4 commonly used offline methods to increase followers, shared with you!

WeChat has more than one billion monthly active users, but the opening rate of many WeChat public accounts is declining, especially after the revision, it is becoming increasingly difficult to increase followers. At this time, in addition to online promotion , it is also necessary to explore ways to increase fans at offline terminals. This article introduces four commonly used offline methods to increase followers.

Faced with online traffic that is becoming increasingly difficult to obtain, the KPI for increasing followers issued by leaders, and Alibaba ’s copywriting AI , even Tiantai has to buy tickets to enter.

WeChat has more than one billion monthly active users, but the opening rate of many WeChat public accounts is declining, especially after the revision, it is becoming increasingly difficult to increase followers. Even if you write original works seriously every day, follow hot topics, and contact accounts with similar tones to promote each other, the effect of increasing followers is not satisfactory.

At this time, in addition to online promotion, it is also necessary to explore ways to increase fans at offline terminals. The following offline terminal methods of increasing fans are cost-effective, have high-quality fans, and are particularly suitable for service accounts and businesses that need to divert traffic online and retain users.

Here are a few scenarios we often encounter in our daily lives:

• Free wifi: Scan the QR code and follow the official account to connect to wifi for free;
• Photo printer: Scan the QR code and follow the official account to print photos for free;
• Claw machine: Scan the QR code and follow the official account to grab a doll for free;
• Weight scale: Scan the QR code and follow the official account to weigh yourself for free.

These offline terminals have several common advantages:

1. High cost-effectiveness: The price is much lower than GuangDianTong . The average price of a GuangDianTong fan is 4-5 yuan. If you want to increase the number of fans by 10,000, you need to invest about 50,000 yuan.
2. High quality of fans: For users, these are voluntary actions and there is no forced attention.
3. High retention rate : The regular retention rate is around 50%. If you push high-quality content or discount promotion information at the moment the user connects to the Internet, it may promote online conversions .

Many media news accounts have been using multiple methods, such as Guangdiantong + WeChat WiFi + WeChat printer + claw machines, to quickly gain a large number of fans on a long-term basis.

Today we will discuss what traffic channels are suitable for different types of accounts, and how to use offline terminals to increase fans.

1. WeChat connects to WIFI

The WeChat WiFi follower-adding function is officially launched by Tencent. There is no need to worry about your account being blocked for inducing attention or increasing followers through irregular channels. It is the simplest and most effective method of all the methods to divert traffic and increase followers.

Set up hotspots in public places such as shopping malls, cafes, restaurants, gyms, etc. If you want to connect to wifi, you must follow the official account.

We often have to ask the waiter for the Internet password, some of which are very complicated and are often changed. Under the current situation of strong demand and low satisfaction, it is very convenient to use WeChat to connect to WiFi.

Suitable for users

This method is suitable for authenticated enterprise users.

An insider said that public accounts related to emotions, gossip, and information are more suitable for increasing followers through WiFi, and content targeting female users has a higher fan retention rate. The effect of vertical content is relatively poor, for example: automobiles , men, fitness, English, agricultural chemicals, and academics, which are not suitable for increasing followers using WeChat wifi.

Suitable for shops

This method is suitable for public accounts with physical stores. As long as there is store space, you can set up a smart router and bind your own WeChat public account.

For example: You opened a coffee shop and Xiao A comes here to dine on weekends. He found a QR code on the table with " Scan the code to access the internet for free" written next to it. So Xiao A took out WeChat and scanned the QR code. He then automatically followed the official account and clicked "Connect now" on the page to successfully connect to the wifi.

After entering the WeChat page, Xiao A found the words "Welcome to XX" at the top of the conversation list. He clicked on it and found that there were also discount information and recommended dishes of this cafe, and it also supported online ordering and settlement.

After finishing the meal, Xiao A left the cafe. The next day he received a push message from the official account. Because the cafe was close to his home, Xiao A thought it would be more convenient to go there for dinner, so he did not unfollow it.

WiFi fan increase cost: 1.2-2 yuan

Although WeChat’s WiFi connection does not have the same high accuracy as Guangdiantong, it is cheap enough. A shopping mall can be covered with hardware equipment costing 6,000 yuan. The cost of increasing followers through WeChat WiFi can be controlled at 1.2-2 yuan per unit, and the retention rate is between 70% and 80%.

If the budget is sufficient, it is no problem to add tens of thousands or even hundreds of thousands of fans every day.

In the early years, the public accounts "Xinhua News Agency" and "China News Network" used this method to add many active fans.

Specific operations

(1) Conditions for applying for WeChat Wi-Fi connection

1. Have a public platform account ( subscription account or service account)
2. Need to have an offline business location (physical store)

Note: Due to the upgrade of the store function of the public platform, store-related certificates are required when building a new store. Therefore, personal public accounts are currently unable to add followers via wifi.

(2) WeChat Wi-Fi activation process

1) Enter the WeChat official account backend, select "Add function plug-in" in the "Function" column, enter "WeChat connect to wifi" and activate it. It can be activated immediately.

2) After activating WeChat Wi-Fi, select the Store Mini Program plug-in and proceed with the activation (this process may take up to 1-2 days to review).

