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I believe everyone is familiar with Baidu bidding promotion. It plays a vital role in Internet promotion and marketing. At present, many companies use Baidu bidding promotion to promote their websites, so as to gain exposure and increase product sales. With the increasing maturity of Internet promotion technology, the competitiveness of promotion is relatively large. Some companies have obtained high returns through large investments, while some companies have seen no effect despite crazy output. To do Baidu bidding promotion, you also need to master some skills, not blindly invest money in it. If you do not have the promotion technology, I believe this article will be helpful to you. How to do Baidu bidding promotion? Learn these tips to quadruple your results! 1. What is Baidu bidding promotion?
Although Baidu's bidding promotion method is very popular, most people still don't know what it is. Baidu's bidding promotion can be simply understood as spending money to buy Baidu's search engine keyword ranking advertising space. This is the understanding of "price". Since more than one company has chosen this promotion method, there is competitiveness. This is the understanding of "competition", that is, the higher the money spent, the better the exposure and ranking of the website ranking. 2. What are the advantages of Baidu bidding promotion? 1. Pay-per-click system
Pay-per-click means that fees are incurred only when users search for a keyword and click on the title to enter the website. No fees will be incurred if the user does not click. Currently, many users will search for keywords in a targeted manner. Therefore, most of the users who click on the website are users with needs. This makes it convenient for us to do relevant data statistics, such as how many people click on our website every day, how many orders are completed, etc. In the past, a fee was deducted for each click, so many peers used their own IPs to frantically click on their peers' websites, exhausting their peers' bidding accounts and using this method to improve the ranking of their own websites. Baidu has also made relevant adjustments in response to this. Clicks from the same IP are only calculated as one click fee, which greatly reduces malicious clicks from peers, and is therefore favored by the majority of companies. 2. Targeted promotion
Bidding promotion is highly targeted. For example, if I run a moving company, the creative title I set will be mainly about the moving company, and I will not write anything else. In this way, users can search for keywords and our products will be displayed in front of them, allowing users with needs to find us better. 3. Promotion is effective quickly
The effect of bidding promotion is very fast. Generally, within a week, it can be displayed on the search engine, and users can click to enter our website through bidding ranking. Compared with SEO promotion, the promotion is relatively slow; however, bidding ranking is only an entrance to user traffic, and the effect still depends on the website's own content and user search needs. The effect evaluation of bidding promotion is based on the order conversion rate, not the amount of traffic entering the website. 4. Baidu bidding is not limited by time and space
Traditional promotion methods are relatively conservative. The main point is that they are limited by space and time. For example, it is impossible to send flyers to all parts of the country, but Internet promotion can. As long as there is demand, users in any region and time can see your website information, which can increase the company's profits. 5. Take the initiative in promotion
Most traditional promotion methods are passive promotion, such as forced advertising, distributing flyers, etc. This kind of promotion is forced to recommend to users, and the conversion rate is very low. Perhaps out of 100 flyers, only a few are target customers. The promotion is relatively passive, consuming a lot of energy and the effect is not good. It is us looking for customers; while bidding promotion takes the initiative, and users search and seek cooperation. Simply put, customers take the initiative to find us. This conversion rate is relatively much higher. Out of 100, 80 may be target customers with needs.
Note: Although Baidu's bidding promotion has many advantages, its disadvantages are also very obvious. If you want to achieve good promotion results, you need to master relevant Internet promotion skills; and the promotion costs are high, which is not suitable for small businesses and companies with insufficient funds. 3. Baidu bidding promotion practical tutorial <br /> How to operate Baidu bidding promotion? I believe this is a question that novices always have in their minds. Baidu bidding promotion is definitely not a simple payment, and getting a certain keyword ranking, there will be customers to pay for cooperation. It is specifically divided into user positioning, keyword positioning, creative title writing, bidding ranking budget evaluation, bidding promotion time selection, user search data hot spot analysis, and customized reasonable budget allocation.
1. User group positioning
When doing Internet promotion, you should always put users first, rather than yourself and your product. If we don’t even know the target user group, how can we make bidding promotion more effective? User positioning needs to be analyzed in combination with user search data. For example, if we are a local moving company, then we have to think about where our users are? How will users seek cooperative companies through the Internet? How will users search for keywords? Who are potential customers? Who are potential customers? User group positioning requires a systematic data analysis to support it. It is impossible to locate users without data, and it is impossible to capture accurate customers simply by guessing.
2. Keyword Targeting
Through the data, we have learned about the general group classification of users. The next step is to analyze keywords. Keywords are divided into target keywords (also called core keywords) and long-tail keywords. The positioning of keywords directly affects the effect and cost of our bidding promotion; the key point of keyword positioning is accuracy.
The core of keyword positioning is: starting from and considering the search behavior of target customers! Only by understanding the real search habits of our target customers can we truly find our target customers! Instead of focusing on products or companies.
After locating the approximate keyword range, the next step is to mine keywords that users often search for. If there are no users searching for keywords, then there is no point in ranking them on the homepage. You can mine keywords in the following ways:
(1) It is the keyword tool in Baidu bidding background;
(2) Baidu Index Tool;
(3) Webmaster tools;
(4) Peer data;
After mining the keywords with search volume, the last step is to screen the valuable keywords and conduct relevant data analysis for each keyword. What is the purpose of users searching for this keyword? What are the needs of users? Is it better to place the keywords on the homepage or the inner pages? Secondly, we need to look at the creative title. Writing a good creative title can not only attract users' attention and increase click-through rate, but also stand out from the competition among peers.
3. PPC budget evaluation
There are currently 10 Baidu bidding positions on one page, 5 of which are in front of the natural ranking, 5 are behind the natural ranking, and then there are several positions on the right. We have to appear on which page and which position. Generally, our keywords are usually divided into the following categories: brand keywords, target keywords, long-tail keywords, question-and-answer keywords, etc. The higher the bid, the higher the ranking. At this time, everyone may have an idea, can't we just bid the highest price for the first place? Is it really appropriate to rank first? Usually we can adjust the ranking of the bidding appropriately and keep it fluctuating between 1-3, because some customers click on the first website, even if they think it is good, they will choose a few more for comparison, and will click on the next few options appropriately. This requires statistics on the budget and effect evaluation of the bids for 1-3.
4. Selection of bidding promotion time
Nowadays, most companies will not choose to run bidding promotion 24 hours a day, which greatly saves promotion costs. To capture the time data of users going online, there are three time periods: 8-11 o'clock, 13-17 o'clock, and 19-21 o'clock.
8-11 o'clock: Morning is generally the time when most companies work, and it is also the time when bidding staff start to work. Many companies begin to seek cooperation through the Internet, which is also the best opportunity to seize promotion.
13:00-17:00: The afternoon is the time when competitors launch competitive bidding campaigns more intensely. At this time, you can appropriately reduce the placement of core keywords. You don’t have to rush to occupy the first place. You can make appropriate adjustments based on bid fluctuations, and even move to the second page.
19:00-21:00: The effect of advertising in the evening is relatively poor, but this period is also the peak time for users to search online. Generally, users have just got off work and have just had dinner and rested, so they have plenty of time to seek cooperation online.
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