Six techniques for attracting traffic from Weibo in the medical beauty industry

Recently, when I was communicating with some bosses in the medical beauty industry, I found that many of them still don’t have some basic understanding of Weibo and are not very clear about the reasons why certain effects occur. Today I have summarized the most common knowledge points in an easy-to-understand way. I hope it will be helpful to all bosses. Remember to follow and like it.

1. Weibo real-time account

The value of real-time accounts: Real-time accounts have a high readership, and the content you post will be displayed and get more recommendations.

To determine whether it is a real-time account, you need to know whether the Weibo posts you published are included in the platform. If it is included for a long time, it means your inclusion status is stable. If this one is included but that one is not, it means there is some reason with the account or the content. Let me give you an example. It’s been really cold in Wuhan these days.

If you want to develop a real-time Weibo account, there are all kinds of strange methods on the Internet. But there are a few key points to keep in mind

1. Do not send marketing advertisements during the recovery period. With QR code, external links, etc.

2. Maintain a normal update frequency and do not log in to your account frequently on multiple devices.

3. Multiple active accounts. Check Weibo more often.

2. Weibo User Ranking

The value of user ranking lies in that when ordinary users search for certain keywords, your ranking is high, and users are likely to click on your account, resulting in valuable and accurate clicks. Let me give you an example.

What if we rank Weibo users? There are all kinds of strange methods on the Internet. But there are three core points to remember.

1. The matching degree between nickname and search keywords. 70% of the importance

2. The quality and quantity of the account’s followers. 20% of the importance

3. Some tags, signatures and information that may contain certain keywords [such as super topic certification, introduction, etc.] account for 10% of the importance.

3. Popular Keywords on Weibo

Hot keywords, as the name suggests, mean that when users search for certain keywords, they can see our content. If our content is valuable or attracts user interest, it can generate valuable traffic. References are as follows

What if you make it a popular keyword on Weibo? Many big guys, masters, and big Vs have shared many methods, and they are all OK. But there are two core points we must grasp.

1. Frequency of interaction

2. Quality of interactive accounts

This operation needs to be tested based on the specific account. Many people would say it is simple, but the results on different accounts are really different. If you use a superior horse to perform inferior operations, this operation will definitely be OK. But the fact is that many customers' accounts have not yet reached a certain level.

Moreover, popular keywords can play the popular matrix of long-tail words. These are our real experiences in 3 years of operation. No exaggeration, all are case summaries.

4. Popular articles on Weibo

Popular articles are those that appear when we search for keywords, and will also increase our exposure. And some popular articles will be included in Baidu. Create continuous exposure. If there are long-tail popular articles at this time, you can imagine its value.

Pay attention to the operation of popular articles on Weibo

1. The long-tail words in the title should be as colloquial as possible. Mainly 2-3 long-tail words.

2. The article should be original or pseudo-original as much as possible. The beginning, the end, and the middle include the title and the long-tail words in it.

3. The collection time varies from 10 minutes to several hours depending on the account situation. After inclusion, popular operations are being performed.

5. Popular Questions and Answers

Popular questions and answers are similar to popular articles. The operation is to ask questions using a certain account, and then arrange for a small account to answer them after they are collected. No repetition here.

6. Weibo Account Weight

You will find that the most common issue that many great people, big Vs, and celebrities mention to you is account weight. Any problem, I will tell you this factor, right? Yes. But we need to make a preliminary judgment on the weight of our account. There are 2 dimensions.

1. Quantifiable

Sunshine Credit Score. There are 5 dimensions in total. Make up for the dimension you lack. If your account is normal, most people lack social relationships and consumption preferences. Social relations mean increasing the number of mutual followers. The consumption preference is to consume more on Weibo.

To add: Doing good deeds every day, as mentioned by many people, will increase the weight. Yes! Why? This is mainly to increase consumption preferences. Therefore, we must know the facts and the reasons behind them. You can also send red envelopes from time to time.

2. It is impossible to quantify

(1) What is the range of natural readings after publishing a Weibo post? Within 1000. Still 3000–5000. Still more than 10,000

(2) Whether the Weibo post is included immediately after it is published. Whether to receive it immediately. Whether to delay the inclusion. Whether to include intervals.

(3) Whether the system recommends fans every day. Daily recommendation of fan growth and so on.

Author: Li Qiangqiang

Source: Lu Songsong's blog