A complete and detailed SEO optimization plan for a large website!

A complete SEO optimization program mainly consists of four groups:

1. Front-end/page editors 2. Content editors 3. Marketing staff 4. Data analysts Next, we will assign tasks to these four groups.

First, preliminary analysis and keyword positioning

Website analysis: Website type? Website business? Website target group? Is the website operation and use process simple?
Keyword analysis: a list of keywords frequently searched by target customers and their search volumes, and competitor analysis of target keywords to be selected, including market share, content features, website competitiveness, etc.
1. Positioning target keywords:

1. List of target keywords and search volumes
2. Include long-tail keywords and search lists
3. Long-tail keyword distribution and planning

2. Competitor SEO Analysis

As the saying goes, "know yourself and know your enemy, and you will win every battle", so the analysis of competitors is very important for industry websites. Competitor analysis can start from the following aspects:

1. Look at the scale of the website, whether it is an industry site, information site, or other website with a large amount of information. If it is a large site, you can check the number of entries of the competitor. By the way, check the number of records with and without www to see if there are any signs of software collection.

2. Check external links and query through yahoo.cn. And check the quality of external links and anchor text. Is there any mass mailing? Are there any high-quality links imported from GVM, news media connections, industry authorities, local organizations, association websites, etc.

3. Check the SEO level of your competitors and compare them with the basic SEO optimization in this document. In addition: check the density of keywords, the website collection and update mechanism, and more importantly, whether you know how to tap into the power of users.

3. Related issues
1. Domain name advantages, including edu, gov, and domain names containing keywords, or using primary domain names and secondary domain names for optimization.

2. This website has few links and not much content, but it ranks very well. Is it ranked through mass mailing? It can be viewed through GOOGLE.cn. (Link:www.gzmseo.com ). Another possibility is that it is due to Baidu database issues, and you should observe the website's ranking within three months.

4. Optimize ranking plan
1. The expected goals and application steps for the first month. For example: 2,000 articles will be collected, 800 external links will be created, and 500 long-tail articles will be mined.

2. The expected goals to be achieved in 2-3 months and the steps of application operations, for example: in 2-3 months, the website will include 6,000 articles, 3,000 external links, and 1,500 long-tail articles, and hot keywords will be ranked.

3. The expected goals and application steps for March to June, for example: 10,000 articles will be collected on the website, 8,000 external links will be found, 3,000 long-tail articles will be mined, and fixed keywords (second only to the target keywords) will be ranked in 3-6 months.

4. The expected goals and application steps after 6 months. For example: in 6 months, the current keywords of the website have a stable ranking on the homepage, the website traffic reaches 6000IP, more than 5000 records of long-tail keywords are mined, and more than 20000 records are included.

V. Optimization plan operation content
1. Make an optimization schedule, record the specific time, operation content, completion, etc. The optimization implementation plan should be specific to the day.

2. Operations include: 1). On-site optimization 2). Off-site optimization 3). Content 4). Improvement 5). Maintenance 6). Feedback 7). Fine-tuning 8). Harvest

Second, the specific operation ideas for industry website optimization 1). On-site optimization 2). Off-site optimization 3). Content construction 4). Website improvement

1. On-site optimization
1. On-site structure optimization 2. Website internal link building strategy 3. On-site detail optimization 4. Site map setting 5. Keyword competition analysis 5. Keyword deployment 6. Long-tail keyword mining 7. Keyword segmentation research

2. Off-site optimization
1. Ways to build external links 2. Ideas for building link bait 3. Things to note when building external links

3. Content construction website content sources and matters needing attention

4. Check the website's optimization status and improve it internally - structural optimization

1. On-site optimization: Reasonable planning of site architecture. A good site architecture can greatly increase the number of web pages included. A flat structure is still a rational choice. Auxiliary navigation is very important (breadcrumb navigation, secondary navigation). Content pages are interspersed with long-tail keyword links to set anchor texts. It is very important for industry sites. Otherwise the consequences will be serious!

2. Set up the content page structure: the latest articles in this column, recommended articles, hot modules (to promote special industry keywords), related articles, random articles on the website (to allow spiders to get new content every time), or people who read this article also read... If possible, increase the number of views. This can also be considered a small-scale update. Organize topics for industry hot content and plan keywords. Put these keywords in the hot sections of the content page.

3. On-site optimization - internal link strategy The principles of internal link construction: Control the number of internal links in the article. The relevance of the link object should be high. Pay more attention to important web pages. Use absolute paths.

4. Advantages of internal links:
The massive amount of data on industry websites makes the internal links far more advantageous than the external links. It is very easy to export links between web pages on the site. Improve the efficiency of search engine crawling and indexing of the website. Focus on the theme, so that the keywords in the theme have a ranking advantage in the search engine.

