How to promote your brand on TikTok? 5 Tips

According to InfluencerMarketingHub, TikTok has 500 million users worldwide and is one of the most downloaded apps on Apple devices. Therefore, if used correctly, TikTok can bring you a huge audience.

Of course, not all types of businesses are suitable for TikTok, but here are some ways you can determine if it’s right for you.

1. Research Platform

Before joining TikTok, you need to research the platform. To avoid TikTok users being uninterested in your business and resulting in poor marketing results, you need to research the platform first.

You need to research what types of content are popular on TikTok and how to interact with users on the platform so that your business can naturally integrate into TikTok's platform culture.

The TikTok platform is filled with interesting and eye-catching content. If you check out TikTok's popular page, you'll see that it's filled with videos of all genres.

TikTok is not a dedicated marketing platform. According to GlobalWebIndex, TikTok’s user base is primarily comprised of teenagers aged 16 to 24, so if you want to be successful on the platform, you’ll need to be creative and connect with them.

What makes TikTok different

The core purpose of marketing activities and brand marketing is to reach users and change their minds. Therefore, the means of marketing activities and brand marketing must also evolve accordingly as users change.

What brands need to realize is that the Z generation of consumers, who have truly emerged as the mainstay of consumption, have shown significant differences from the previous generation of consumers:

1. Their attention span has been reduced to less than 10 seconds;

2. They are more cautious about advertising;

3. These young consumers are also less willing to interact with brand content than consumers in the past;

4. But at the same time, they are pursuing simpler and more direct ways of communication, and they enjoy the immediate “satisfaction” and happiness brought by consumption;

"The new generation of consumers is telling us loud and clear that if we want to keep up with the times, we have to adapt to their style and learn their language."

This also means that good content must accurately hit the user's interests in a shorter time, use their language, and establish real communication channels with them.

This is also the core theme that TikTok and its influencers shared at the Cannes International Creative Festival: only authenticity can win, and everyone can be a creator.

Andrea Okeke, the original comedy short video expert who shared her work with TikTok at Cannes, is one of the emerging top creators who publishes her own short video comedies on TikTok. There are also several other successful cases on TikTok. What they have in common is that they resonate with users by showing their true selves and using their real and high-quality content, thereby gaining recognition from users. In addition to traffic, they gain more influence on their personal brands and the output of their positive personal values.

And under TikTok's content recommendation mechanism, the high-quality content they produce, just like they would have been buried, is able to reach the right users by virtue of their own excellent qualities - success is determined by content quality, not just the number of fans, which is a great incentive for users who are capable of producing good content. In particular, the internet celebrity system of platforms such as Youtube and Instagram has been formed for many years, with the top players being stagnant and few new opportunities, which makes TikTok a new opportunity platform.

This recommendation algorithm mechanism not only ensures that TikTok can efficiently surface high-quality and valuable content in diversified overseas markets, but also gives TikTok a unique way to reach users through links. This is the “source” of marketing effectiveness, which cannot be matched by the simple and crude methods of buying volume and placing ads.

This approach has also made TikTok successful overseas. TikTok provides users with an immersive short video entertainment experience, allowing users to feel relaxed and express themselves authentically. Based on this model, TikTok has mastered the methodology of truly communicating and interacting with users, which enables TikTok to help brands establish their own content strategies and bring brands and users closer together.

2. Create interesting content

Once you understand the TikTok platform, it’s time to create your own content. Creating your own content is one of the cheapest and easiest ways to promote your business on TikTok. Also, one of the great things about TikTok is that you don’t have to create professional videos, you can just shoot them with your phone.

While quirky videos are popular on TikTok, it’s advisable not to create videos that are too quirky if that doesn’t fit with your business style.

Keep things simple; a simple video showing off your product will likely work better than trying to create buzz.

3. Launch a hashtag challenge

Another way to promote your business on TikTok is to create a hashtag challenge. What a hashtag challenge does is encourage TikTok users to add your branded hashtag to their content as they create it.

For example, many clothing brands launch hashtag challenges, encouraging TikTok users to use brand-created hashtags such as #InMyDenim when posting photos of themselves wearing the brand’s jeans.

A fun hashtag challenge can not only promote your business but also boost brand engagement and customer interaction.

4. Collaborate with TikTok influencers

You can also work with TikTok to expand your brand’s reach on the platform. Gen Z is generally not a fan of traditional advertising types, so working with TikTok influencers can help you connect with this generation on a deeper level.

For example, a US brand once collaborated with an influencer to run a paid marketing campaign using the hashtag #ChipotleLidFlip, which resulted in more than 100,000 uses of the hashtag and 230 million views.

If you want to get good results from TikTok influencer marketing, first make sure the influencer’s audience matches your target audience. To find the right influencer for your business, look for tools online that allow you to search TikTok profiles, find mentions of other brands, buzzwords used by the influencer’s audience, and more.

5. Run TikTok ads

TikTok offers four different types of ads, including:

Infeed Native Content: These ads are similar to Snapchat or Instagram story ads and support multiple functions such as website clicks or app downloads.

Brand Takeovers (ads displayed when a user opens the app): This allows brands to advertise on the TikTok homepage. They can create images, GIFs, and videos with embedded links to landing pages or hashtag challenges.

Hashtag Challenges: Instead of trying to drive hashtag challenges yourself, you can use paid promotions to increase engagement.

Branded Lenses: Branded lenses are similar to Snapchat’s 2D and 3D filters for faces and photos.

As with any social media platform, advertising can help you reach a large audience on the platform. TikTok also offers accurate targeting, so you can ensure your ads reach the exact users who are interested in your products.

Author: Hugo.com APP

Source: Hugo.com APP