APP promotion: 7 ways to acquire seed users in the early stages of entrepreneurship!

When it comes to promotion, I guess the first step that many people think of is how to promote it and where to start? As for the experts, since they have more promotion experience, they are generally familiar with the process and have their own set of ideas. However, for those who are just starting out, it will probably be very difficult. Sometimes they don’t know where to start and will be confused.

When a new product is launched, the first step is often to acquire seed users . If the seed users are acquired well, the subsequent development will be very fast and the subsequent operation will be easier. For a product, the activity of seed users can best reflect the quality of the product. Therefore, seed users are more important for a new product. The author has promoted many products before, so based on some of the products he promoted, the author will write about how he promoted his early promotion seeds.

1. Friendly Links

It is said that friendly links can bring users? I guess many people don’t believe it. In the eyes of many newcomers, friendly links are a very simple job that requires no knowledge. Many people disdain to do such work. I have met many such people before. When I asked them to do the work of friendly links, they all despised it and felt that they were not valued. However, they didn’t know that exchanging links could also bring in hundreds of thousands of traffic.

What we were doing at that time was a WAP site, which mainly ran on feature phones and had very small pages. This was quite popular in the DreamNet era. Many SPs’ Wap services were just mobile websites, but they were charged. For example, you had to pay to download pictures and ringtones online. Ours was free, so it was called Free Wap. Since the free wap site has a small page, friendly links can divert traffic. The daily work mainly involves exchanging friendly links. A new site with no traffic at all can get 100,000 PV traffic in three months by exchanging friendly links. So don’t underestimate small things, as long as you do your best, you can still achieve results.

2. Forum posting

After I resigned from my previous company, I started to build my own website and became a personal webmaster. The first website I built was a bookstore. In order to increase website traffic, I mainly relied on posting on forums. In the past, forums were very popular. I once wrote a post that was forwarded hundreds of thousands of times and brought tens of thousands of traffic to my website.

I remember the title of the post at that time was: "Step-by-step guide to surfing the Internet with your mobile phone". This post was a tutorial post and was basically reposted on many mobile phone forums. In addition, many Taobao stores selling feature phones at the time also made tutorials, and there were also some mobile websites as tutorials. In this post, I put my website as a case and later many users set up the Internet tutorial according to the tutorial, and then my book site would appear when they opened it. So as this post continued to spread, my website traffic became larger and larger. I remember that I later posted a post called: Top Ten Mobile Bookstores, which was also reposted by many people.

The reason why these posts received so many reposts was mainly because 70% of novice users at the time did not know how to use mobile phones to access the Internet. In this context, the tutorials became popular as soon as they were posted. Many reposts are proactively forwarded by users, and many Taobao stores that sell feature phones use them as tutorials to teach their users how to set up their phones to access the Internet. Again, many people read books online and don't know which websites are available, so the bookstore list is also a very good demand for users. The main reason why such posts become popular is that they meet the needs of novice users.

Of course, I later used the forum posting channel to promote mobile apps. I posted our app on various Android mobile phone forums. The posts on the Weiphone forum brought us 2,000 activated users a day. So when promoting any product, if you want to avoid spending money and want to get the first batch of seed users, you still have to do this hard work.

3. App Store Submission

App store submission is a way to promote apps, and generally all newly launched apps will take this route. For example, when our product was first launched, we used this channel. I classified all the domestic channels and submitted them one by one. In total, I submitted more than 200 channels without spending a penny. I built channels every day and in return, I attracted 100,000 users. Later, I wrote an article about this and told many people in the same industry. Many people also came to ask for advice. However, the feedback they gave me was that it was difficult to build channels and there were no results. Many people basically did not do well. But later, there was a "stupid" person who told me that he had really found more than 180 channels according to your method, and there were still more than 20 channels to be found. I told him that it was enough for him to find 180 channels and he should not look for more. But I was very surprised about this person. The reason I was surprised was that he actually did something that so many people said had no effect and no quantity. I later asked him if it worked, and he said it did.

