5 ways to attract traffic to Tik Tok

As we all know, Tik Tok has become the largest traffic pool at present, and personal WeChat accounts are the best carriers for managing private traffic and continuously tapping the value of traffic. In this era of stock competition, how can we better combine the two organically?

Today we will sort out and review 5 mainstream traffic diversion models to divert traffic from the "traffic gold mine" Douyin to the "private domain traffic" WeChat.

1. Signature Information Area

The most common form is to leave a personal WeChat account in the signature information area. The reason why this method is more common is that the location is conspicuous and can be seen by clicking on the personal homepage. In terms of the word, for security reasons, of course, "WeChat" will not be used directly. Instead, it will be replaced by homophonic words or icons such as Wei, Wei, V, red heart, and core.

In addition, generally speaking, the effect will be better if you add a bait next to the WeChat account, such as adding WeChat to send information or adding WeChat for consultation, etc., giving the audience a hook to trigger action.

There are also various settings that are more hidden in the data area.

For example, in an account that explains wealth knowledge, the Douyin account is actually the WeChat account. The "bid winner" will prompt the audience to "click on the Douyin account above to try it out", and after clicking, a "copy" prompt will appear directly, which naturally makes people think of it as a WeChat account, and verification shows that it is indeed the case.

Or in the official website link in the information area. I clicked on the official website, but when I entered it, I was prompted to add a WeChat account.

In short, the Douyin information area can reveal a variety of information and is a must-have place for attracting traffic.

2. Place information flow ads

After becoming a quasi-national-level application, Tik Tok's advertising business has also grown by leaps and bounds. It is understood that Douyin's advertisements will appear in the fourth video that the user watches from the first scroll, and thereafter an advertisement will appear almost every 5 minutes. The longer the scrolling time, the higher the frequency of the advertisements.

In fact, there are many ways to introduce WeChat accounts in advertising videos.

The first is to click on the details page in the advertising video, which will directly lead to the merchant’s personal WeChat account. This generally requires setting up corresponding bait, value shaping, and urgency, etc.

The second type of merchants launch corresponding WeChat accounts for their business areas by guiding readers to provide one-on-one consultations, thereby showing a more "professional" identity to attract users.

Information flow advertising is a form of paid traffic generation, which requires merchants to pay certain marketing costs, and advertising basically follows the principle of "one placement for one effect".

However, the growth of information flow advertising in the past two years is also due to its unique advantages:

First, accuracy. Advertising platforms, such as Toutiao’s Massive Engine, will make accurate matches based on algorithms, with good results.

Second, the platform has a large amount of traffic, which can meet the rapidly growing needs of merchants. Therefore, if you have a budget, you can still consider information flow delivery, and if you can calculate the ROI, it will be a good business.

3. Background wall

Similar to the background wall of WeChat Moments, Douyin’s main page also has a background wall, and there is a pull-down extension effect when sliding down. It is an effectively utilized WeChat traffic diversion area.

This area is often easily overlooked. It’s a place where you can add a few lines of brand copy, and it’s also a place where you can enlarge the font to enhance the visual impact.

If used well, it can provide more exposure opportunities and lead addition opportunities in front of the audience.

4. Private chat area traffic diversion

Private message traffic generation is also a method used by many brands or businesses.

One-on-one interaction not only avoids strict official investigations, but also makes the personal image more vivid and credible.

Moreover, private messages can be in various forms, including pictures, videos, text, and voice, which can show your personal charm in multiple dimensions.

5. Traffic generation from the comment area of ​​the TikTok platform

The diversion of traffic to the comment section and the carefully prepared words make the reminder to add the WeChat account both clever and subtle.

Another way is to go to other people’s comment section (fish pond) to attract traffic.

Find similar popular videos, comment, interact and leave messages to attract traffic to your own platform. Of course, be careful not to play with fire on other people's territory.

Summarize

The TikTok algorithm pushes different faces to different people. You can set up a WeChat account anywhere you can write. According to this "logic", you can explore the places where you can attract traffic to the greatest extent. Of course, you have to design it cleverly enough.

Author: Adi said

Source: Adi said