5. On-site optimization - Details optimization Title writing, keywords, description settings, URL standardization Preferred domain Robots.txt Secondary navigation Site density control between 2%-8% 404 page settings, 301 redirection Add anchor text to internal pages and bold the first appearance of the page keywords Long-tail keyword record Single site map Web page snapshot log, data analysis Transfer weight to weight pages

6. Related:
The relevance and authority of the links on the page give the search engine a signal that this website is a ** industry website. The friendly links are homepage links, not full-site links. There are less than 80 exported links to avoid dispersing the website's weight. Others: Image ALT tags, Google administrator tool submission (keywords, dead links, external links) to increase inclusion.
7. On-site optimization - site map
1) HTML site map: establish a good navigation structure for search engines;
Horizontal and vertical maps: 01. Horizontal is for channels, columns, and topics; 02. Vertical is mainly for keywords. Each page has a link to the website map;
2)Xml sitemap industry website has a large amount of data, so the sitemap.xml needs to be split into several logs and data analysis;

8. Analyze keyword competition How to analyze keyword competition
1. Analyze the URL connection to see if it is made using the main domain name or an internal page
2. Keyword distribution position, is it the result of word segmentation or exact match
3. Check the position of the keyword in the title, whether it is in the first place and repeated, and whether the website is built around the word.
3. Check the external links of the competitor's homepage, and refer to the yahoo.cn homepage for reference link: http://www.gzmseo.com
4. Look at the scale of the website, including the age of the website’s domain name, the number of indexes, the update mechanism, and the Baidu snapshot time
5. Look at the website operation organization, whether it is an individual webmaster or a company optimization team
6. Check the internal and external links of the website to see if the external links are strong and whether the internal links have good anchor text.

9. On-site optimization - keyword deployment 1
1) Steps to select keywords:
Determine target keywords Expand on the definition of target keywords Simulate user thinking to design keywords Research competitors' keywords
2) Page keyword optimization order: Final page > Topic > Column > Channel > Home page Keyword allocation: Final page: Long tail keywords Topic page: Popular keywords Column page: Fixed keywords Channel page: Target keywords Home page: One or two top keywords in the industry, or the website name

10. On-site optimization - keyword deployment 2
1) Hot keyword topics are created for hot keywords. Keyword-related information is aggregated and supplemented by internal links in articles. The optimization order of keywords has been mentioned before, which is to surround the city from the countryside and optimize long-tail keywords first. Wait until the long-tail keywords reach a certain volume to drive the target keywords.

2) Keyword deployment suggestions: Do not pile up keywords on the homepage. The reasonable number of keywords carried on each page is 3 to 5. Keyword deployment for industry websites is particularly important and requires systematic planning.

Regarding the allocation of keywords, I can give you an example: For example, in the SEO industry, my target keywords are SEO_SEO training_SEO consultant. These three words are my target words. Using the homepage as a column page can be: medium-popular keywords, followed by target and higher than long-tail words. For example: Shenzhen SEO content page to do long tail: For example, which SEO training is good? You must go to the Shenzhen SEO website to find Zeng Wen first. The same is true for special topics: for example, the latest hot topic related to SEO is SEO and the World Cup. This word is a recent hot word. It is not suitable to use it on the homepage, and it cannot be supported by using the channel. It is most appropriate to do this in the form of special topics. You can organize the recent articles related to this topic together for optimization. OK, understand!

11. On-site optimization
1) Long-tail keywords are divided into two parts: target-type long-tail keywords and marketing-type long-tail keywords. Target-type keywords refer to long-tail keywords that extend the website’s products or services. When optimizing long-tail keywords, we usually focus on target-type long-tail keywords because these long-tail keywords can actually bring us target customers and target traffic. The marketing long tail refers to the long tail related to the industry site services, which allows us to convert them into our target customers for the second time.

2) Combine the long-tail keyword record sheet to diversify the internal anchor text. When a long-tail keyword is mentioned in the content page, search for the keyword in Baidu or Google, check the ranking, and add a link to it. If the long-tail keyword is already ranked high and stable, then use another long-tail keyword that is similar to the long-tail keyword and use it as the anchor text. This diversifies the development of anchor texts, making the website look so natural and also improving the ranking of other long-tail sites. Very good for SEO natural ranking!

3) Tools used to mine long-tail keywords Baidu Index Tool Google Keyword Tool Baidu Knows Related searches on Baidu and other SEs, and drop-down boxes Google Treasure Box - Magic Compass

4) Other methods of mining long-tail keywords Extend long-tail keywords through information content Obtain long-tail keywords by studying peers' websites or forum content titles Mining the power of users can create countless personalized long-tail keywords Predict long-tail keywords

12. Content Construction
1) Content Source
1. Original content, or pseudo-original content (modification of more than 30% of the content)
2. Scan industry-related books and magazines, make simple edits, and publish high-quality content
3. Combine information. You can collect information of different attributes from different websites, and then combine them into a new content. Note: Regarding content construction, I want to say that what we want is high-quality content rather than too much content. We should take every information release seriously and do a good job of making it known everywhere. For automatically collected information, it is recommended to edit it manually, add long-tail keywords, and modify more than 30% to ensure the quality of the article. The more content an industry site includes, the higher or better its ranking will be. If more than 80% of the website content is collected by software, then the search engine's trust in the website will be greatly reduced, and the timeliness of the collection and snapshots will also slowly decline. If you really want to collect it, then collect it manually.

