How to promote and attract traffic to the mini program mall and how to promote WeChat mini program traffic?

WeChat currently has nearly 1 billion users, and with the development of official accounts and Moments, as well as the integration with mini programs, mini programs are becoming more and more popular, and their profitability is constantly increasing. So if merchants want to gain dividends, they need to attract traffic after launching mini programs. So how do you promote and attract traffic to the mini program mall and how do you promote the WeChat mini program traffic? Let’s follow Feng Chao from Dongguan to find out more!

How to promote and attract traffic to the mini program mall and how to promote WeChat mini program traffic?

1. Nearby mini-program traffic diversion

Any business with offline physical stores can display its mini program on the phones of all WeChat users within five kilometers of its store. Users can see it when they open WeChat and directly purchase services or navigate to the store through the mini program.

2. Keyword promotion and search advertising

Developers only need to go to the WeChat Mini Program backend, click "Promote", then select "Add Keywords", enter the search keywords you want to associate (up to 10), submit for review at one time, and then you can bind the approved keywords after 7 working days.

Of course, the name of the mini program is also very important. It is well known that you can search for the mini program by its name, so it is crucial to come up with a good name for the mini program. If you have no idea, you can give it a name that is consistent with the official account. If you have an idea, you have to carefully consider user preferences, current hot topics, and high-frequency keywords to name it.

3. Offline traffic diversion through QR code scanning

"Distributing" promotional codes offline is the main way for mini programs to acquire customers offline, which can be simply called ground promotion. The previous WeChat QR code promotion method is equally effective for mini program QR codes. This is a very effective means of acquiring the first batch of seed users, especially suitable for physical stores.

4. Drain traffic through friends sharing, group sharing and circle of friends

WeChat mini programs support direct sharing with friends or sharing to WeChat groups. Once we have made our own mini program, we can share it directly with friends or share it to WeChat groups, or ask friends to help forward it. Mini programs do not require followers like public accounts. Mini programs can be used as soon as they are opened , and users do not have any burden.

5. Association with Official Accounts

At present, mini programs can jump to official accounts and vice versa. Enterprises can directly promote mini programs through their existing WeChat official accounts. Whether it is related display, custom menu setting entrance, or embedding mini programs in articles when pushing pictures and texts, allowing customers to open and use them directly, these are all very effective promotion methods.

6. Social instant discounts, template messages, etc.

Social instant discounts are an important part of the e-commerce mini-programs that have emerged in the WeChat social ecosystem and can bring in a lot of traffic. Template messages are push notifications generated by WeChat Mini Programs to each user within WeChat, and have a wide range of application scenarios for any type of Mini Programs. Content apps can use it to prompt updates, e-commerce apps can use it to prompt promotions or unpaid payments, and tools apps can use it to prompt completion of daily goals. Every push makes users gradually become dependent on the mini program.