How can entrepreneurs write stories like the great Annie “Annie of the 1%”?

Yu Jiawen left, and Annie came, creating a phenomenal Weibo post that was retweeted almost 300,000 times in just a few hours. Anne's project "Kuaikan Comics" also quickly topped the AppStore charts.

I believe that many entrepreneurs will feel deeply envious when they see this Weibo. Don’t be envious. Now pick up a pen and I will teach you how to write a Weibo like this.

Basic routine

As expected of a comics drawing girl (team), their script writing ability is quite strong. There are probably two routines for such stories, and you can choose the one that suits you: the simple routine and the expert routine.

• Simple routine : The core of this routine is that the reader resonates with the protagonist. The story of Anne follows such a routine, starting from an ordinary story and ending in greatness. The main difference of this routine is that it aims to exaggerate the "ordinary suffering", that is, the protagonist's suffering is what ordinary people will accept, bear, and be afraid of, and the protagonist overcomes these sufferings on your behalf.
• The routine of the genius : The core of this routine is the reader's continued admiration for the protagonist. Yu Jiawen's story is such a story. The difference of this routine is that it emphasizes "extraordinary achievements", such as top schools, international awards, background in large companies, and grades that do not match age. But be aware that if some people only focus on exaggerating these things, it will become bragging, which others will not like. Please note that resonance, sympathy, and relief are all indispensable. In this kind of story, the enemy can be directly set as a colleague or classmate. Incomprehension, sarcasm, etc. are all great plots.

The main storyline of these two routines is the same, but there are differences in details. The main storyline is very simple and you must grasp it:

This is a story about a childhood dream that is realized after many hardships. In fact, all hot-blooded comics are like this.

The following elements are very important here, so pay attention to shaping them.

• Enemies : On this road, there must be enemies. It is important to create enemies (in Anne's story, it is the investors who only care about money and don't understand dreams)
• Supporting character : A supporting character who is inspired and identifies with the protagonist. This is very important. Many people miss this part because it resonates with many readers. Readers will put themselves in the shoes of the supporting character instead of the protagonist. In Annie's story, he is the employee who is unwilling to leave even when she is at her lowest point. Note that the supporting character must embody his faint sense of kindness, and "kindness" is his core element.
• Choice : The protagonist must face a dilemma. Note that it is a dilemma, so it is not a choice between defeating the enemy or retreating, but a choice between two very important things, such as family and career in the text. Please note that at this time the protagonist's choice must be to take his family into consideration while sticking to his dream. If a family-related plot is designed, in our culture, it must be designed to take his family into consideration, and the dream will be temporarily blocked. If you choose this kind of tragic abandonment plot, the role of family members can be replaced by close friends or pets, and at this time you can design a heart-wrenching breakup plot.
• Strength : Please note that in the Chinese environment, no one will choose to like a purely weak person, and there must be a part in the plot that reflects their admirable strength. For example, the part about Anne's story about the best-selling picture book and supporting her family at the age of 20.
• Hardship : It is necessary to show that the protagonist has experienced pain and hardship that ordinary people cannot experience. This is the sympathy part.

The basic elements are the above four, and the expansion is:

A person with a dream (resonance), possessing great energy (worship), faced difficult choices, experienced appalling pain (sympathy), inspired kind partners (gratification), defeated powerful enemies (worship and reinforcement), and continued the story of his dream. (Future Imagination)

So, extract it, resonate, admire, sympathize, feel comforted, strengthen the admiration, and imagine the future. These are the elements of this kind of story. Many people only pay attention to sympathy and admiration, so the story is not very readable and not appealing. It is actually indispensable to pay attention to these elements.

Advanced Guide

Of course, many students can think of the above parts. I abstracted them and wrote them into key points to help everyone with writing. Here are some advanced techniques that I hope will be helpful to those who are looking for better stories:

• Character Arc: In Anne's story, the story begins with "Dream - Frustration", and the core of the frustration is her mother's heart disease. At the end of "Dream - Persistence", the process of frustration and persistence is a coherent plot. The transformation of the core character at the beginning and the end of the story is called the character arc. This arc is the core link that illuminates the entire story. So before you start writing, you have to figure out what this arc is, and then start writing. This is crucial, and it is almost the core of the difference between a good story and an ordinary bloody story.
• Symbols used in the plot: heart disease, instant noodles, investor’s beard (this is a picture), buying a house. It is the "symbol" used in Anne's story. Heart disease is the most terrible disease, instant noodles are an important symbol of suffering, buying a house is the core of the "reality-dream" choice for young people, and growing a beard (ageing) is a symbol of disrespect for the elderly. When designing the plot, use symbolic elements to make it easy for readers to get your story and immerse themselves in it. Therefore, for this kind of short story, it is better to use very symbolic elements as the plot rather than using a very personalized story.
• Core packaging: I think the core of entrepreneurial stories is dreams, but if we only talk about dreams, it would be too bad. Anne’s story has a very good packaging, which is "1%". The concept of 1% is the core element throughout the story and is what distinguishes this story from other dream stories, so core packaging similar to advertising is important. The focus is similar to the previous one, which is to symbolize "dreams". The audience is greatly influenced by symbols, and everyone can create a logical and memorable symbol for themselves. This symbol appears many times in the text and is an element that helps your story stick with people.