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I believe that every SEMer works hard to optimize accounts and do data analysis under pressure, hoping to get a good salary. It is also normal for some SEMers to change jobs for development and money, but sometimes the results are often not satisfactory. Maybe it is not because of their lack of ability but because of the poor performance at the interview stage!
Common questions in competitive interviews
HR: Please briefly introduce yourself. Key points of assessment: first impression, expression ability, summarizing ability, skills: SEMer must prepare the introduction in advance, dress appropriately and have a positive attitude to give HR a good impression; at the same time, be calm, generous, clear and neither humble nor arrogant when introducing.
Avoid being nervous and stage fright, avoid being illogical, and give a brief explanation without being too specific.
For example: Hello, I am XXX, graduated from XXX University with a major in XXX. He has worked for XXX, XXX, and XXX companies.
In my last job, I worked as XXX in XXX company. I was responsible for/participated in XXX-level projects such as XXX, XXX, XXX, etc., and achieved results such as XXX, XXX, XXX, etc. I have won honors/awards such as XXX and XXX in the company.
I am now applying for the XXX position in your company and I believe I can create value for the company.
HR: What were you mainly responsible for in your previous job? Investigation: Whether the interviewee's work experience is consistent with the position the company is recruiting. Skills: When answering, stick to the key points and don't make up your resume randomly.
Highlight the work content that is closely related to SEM, and keep the rest as simple as possible. Highlight your work experience and unique thinking in account adjustment operations, account investment decisions, and data analysis and mining.
HR: What is your positioning and plan for the future? Investigation: SEMer's positioning ability and whether he is stable and motivated. Skills: SEM work is closely related to the input-output ratio, so the positioning of SEMer is of course the company's output value creator.
Because SEM is a traffic-generating job and is closely related to performance. It can be understood as a salesperson on the Internet platform, so the positioning is to increase sales.
There are generally two directions for career planning: taking the route of a senior professional SEMer expert and delving deeply into the technical aspects of SEM; or taking the management route of leading a team. You can answer the question based on your actual plan, the responsibilities of the job you are applying for, and the needs revealed by the interviewer.
HR: Do you have any experience in our industry? Check: The fit between previous work experience and the job position. Skills: If yes, answer truthfully and talk about the characteristics of the industry, such as low frequency or high frequency; peak and off-peak seasons and suitable scenarios.
If not, don't panic and say that I don't have any practical experience in our industry for the time being, but I have done some research on the industry before, and I have also studied our rival xx company.
I have already learned about the characteristics of many industries, and I also have an understanding of the characteristics of our company. I believe that combined with my work experience, there will be no problem, and I can help us achieve greatly improved results in a short period of time and be competent for this job.
Interview professional skills
HR: Talk about your understanding of the SEM profession Examination: Interviewer's understanding of SEM job responsibilities
1. Talk about the entire situation and classification of online marketing, the advantages of SEM, and at the same time bring up information flow, because now there are many SEMs that take into account information flow optimization.
2. Talk about the marketing funnel of SEM and its advantages and disadvantages compared with SEO, as well as an understanding of the entire SEM process from filling materials in the background to displaying them in the front and then to taking responsibility.
3. Some SEM work processes and the purpose of marketing are to close deals, understanding of ROI and summary of work.
HR: Let's talk about the understanding of bidding promotion strategies: the interviewee's real professional and technical ability, from the perspective of the rationality of the account structure and the first half of the bidding work, an excellent promotion strategy can have a good idea of building an account structure. A good account structure is very particular about the settings of budget, region, negative words, etc.
The hierarchical planning and rationality of accounts, plans, and units, including classification settings such as parts of speech, products, regions, etc.; as well as the addition and writing of account material keywords and creative ideas, etc. A good start is half the success, and a good bidding account structure is the basis for optimization.
In terms of the carrying capacity of the landing page, conversion rate is the only criterion. User experience is based on conversion. Any SEMer who talks about user experience all the time is a hooligan.
Let’s talk about the factors that affect conversion rate, such as opening speed (code and material compression), the structural style of the landing page, the content that the page needs to display, the level of copywriting ability, and the most important inclusion entry/marketing tools.
In terms of data analysis and summary capabilities, we approach from various dimensions and use corresponding indicators such as channel/time period/region; plan/unit/keywords, etc. for consideration.
Analyze indicators at the same time (for example, use conversion cost when evaluating conversion volume; use input-output ratio when evaluating sales; use conversion rate when evaluating the carrying capacity of the landing page).
At the same time, let’s talk about the actions taken after the results are summarized from the data, such as what to do if the data is good and the effect is good, and from which angle to start analyzing and troubleshooting if the data is bad and the effect is poor, and how to solve it in the end.
Because the ultimate goal of data analysis is to come up with strategies to optimize accounts.
Conclusion
SEM interview skills As long as you prepare these two points, I believe there will be no problem and you can get a job with satisfactory salary or development space.
If you work hard, be diligent, have an active mind and be innovative, you will definitely reap good rewards.
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