Knowing more drainage channels is not as good as understanding these 3 drainage principles!

User growth is almost the ultimate proposition of operations . An operation that cannot drive traffic growth is not a good operation!

However, nowadays, many people who are engaged in operations know a lot of traffic channels , but only a few of them can be used efficiently.

For example, everyone knows the following drainage channels:

Why do I tell you about these platforms? It’s like a map for our travel. Without a map, we are trapped in our surroundings and our vision is not so broad. If we have a map, we can roughly know what hotels are in which places, and then understand the situation of these hotels to see if they are the hotels we need.

There are probably only so many platforms, and each platform has its own rules. If you want to attract traffic, the first thing is to learn how to use these platforms, then find other people’s traffic-attracting methods on this platform and copy them. It’s that simple.

Let me briefly talk about some drainage methods:

First of all, you have to understand one thing, no matter how many people you add, your goal is to convey the message.

It can be roughly divided into three categories: 1. Inducement 2. Value exchange 3. Sharing and dissemination

1. Induction

Just give others what they want.

For example, you can give away a secret to add 300 followers a day for free, then ask others to add you, and then tell them to copy this sentence and post it on their Moments . This is the secret.

Many times the question is the answer. Of course, this method is a bit outdated. Let's try a simpler and more violent method, which is to just give money, like this.

But doing this is very tiring. You can cheat for red envelopes, but the people who come are not accurate, and conversion is very tiring.

So some smart people changed their approach and used the platform to filter users' sexual interests, such as this implicit joke.

The platform will have classifications. If you post your misleading pictures under such categories with obvious interest tags, the traffic you get will be more accurate, for example:

This is a man who sells car music USB flash drives. He focuses on releasing music videos , all of which are published under the category of Music Storm. The cumulative number of views of all his videos exceeds 10 million. How many USB flash drives do you think he can sell? Will such marketing still be difficult?

2. Value Exchange

I've really lost my temper at this. I remember that I was the first to decipher this routine on Zhihu, but I was reported and my account was blocked because too many people learned it and it led children astray. It's also because of this that I became known to many people.

You need to provide something valuable to others in exchange for their traffic.

Everyone knows that giving something for free is good, but can the same method work if you are given something that looks expensive and then asked to pay for the postage and make a profit from the difference? Yes, you can, but the requirements for product selection have become very strict nowadays. If you choose the wrong product, you won’t be able to send it out.

Of course, there are some that are really free, but you have to do a lot of things for them or you won’t get what you want, like this:

Do dogs really exist?

Of course there will be one, but not more than one, because it is too expensive for him to buy it. Or there may not be one. It depends on whether the person who gives it to you is smart or not. But you will want it, so complete the task he assigns, recommend it to a few friends or something, or hold a competition and give the dog to whoever completes his task best. He may also block you.

It’s just that this kind of gameplay has become very boring in this content era. Many people are no longer interested in it. They can tell it’s fake at a glance, or they remain vigilant.

So the gameplay started to upgrade, and a group of people began to use Taobao as a credential. This is also the reason why Taoke has emerged. Things like pie falling from the sky are not reliable. If you want them to feel that it is reliable, just add Taobao.

Free shipping for one yuan, it really is free shipping for one yuan. If you bid 1 yuan, they will ship it to you. This is not a profit point. They guide you to add WeChat and then tell you that the more you buy, the more discounts you will get. In short, your final transaction price will definitely exceed 1 yuan. It is not a big problem to add one WeChat account a day. Kids who are worried about the shipping fee, how do you know it is not possible when you have done it before? Go to any express delivery station and tell him that you send out at least 100 parcels a day. If the nationwide shipping fee he gives you is more than 5 yuan, you can take out a sanitary napkin and throw it in his face. There is no lowest price, only lower. I'm getting off topic. This is not the point.

The key is to add 5,000 people a day. You must know that all customers coming from Taobao must be accurate. 5,000 high-quality customers a day can also be used for long-term marketing. Adding people in this way is what we want. Because we are a micro-business, Taobao may not do it, but there is still a way.

Change the product, any product can be sold for 1 yuan, remember it is any product.

You can't decide the original price of a product, but you can decide its quantity.

Don’t give it away for free, definitely don’t give it away for free. In today’s micro-business era, free means scammers and trouble.

3. Share and spread

This is my favorite way to try, such as giving open classes, answering questions on Zhihu, etc., so that valuable information can be spread automatically.

Of course, if you can write copy with 100,000 readers, you may not need to take this course, so that’s not what I’m going to talk about today.

What we want to talk about is hard communication. No one will help us to spread it. We will do it ourselves and actively spread the information you want to express to others.

One-to-one communication is too slow, so we can spread it through social networks , WeChat groups , and massive WeChat groups. It is much better for 100 people to see a line of text you type than to just one person.

The method is very simple. Join 1,000 groups every day, and then spread the message you want to express in these 1,000 groups.

Create dozens of groups of your own, and pull everyone who is interested or attracted by your information into your group for unified education and conversion.

It’s a lot of work, isn’t it? Won't.

You need to use a software that can automatically join and leave groups and send advertisements.

Basically, this is the end. There are many ways to attract traffic, and you can't learn them all, but there is only one truth. The essence of traffic is to convey information. The necessary conditions for conveying information are platforms, communicators, and receivers. This is the process of attracting traffic. But if the traffic is not accurate, it is useless to give you 10,000 traffics a day.

The author of this article @艺林小宇 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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