing about Taobao affiliates, and writing about them is a violation. I have made this mistake.

(2) Don’t post links lightly. If they are to well-known websites, it’s ok. But don’t post links to small websites or domain names that come from nowhere. This can easily be considered a violation. It’s best to just write down the name of the website you want to mention and let them search on Baidu themselves.

(3) You can read Zhihu’s rules and regulations in detail. Have a general understanding that, apart from attracting traffic and brushing likes, which are expressly prohibited but we must do it, try not to violate other practices.

(4) Buy a Zhihu membership. When I first started taking classes to learn how to attract traffic to Zhihu, many people also said that I should buy a Zhihu membership, but the benefits they described were all very mysterious. Some said that buying a membership was equivalent to paying a protection fee for attracting traffic to Zhihu, and some said that buying a membership would increase the account's ability to resist risks. In fact, I think the most important benefit of buying a membership, which is also a visible benefit, is that you have a dedicated customer service representative who is a real person and can answer all your questions. Whenever I violate some rules, I will ask this customer service representative which sentence violated the rules so that I can know how to correct it. You can get a better understanding of the bottom line of Zhihu traffic attraction through chatting with him. If you don't buy this, you will violate the rules and I will give you a general answer like "The answer contains advertisements". You have no idea where the violation is, the extent of the violation, or how to modify it.

(5) Persistence. No matter what you do, you must persist. Only quantitative change can lead to qualitative change.

Author: Yasaki-senpai

Source: Yasaki-senpai (ID: 2260850219)