Don’t know how to write a Mother’s Day copy? Share 9 classic cases of brands leveraging momentum!

Mother's Day is a holiday to thank mothers. No matter where in the world, mothers hold an irreplaceable position in people's hearts. Every Mother's Day, everyone will carefully select a gift and blessing to express their feelings to their mother in different ways.

Therefore, this day has also become a day for brands to work hard on marketing . It is not only for promoting sales, but also a great opportunity to establish an excellent brand image in the minds of consumers.

Brands that provide maternal and child products and services are most relevant on this day. Just writing a few words or showing off their products can achieve their goal. If you want to make your presence felt, you can learn from Aidi Palace. Last year, the subway station and chartered subway car advertisements placed by Aidi Palace in Shenzhen Metro became a classic with their warm yellow color and touching copy. When it comes to Mother's Day marketing cases, many people always think of the yellow billboard.

@Aidi Palace

Before I met you,

Mom is still the child that is pampered in her palm.

The copywriting of e-commerce companies never disappoints. It is full of warmth and teasing, making people reminisce about the past years spent with their mothers and smile knowingly. Taking JD.com ’s “In the Eyes of Mother” series of copywriting as an example, everyone can deeply feel the profound truth that all mothers in the world are the same. You get sick because you don’t eat vegetables, you will become nearsighted if you play with your mobile phone, and you don’t fold the quilt? Isn’t that a pigsty? Hahahaha.

@JD.com

In my mother's eyes,

You get sick because you are a picky eater and won't eat your vegetables.

The style of energy drinks is relatively tough. Elders usually like their children to have a stable job and live a stable life. Children often prefer to explore unknown areas, pursue their dreams and embark on another path to success. But please don't worry, mom.

@Red Bull Official Weibo

I'm sorry, mom.

You may not live the life you want, but you are still a role model in the eyes of others.

What to do if there are no particularly obvious product features? The safest thing to do is to offer a simple blessing. For example, Yibaobao released an origami tutorial. The carnations folded by hand always contain more thoughts. Fresh carnations can also be dried naturally to become a permanent gift that can be placed in a Yilibao bottle.

@Yibao

Happy Mother's Day, Mom.

The creativity of car brands generally revolves around taking mom for a ride, taking mom to play, and taking mom to see the world. This trick always works. After all, when you were a child, it was your mother who took you to see all kinds of scenery. Now that you grow up, drive your mother to see a wider world.

@FAW Mazda

Mom's world shouldn't be so small that it only has you. The best way to pay tribute to maternal love is to take her to see the world as big as it is!

The creative scope of communication products is relatively broad. Those who are more stable would suggest that those who cannot return home should call their mothers. Those who are more playful will tease users. For example, Meizu criticized the phenomenon of Mother's Day greetings being flooded on WeChat Moments . It’s okay for you to send your blessings, but remember that your circle of friends must be visible to your mother.

@Meizu Technology

Your circle of friends, mom looks at your circle of friends.

Remember to make your circle of friends visible to your mother.

Financial brands are wealthier. The payment platform will suggest that you pay for your mother's gifts and a big meal, while the bank will simply say, "Get your mother a card and spend as much as she wants." Of course, on the basis of this meaning, we need to add some sensational copywriting, such as this series of copywriting by Alipay , Mother's Day is not just today. Well, pamper your mother more often.

@Alipay

Treat her to a big meal and often go home for dinner.

Mother's Day isn't just today.

Home appliance companies are also very happy during such a festival. In most cases, mother is the iconic synonym for home. That gentle and beautiful figure will smile happily in front of the TV, will gently open the refrigerator, will move among various appliances in the kitchen, and prepare a family dinner... just like the copywriting of Robam Electric Appliances.

@Boss Electric

My mother is a space magician

The advertisements of luxury brands are more straightforward: Love your mom? Buy one for her! I promise your mom will love me, hahaha!

@Louis Vuitton

This love is unique.

The author of this article is @管慕飞Cheetah Global Think Tank. It is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games