3) After the store mini program is reviewed and approved, you need to perform the "Add Store" operation in the store mini program and add and fill in the registered address on the business license (this process will take 1-2 days to review).

4) After the store is added and approved, you can import the store into the official account.

(3) WiFi fan adding process

1. Connecting to wifi;
2. The official account pops up and connects;
3. Follow the official account to access the internet for free;
4. The public account follow page pops up.

(4) Issuance of vouchers

2. Photo Printer

The popularity of smartphones has perfectly solved the need to "take good photos". But how to develop photos?

The emergence of WeChat photo printer just fills this gap. On the photo printer, there will usually be QR codes of several public accounts. You can print a photo by following a public account. If you want to print a few copies, just follow a few public accounts.

According to industry insiders, WeChat printers can bring 50 to 500 WeChat fans, 100 to 1,000 interactive messages, and 50 to 700 photos to a company every day.

Suitable for users

This method is suitable for personal public accounts.

If it is an account in the entertainment, lifestyle, beauty, or clothing categories, using a photo printer to increase followers is very accurate, because 70% of the fans brought by photo printers are young users aged 15-35.

The activity and conversion rate of local accounts are generally higher than those of national accounts, because most of the people who use photo printers in the business district are local students, young men and women, and parents with children.

Suitable for shops

When the fan-increasing effect is good, a large number of WeChat printers can be placed in places with large traffic such as shopping malls, subway stations, cinemas , restaurants, supermarkets, universities, etc., which can increase the number of fans by more than one million every day.

Of course, this refers to the total amount. After all, eggs should not be put in one basket.

WeChat photo printer fan increase cost: 1-2 yuan

Due to the short stay time, the unfollow rate is slightly higher than WeChat WiFi follower increase, but the price is lower than WiFi. Comprehensively calculated, the retention rate of a single fan can be controlled within 2 yuan, and the retention rate is 50%-70%.

Specific operations

Set up a WeChat photo printer and place it in a crowded place. Set a QR code on the printer screen. After customers scan and follow your official account, they can send pictures to the official account and the printer can print them out.

You can set up free printing or coin-operated printing, and rent out advertising space on the printer screen, or rent out the printer as a whole to shopping malls or businesses, thereby increasing fans and making money. Currently, WeChat photo printers on the market are basically divided into desktop and three-dimensional types.

To print a photo for free, users generally need to follow the following steps: scan the QR code on WeChat → follow the official account → send the number prompted by the official account , such as: 178 → click the link, upload and print the photo → the photo is printed successfully.

3. Claw Machine

For many businesses, the appearance of gifts is the primary productive force in attracting consumers, and the representative of these is the claw machine.

You can catch dolls for free by following the official account, which replaces the traditional coin-tossing method. This new way of playing is loved by many young people. The currently popular Line Friends, Kumamon, the classic Doraemon , and Hello Kitty are all powerful tools to attract young people.

A claw machine dealer wrote on its official website:

When consumers use WeChat Pay to complete payment on the claw machine, the consumer’s WeChat will automatically follow the merchant’s WeChat public account. On average, each machine attracts 6,000 to 10,000 fans per month. It only takes a few months for merchants to accumulate tens of thousands of fans. If a merchant owns multiple machines at the same time, he can easily have tens of thousands of fans in a month.

Cost of increasing fans of claw machine: 1-2 yuan

The cost of increasing fans for claw machines is similar to that of photo printers, and the retention rate is between 50% and 70%.

4. Weight scale

Shared weight scale, with a simple and easy-to-understand weighing process, you can complete the weighing with one stop and one scan. If one person follows it, it can be weighed for free forever, and it can also be bound to multiple WeChat public accounts or personal WeChat accounts.

Weight scale powder cost: 1-2 yuan

Weighing scales do not require any equipment consumables, have low operation and maintenance costs, and are cheaper than printers, so they are not expensive. The average customer acquisition cost per person can be controlled at 1-2 yuan.

A medium-sized shopping mall usually has two photo printing machines on each floor. If it is a weight scale, one per floor is enough. Therefore, a budget of 10,000 to 20,000 yuan is enough for a medium-sized shopping mall.

5. Final words

To ensure accurate offline fan growth, we must first clarify two issues:

(1) Clarify positioning and goals

Only after clarifying the positioning and goals, and then choosing the corresponding channels to increase followers, can we be most accurate.

So think about this: What are you going to do? Who is your target user ?

(2) Highlight the value of the official account to new users

For example: for a public account on popular science knowledge about sports and fitness, the best option is to set up wifi in the gym and use WeChat to connect to the wifi to direct traffic to the public account. You can also freely select the attributes of fans, including: city, gender, time period, mobile phone model, etc.

After attracting traffic, we also have to consider user retention . Therefore, in the automatic replies to new users’ attention, clearly state the value you provide to users, while also improving the quality of recent articles.

We need to remind everyone that adding fans is not the end, but the starting point of operation . Offline means must also cooperate with precise online operations to enhance fan stickiness. If you cannot provide high-quality content or interesting activities for fans acquired from outside, they will be lost one day, no matter how accurate they are.

Author: Wei An, authorized to publish by Qinggua Media .

Source: Teacher Kunlong’s team (ID: ikunlong)