2) When adding content, pay attention to the continuous increase of content from the very beginning of website construction, and perform SEO optimization while adding new content. Continuous updates for several months will win the trust of search engines in your website and gain more weight. The effect of completing all the content in one go will be completely different from the effect of carefully editing each article.

13. Website improvement - Self-examination of website optimization. Self-examination of whether the website optimization is in place, whether the competitors have been analyzed, and whether the target keywords have been determined, whether the URL has been standardized, and whether the keyword density of the homepage has been done well to avoid interference. Remove useless information, present the main content of the website, whether the website secondary navigation is done well, whether the long-tail keywords and record sheets are done well, whether the anchor text in the website is done well, third, the specific operation ideas of external optimization of industry websites, 1. Off-site optimization - one of the ways to build external links, there are many ways to build external links, it is recommended to start from one point, and do the rest as auxiliary, there is a saying in the martial arts world: one trick is fresh, eat all the world!

1) Friendly links: self-built blogs Sina, Sohu, 163, 39 blogs, Soufang, Hexun, Tianya, Qibo.com, Baidu Space, Baidu Repost (right click to add repost function)
2) Forum signature GOV forum, industry-related forums through classified information promotion (58.com, Ganji.com, Doudang.com, Baixing.com, Jinti.com, Wuhan classified information, Yideng.com, Qianyan, List, etc.)
3) Promote through video websites (by making product pictures into video format and promoting them on Tudou, Youku, 56.com, Liujianfang, Sina Video, etc.) Blog messages
4) Encyclopedias - Baidu Encyclopedia, Soso Encyclopedia, Interactive Encyclopedia Q&A - Baidu Knows, Yahoo Knowledge Hall, Sina iAsk, Tianya Q&A, Soso Q&A, Qihoo and Tieba
5) Add to favorite websites and bookmark websites (Baidu Collection, Yahoo Collection, Google Bookmarks, QQ Bookmarks, Le Shou, Hao Wang Jiao, Sina Collection)

2. Off-site optimization - the second way to build external links
1) Import high-quality links 1. Yahoo and classified directories 2. News website import links 3. Authoritative websites in the industry and websites of industry associations, organizations, etc. Including websites with quite high weight in this industry 4. Paid GVM links% Note: Submitting documents to Baidu Wenku, inserting anchor texts in them, making PDF documents, and inserting anchor texts in them are all considered external links. While paying attention to external link building, don’t ignore internal link building.
2) Other ideas for building external links In addition to obtaining backlinks, there are other things we can do: Pay attention to the dissemination of brands and information (publish website soft articles and recruitment information, etc.) Appropriately point relevant keywords to authoritative websites in the article to improve the website's trust in search engines.

3. Off-site optimization - link bait ideas
1. For industry sites that are difficult to obtain connections, the connection bait used is a means of deceiving SE by setting up a fake website, publishing content, obtaining some high-quality connection imports in the industry, and then performing 301 redirection after judging SE and people. Thereby bringing weighted connections to the industry site.
2. Documentation templates, code samples, and other tools
3. Creative ideas are important
4.Activity link. You can hold a meaningful event or survey where all netizens can participate in the discussion and then award prizes. This event should be reposted. Thus obtaining the connection. For example, A5’s recent BoBaiYou competition: Google directly added more than 5 million pieces of information for this keyword. What is this concept? 5. Get connections through gadgets and plug-ins. For example, wp plug-in, CMS template, CMS plug-in, etc.
6. Another type of bait, the most common title pattern is a list or ranking like "The Top Ten Most xx of xxx", and it is used repeatedly. At present, I have seen that many of the company's customers are best at using this to send messages. Let's take a look at the company's customers' recent messages of this type:

4. Off-site optimization - external link building precautions
1) Principles of link exchange:
The focus of building industry friendly links should be on the corporate site. The link text should include keywords, pay attention to the diversification of keywords, and try to exchange with websites with higher relevance. The number of export links from the other party's website should not be too many. Avoid exchanging links with websites that are not included in the search engine and **** websites, and check friendly links regularly.
2) Notes on external link building:
The quality of external links. If the number of external links is large, the quality can be ignored. Pay attention to the diversified development of external link anchor text and seek a natural balance.

Summary: Normally, for a large portal website, according to this idea, the detailed steps are implemented in place. The desired effect can be achieved quickly. When you have completed the optimization of several large websites and then look back at the optimization of small websites, you will find the difference between high-speed rail and ordinary express. -