10 ways to ensure your app passes Apple review!

Recently, Apple listed the ten sins on its developer website that will cause apps to be rejected by the App Store. Among them, the most important are bugs, invalid links, inaccurate descriptions, and misleading users. In this regard, Audiobooks CEO Sanjay Singhal gave 10 ways to make your app pass the review and shine, in order to warn developers what they should and should not do, and what they need to pay attention to.

1. Make sure users can find your app!

If users know nothing about your app, it is basically impossible to become popular, so you must have a clearly positioned keyword strategy to allow users to easily find your app through the App Store or search engines. In addition, you also need to provide a description of the app that is not too cool but at least sophisticated, especially highlighting the value it can bring to users. Of course, it would be best if it can make users feel that "I can't live without it."

2. Embed the app link directly in your Google AdWords campaign

For developers, if they want to attract a large number of potential users, Google AdWords is the most direct and effective way. If you add a link that allows users to jump directly to the app download page, making it very convenient for people to access the app, it will definitely be more effective.

3. Screenshots must be enticing!

In addition to showing the application scenarios to users, screenshots are also the key to attracting users to download. After all, not everyone will read the content summary carefully, and the first impression is definitely the screenshot. So, the download page is actually a great marketing document. Whether it is effective or not depends on how you do it.

4. Update apps regularly and reduce permissions

Regularly updating your app not only keeps it fresh, but also attracts additional downloads. In the App Store, outdated apps will end up being forgotten. Updating not only shows that you, as a developer, are constantly optimizing and improving your app, but also gives users who once gave low ratings a chance to give higher scores and more favorable reviews. Additionally, you’ll want to make sure your app requires the minimum number of permissions; otherwise, you risk scaring off users and losing downloads.

5. Don’t limit your app promotion to the App Store

In addition to the App Store, many users will find apps through advertising campaigns and searches. "Do Min Joon"-style app promotion is actually very effective in expanding the user base. It is always better to be everywhere than to be unknown.

6. Use the simplest and most brutal way to enter the App Store

When promoting your app through blogs, websites, new media, and other means, remember to include a link to the App Store download page. It would be foolish to have users search for the app on their own after the promotion is in place. There are many similar apps in the App Store, and you might end up promoting your app for nothing.

7. Don’t just choose paid downloads and reviews for app promotion

Although paid downloads and review charges are rampant in the App Store, Apple does not actually encourage developers to use such methods to increase downloads. As we all know, in addition to the crucial download volume, the App Store ranking also includes other factors such as activity and ratings. However, looking around, there are many applications that only pursue paid installation strategies and fail to enter the TOP list or are directly thrown out of the sky.

8. Release when everything is ready

Between prototyping, development and official release, many unavoidable problems will suddenly arise, which may even affect the deadline. Staying on schedule is important, but ensuring that planned features are fully developed before release is even more critical. If you need more time to improve and optimize your app, then it is better to postpone the release date. After all, it is much easier to delay the release than to face a lot of users complaining about the app.

9. Don’t use incentives to download. This trick really doesn’t work anymore.

Many apps will lock certain features until the user completes an achievement or gains access through material rewards such as coins. Of course, this method of downloading apps and unlocking features based on a reward mechanism was very popular in the past few years, but it has gradually faded now. The reason is simple: it doesn’t work.

10. Don’t ignore negative user reviews

If a user gives your app a bad review, be sure to regard it as a great opportunity to optimize your app. It is very important to stay close to your users and continue to improve your app. Listen to the criticism, and if what they say makes sense, then it is necessary to make changes.