There are also two other girls I know who actually used all of the dozen or so methods I wrote for app promotion, and they brought about some results, and they thanked me specially. However, among the hundreds of people I met who asked me for help, there were very few such people, only a handful. Because I found that, in fact, everyone knows that for many things, only 1% of people can do it, so only 1% of people can succeed. Just like I told everyone that WeChat public accounts can make money, many people have done it, but there are very few people who can persist in posting an article on time every day for 365 days a year. Once such a person persists, he will succeed. Therefore, the simpler the task is, the more carefully and persistently you should do it.

4.QQ personal group messaging and QQ group group messaging

QQ group messaging is a method of promoting WeChat public accounts. I package the information into a compressed file and put it in the WeChat public account background. Others can get the information by just following the WeChat public account and replying with a specific number. The reason why it is so troublesome is mainly to attract fans. I made a very simple picture of the following steps and sent it to a QQ group. In just a few minutes, I attracted hundreds of fans. Why was this so? Mainly because the picture I sent was simple, direct and convenient, and everyone could see it at a glance. Those who have needs will naturally pay attention, and it is very convenient when they pay attention. QQ group promotion seems simple, but there are also many skills. After all, there are only so many QQ groups in a specific industry. If we want to improve the effect, we must understand what these people need most and how to make them get these things easily and conveniently when they see them. Instead, just throw a link into the group and say something like our certain app is online, please help me download it, I beg you.

When we do things, we must think clearly about whether others really need our information, whether they can get it quickly when they need it, whether they can help us spread the information after getting it, and why they would help us spread the information. These are all things you need to think about clearly before sending QQ group messages. QQ group messages are a very simple job that even primary school students can do. However, the real success or failure lies in the details. If the details are paid attention to, you can still get the effect.

5. Weibo comments and private messages

Once at an exchange meeting, I asked a big account with more than 400,000 followers how she attracted the first batch of users. She shared some experience and told me how she did it. It means sending private messages and comments to fans of similar big accounts every day. This job is really hard. So far, I have met many people doing Weibo marketing like this. They send me messages every day, but what I didn’t expect was that it actually worked. The author of that big account told us that this is how her first batch of fans came from.
It can be seen that it was indeed not easy for the first batch of seed users to come. But it is precisely because of this hard work and persistence that he will gain 400,000 or even millions in the future.

6. WeChat address book group message

80% of the people in my WeChat address book may have followed my account. The reason is that I once did a group message. I put the QR code of following in the form of a picture, and added a text description, and sent it to all friends in the form of a picture, and then replied to each friend who replied. I hope that after they see the reply to the advertisement I sent, they can get a real person's reply, and even chat. This is the stickiness of friends. It is not that some people basically don’t reply after sending an advertisement, or they just send it casually. Good people are the most precious resources. Every time you send an advertisement, it is a loss of friend stickiness, so you must cherish this resource and become real friends with every friend. Although this is not really possible, you must try your best to do it. Only those who trust you will always accept your advertisements.

The result of doing this to a certain extent is that friends in my circle of friends will basically forward the content of the WeChat public account and help me spread it for the second time. This is the real effect. So, WeChat address book friends may seem simple, but they can still be valuable if done well.

7. EDM group messaging

Of course, among the WeChat public accounts with nearly 100,000 followers, some of the seed users come from EDM group messages. At that time, more than 1,800 EDMs were sent, attracting 500 fans, and the conversion rate was close to 30%. However, this sending data did not exclude the data of failed sends and invalid emails. If these data were excluded, the conversion rate could reach 50%. EDM mass sending is a very old method, but to this day many companies still rely on it to attract seed users. For example, in an interview, the CEO of Zhihu once said that the first batch of users came from email mass sending. So, although EDM sending is outdated, as long as you do it well, you can still attract your first batch of seed users.

So, even though there are many apps and self-media with hundreds of millions of users nowadays, their early users were all obtained through hard work and hardship. They were not obtained by spending money, but by hard work. However, it is this hard work that will bring about brilliant success in the future. Of course, there are many other hard work methods that can also obtain the first batch of seed users. As long as you are sincere and dedicated, you will definitely succeed. This is the sentence I believe in most whenever I encounter difficulties. Dedicated to all readers, I hope everyone can succeed.

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