Analysis of the routines of community operation to detonate traffic pool

Recently, many friends are worried about how to monetize the traffic they have brought in. Seeing the traffic they have brought in with so much hardship and effort disappearing bit by bit, they can't help but bleed...

Seeing that other people’s communities are doing well, you learn how to attract traffic and monetize them. As a result, their communities are extremely active, while yours is silent.

Today I want to talk to you about a universal social network formula that has been tested in the market.

Without further ado, here is the practical information - analysis of community activities in maternal and infant stores.

Step 1: Design products to attract customers and traffic

Step 2: Promote through multiple channels to attract customers

Step 3: Invite people to join the group and introduce the relevant rules of the activity

Step 4: Further fission and explosion of fans

Step 5: Start a flash sale (applicable to group buying communities)

Let’s analyze the specific operations of each link step by step.

01. Design products that are attractive and affordable

For example, the poster below is a product poster for a maternity and baby store. The product chosen for the event was a one-yuan flash sale of a large bag of branded diapers.

The one-yuan flash sale is a gimmick that attracts users' attention through the low price of one yuan and stimulates their desire to participate in the event.

Next, we will focus on the principles of designing products to attract customers and traffic.

Standard 1: The traffic-generating product itself must be attractive and tempting to users, rather than just for fun.

Standard 2: Select the products that impress users the most with limited capital.

Of course, the threshold for launching new products can be set at a price lower than the market price, and popularity can be gathered by attracting products. Once the popularity is increased, profitable products can be sold to make money.

02. Promote through various channels to attract customers to join the group

There is no point in simply inviting people to join the group. It is necessary to fully publicize it through your own channels.

The first one is to send messages to WeChat friends and WeChat groups. By combining these two methods, more customers can be attracted to join the group, and the group content is text + pictures.

The second method is to warm up and create hype in the circle of friends.

The third type: other proprietary publicity channels.

03. Invite people to join the group and introduce the relevant rules of the activity

The action settings within the group must be perfect to form a closed loop.

The first thing: introduce the theme of the event: that is, find a reasonable reason to attract products.

For example, the store anniversary; the opening of a new store; the discounts given by the headquarters for marketing promotion, etc., these are all reasons we can use.

The second thing: introduce drainage products

Explain in detail what the drainage product is. The process of introducing the drainage product can be repeated several times in the group. At the same time, if any user in the group asks questions, they should be answered promptly.

If users in the group fully understand the value of the product, it will be easier for them to actively participate in activities or purchase lead-generating products.

The third thing: announce the start time of the event in advance.

For example, if the flash sale starts at 8:00 p.m., customers in the group who want to participate in the pre-order will know that they need to be in the group on time at 8:00 p.m.

The fourth thing: explain clearly the specific rules for participating in the activity.

After users join the group, we must explain the rules of participating in the activities to them clearly. For example, the start time of the event, how to get it for free, how to place an order, how to pay, the number of copies each person can purchase or receive, etc.

04. Further fission and explosion of fans

The first one: design another attractive and tempting fission fan-generating product.

Please note that this fission and fan-generating product is different from the previous traffic-generating product. This fission and fan explosion product is used to allow others to pull people into the group for fission.

Second: Set the rules for explosive powder fission

Special reminder: In order to ensure the fission effect, you need to pay special attention to the following points during operation:

① Products that generate explosive fans must be attractive and tempting.

The attractiveness and temptation of the explosive fan fission product determines the number of people invited. If the design of the explosive fan fission product is attractive and tempting, then you can ask to invite more people to the group; if the strength is average, then the number of people invited can be relatively small.

At the same time, in order to achieve the final result of the event, we have to design a backup plan for every event we do. In case this plan does not work, we must come up with another plan to implement, so after class I will communicate with you one-on-one and design a backup fission plan based on the actual situation.

② When users invite others to join the group, they must set the conditions.

For example, in a local mother and baby community, we can make the following requirements for the people invited by users:

1. Only local female mothers can be invited to join the group;

2. Don’t force her to join the group. Tell her in advance the benefits of joining the group.

3. Do not invite people who are advertising to join the group. Please greet your friends in advance and don’t let them join the group to advertise;

4. Do not invite colleagues to join the group.

③The progress of inviting people will be continuously announced in the group.

In order to thoroughly ignite everyone's invitation enthusiasm, we will continuously announce the progress of users' invitations in the group.

For example, in the group:

"Congratulations to XXX for successfully inviting 10 local female mothers to join the group and winning a baby brand baby worth 79 yuan."

Then, send the screenshot of her WeChat chat with you to the group. After a while, Li Si has successfully invited you again, and then continue to congratulate.

This process is repeated over and over again, and as long as someone successfully invites someone, it will be announced in the group.

In addition to this operation method, you can also notify everyone in the group before everyone starts inviting people:

“After you have invited enough people, please @ me (group owner) in the group to let me know that you have invited enough people.” In this way, customers who have invited enough friends will @ (group owner) in the group.

After doing this, many customers in the group who have not invited anyone yet will see so many people inviting others.

It will stimulate their desire to invite you, which is the herd mentality.

④ After a new user joins the group, repeat the third step.

After a new user joins the group, we need to repeat the third step to let the new user know about the activities we are holding. If a lot of new members join the group and you don’t tell them what the event is about, then there is no point in inviting them to join the group.

⑤Determine the number of participants to invite and send prizes to those who complete the task.

Notify users in the group to count the number of people invited to the group. For example, after they invite people to join the group, they can take a screenshot of the message of the other party joining the group and post @ me (the group owner) in the group. After verification and confirmation, they will be eligible to receive free gifts. We can also use some group management tools to count and verify the number of user invitations.

05. Start a flash sale (applicable to group buying groups)

For example, during the day, you can send more red envelopes in the group, repeatedly @ everyone to notify friends in the group: "The flash sale will start on time at 8:00 tonight. Please be sure to come on time to participate in the flash sale. The number of places is limited. For payment, please transfer money to me (the group owner) privately via WeChat."

Red envelopes are sent out repeatedly to promote the campaign in the morning, noon and evening. When it’s almost 8 o’clock in the evening, for example 7:30, send a few red envelopes in the group to notify everyone. You can even send out ten or twenty red envelopes at once to attract attention.

After eight o'clock, the flash sale will start on time. After the flash sale starts, just wait for the money to be collected crazily.

The above operations are the entire process from WeChat group fission to transaction.

Author: Adi

Source: Adi said