SEO snapshot, analysis of several common Baidu snapshot situations!

Snapshot is an indicator for us to measure the operation of the website. The timely update of snapshot is regarded as a good signal light for the website in the webmaster circle. Once there is a problem with the snapshot, I believe many friends will start to panic and keep asking themselves: Is there something wrong with the website? Situations like this happen frequently in webmaster circles, especially among young people who have just entered the webmaster circle. They are extremely sensitive to changes in snapshots and always feel that snapshot updates are the barometer of website operations. They will panic at the slightest disturbance. But in actual operations, are snapshots really that easy to use?

SEO snapshot, analysis of several common Baidu snapshot situations!

Refutation: Snapshots have no real connection with keyword rankings

Snapshot updates are not normal and sometimes recurring, and this is a situation that everyone will encounter. Whenever encountering this situation, some friends will start complaining that their site’s keyword ranking will definitely drop in the near future. But is there any basis for this oral experience? We may be able to get some answers from Baidu’s official interpretation of snapshots. Snapshots are pre-browsing pages established between users and sites. They exist to ensure that when there are access problems with the website, users can simply check the snapshots. To put it bluntly, a snapshot is just a text document and is not a measurement mechanism that affects keyword rankings. This clearly tells you that once the snapshot update is not normal, we should not blindly change the existing optimization plan. First, check whether there are any problems with the website. As long as we find that the site is not improperly optimized after verification, you can rest assured. Since it is a pre-browsing channel, it is very likely that the snapshot capture time was adjusted when the algorithm was updated. This has nothing to do with the website itself. As long as we insist on reasonable optimization, all problems will not bother us for a long time.

Refutation: Snapshot rollback will not lead to K-station

There is also a saying in the webmaster circle that as long as your snapshot is rolled back, your site will be K-ed out. Although snapshot rollback seems more "serious" than untimely updates, the existing optimization plan cannot be changed at will when encountering such a situation. Because when encountering a problem, you must first analyze it, find the problem through analysis, and then develop a corresponding solution. It is not reliable to build a website based solely on so-called experience. At first, I also encountered this situation when I was working at Tiansu Internet. In just one night, the homepage went back to the time three months ago. It’s impossible not to be nervous, but I didn’t completely lose the rhythm. First, I checked the situation of my own site and found that there was no abnormality in the link growth, the keyword ranking did not drop, and all related indicators were stable, except that the snapshot went back to three months ago. I looked at the operations of other sites under my control and found that the keyword rankings of some websites had risen rapidly, and some snapshots remained at the day before yesterday. At this time, I could judge that the search algorithm had been adjusted. Since the snapshot is a reserved page, it will inevitably be replaced as the algorithm is updated. Moreover, every update of Baidu will damage some sites, so the snapshot is likely to be affected in this process, but when everything is stable, the snapshot will naturally come back. However, the specific situation still needs to be analyzed specifically. If your website is a borderline website, or a black website, then snapshot rollback is not a good thing, because it will inevitably result in the homepage being K. Only law-abiding white hat webmasters can continue to run the website calmly.

Question: What should I do if the homepage snapshot is not the target page?

I don’t know if you have ever encountered this situation: when we click on our own snapshot, we find that the page we enter is not the page displayed by the snapshot information, and there is a deviation. I think we still need to study this situation carefully. When I discovered this situation, I was conducting routine inspections. I found that when I clicked on the homepage snapshot, it was actually an internal page. In the following days, the main keywords of the website were indeed affected to varying degrees. At that time, I wrote a follow-up report based on my actual situation. After further analysis, two points can be drawn: First, the access stability of my own site is not enough. The virtual space purchased is from an unknown company, and the access speed will be affected. This may cause the spider to be unable to crawl the desired content on time. Second, the recent original strength is not enough, some content is often pasted, and internal links are made too frequently, resulting in the dispersion of the homepage weight. In the following week, I carefully optimized and modified according to the existing situation, and the snapshot phenomenon was quickly improved. If you also encounter this situation, perhaps my operation experience can help you.

Question: Is the delay in the homepage snapshot due to a lack of originality?

When building a website, everyone wants to release their homepage as soon as possible, but we may also encounter this situation: the internal pages are included faster than the homepage, and the snapshot update frequency of the internal pages is also more timely than the homepage. When encountering this situation, we should not blindly think that the originality is not strong enough and the homepage’s weight is not enough, and then frantically increase the number of articles and external links, and constantly point internal pages to the homepage. Everything has to be done in moderation, and website building is no exception. Originality is important, but it is also a science to follow a step-by-step approach. The time given for the homepage snapshot is uncertain, ranging from a few days to 1-2 months. Adhere to reasonable website construction and wait for this transition period. Of course, in addition to the above situations, we will encounter another situation that the homepage snapshot is updated in time, but the internal pages are less included and updated slowly. When this happens, I think it is more related to the low weight of the internal pages. It may be a good optimization method to send more high-quality links to the internal pages and properly build internal links between the homepage and the internal pages.

Summary: How should you think about snapshots?

Snapshot is a measurement indicator for website construction, but it is not the only indicator. Its changes do not have as great an impact on website construction as we think. Website construction requires a process and cannot be achieved overnight. We need a stable mentality to deal with possible snapshot changes. However, there is one thing that we all need to pay attention to, that is, as long as we optimize the website reasonably and build the website carefully, we should not panic blindly even if there is a problem with the snapshot, and change the existing optimization plan at will. Sometimes it is more reliable and effective to remain unchanged in the face of change!