Can ordinary people really make money through Douyin live streaming? Real cases speak for themselves

Self-media is very popular now, and many people will ask if ordinary people can really make money through Douyin live streaming? In fact, there is no real answer to this question. Dongguan Feng Chao editor has compiled some real cases to illustrate his experience, hoping to help everyone answer the above question.

Hello everyone, I am Hei Zhuantou, an experienced operator who has been engaged in traditional Taobao e-commerce for more than ten years and live streaming e-commerce for three years.

Recently, someone in the community asked me, "Brick, there are only two of us, can we make money by live streaming and selling goods?"

Let’s discuss this today!!!

I won’t talk about whether you can make money first. I will first talk about what type of people are likely to lose money by doing live streaming sales.

Can ordinary people really make money through Douyin live streaming?

1. People who blindly follow the trend

Since last year, Douyin live streaming has been really popular and has been popular until now. It is well known that people can make money by selling goods through live streaming. Indeed, selling goods through live streaming on Douyin is a trend now. . .

Then, some bosses who used to run other businesses, such as foreign trade, factories, wholesale, or Taobao, had problems in their previous industries and their profits were not ideal. They saw that Douyin live streaming was a trend, and that other people’s live streaming was selling so well, with hundreds of thousands or even millions of dollars sold a day. They also knew people around them who made a lot of money by live streaming, so they couldn’t sit still;

People are like this. No matter how rich someone they don’t know is, they won’t be jealous. For example, even if Jack Ma’s wealth increased tenfold tomorrow, you wouldn’t care.

but. . . .

Your former classmate, former friend, former colleague, or a distant cousin, who was not as good as you before, and you even looked down on him, has made more than 3 million yuan by live streaming in the past few months, and comes to play with you in a Porsche. This is quite stimulating to you. In the past, you drove an Audi and others drove a Volkswagen, and you had a sense of superiority. Now that they drive a Porsche, you must be unbalanced and want to do it immediately. Damn, if such people can succeed, I can do it too. After a little research, I think live streaming seems to be quite simple, so I rush into it in a hurry, rent an office building, decorate the live broadcast room, hire operations, anchors, field control, photography, etc. A bunch of people, but I don’t know how to do it and I don’t have the energy to learn it, so I leave it entirely to the operations. As a result, this makeshift team did not make any progress in one month or two months, and the monthly payments were hundreds of thousands or even hundreds of thousands. Even the richest boss couldn’t hold on, so it ended hastily, spending two or three hundred thousand to buy a lesson.

Finally, live streaming is really hard!

2. The boss who sets too high a goal at the beginning

When you hear that others sell hundreds of thousands or millions of dollars per session, or when you see various training institutions saying they can make a hundred thousand dollars per session in 3 or 7 days, you may also set a small goal for yourself at the beginning, such as to do 500 orders per session or earn tens of thousands of dollars per session before talking about other things.

When we first started live streaming, we all lacked experience, and there are not many mature operators with a high success rate in the market. The operators with real skills are either doing it on their own or have been locked up by large companies. Most of the operators who come out to find jobs are not very skilled. Therefore, they need to learn and grow on the job. This takes several months to hone, test, and grow. During this time, you spend too much and your boss sees no hope. You are spending money every day and have tried several methods, but there is no improvement. Once the boss sees no hope and loses confidence, he will quickly stop the loss and the live broadcast room will collapse. A team with fewer people has low costs and can last longer.

There are also some bosses who start live streaming without sufficient preparation and without any planning. They first invest 2,000 yuan in their small store and promote it casually. As a result, they only sell 300 yuan of products. Then they review the situation and make a hasty analysis. The next day, when the live streaming time is up, they start live streaming quickly. As a result, they still only sell 300 yuan of products. This cycle repeats over and over again for a long time. Not to mention the financial consumption, just the loss of team confidence, some employees resign from their positions or take leave. Everyone was confused about the future and didn't know when they would be able to succeed. Within three months, the team disbanded. . . .

Therefore, although Douyin live streaming is a trend, we cannot do it blindly but must proceed with a plan. If you have no experience, just take it slowly and don’t set your goals too high in the early stages. Place an order first, then place multiple orders, then break even, and finally make a profit and then copy. Such a model. . . .

Well, someone asked, then. . . Who can make money by live streaming?

Yes! A couple can do it, or two friends can work together, a couple, or best friends, one can be the anchor and the other can be the operator, and they can also work part-time in customer service and delivery. They can set up a room in their own house, simply decorate a background wall, buy two lights, put up a mobile phone and start working. The cost is almost zero, it just costs time, so it can last longer.

I have a case close to me. A friend of mine is a couple who do live streaming. They broadcast for two hours every day, selling large-size pants. At the beginning, they didn't know how to do it and had no source of goods. His wife is a fat woman, so they started by shooting videos. It was because of the visual impact of the fat woman that the video went viral one day, and then they went straight into live streaming. In addition to some of the knowledge points I told him before and his willingness to ask questions, they can now sell more than 100 orders a day. Don't underestimate this number of orders. The profit is high and the cost is low, which means they can earn more than 2,000 yuan a day.

Why can he succeed like this?

I think the main reason is that it is his own business. He must be more dedicated and attentive than the people he recruits. When the host is explaining the product, the desire to sell it, the sincerity, and the look in his eyes can actually be felt by the audience, so the conversion rate must be high. He doesn’t care about the online price, even if there are only 5 people online, as long as there is a button on the screen, he will stare at this person until the deal is made.

In fact, many live broadcast rooms collapse at the moment when dawn is approaching. They may succeed if they persist for another month, but during this period, they keep learning, growing, and trying, and it is very likely that they will get up after trying. Moreover, when it comes to live broadcasting, you either can’t do it at all, or once you do, you can make money very quickly. Maybe in two or three months, you will be richer than your previous boss. So, those of us who have a small team should not think that we have no advantages because we have a small team. Your team is small and the audience watching the broadcast doesn’t know about it, so what are you afraid of? As long as you are willing to work hard and learn, you may not fail to make money.

Although live streaming sales is a trend, the market is never short of trends, and there will always be a small number of people who succeed. Don’t blindly follow the trend. If you treat Douyin live streaming as your own career, accumulate experience bit by bit, and one day you will succeed! Come on!

This concludes the article on whether ordinary people can really make money through Douyin live streaming. For more relevant content on making money through Douyin live streaming, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!