Community operation: What kind of community is considered a good community?

If you want to know what kind of community is reliable, you must know what the criteria for a good community are. When you clearly know what standards a good community has, you will be able to independently judge how to choose a community in the future to avoid being cheated...

What are the criteria for a good community?

What kind of community is considered a good community?

I think that the vast majority of people in the community must have racked their brains countless times over this issue, and everyone has their own standard in their hearts.

But what I want to say today is that the standards you know are just superficial. Let me tell you what are truly good community standards.

1. Clear goals

First of all, the community you join will tell you clearly what the goal of this community is? What can you gain by joining this community? What is his future development direction?

Take a community I joined as an example: a very popular community recently, divided into big coffee clubs and city webmasters. If you join the big coffee club, you can get 52 practical courses a year, and at the same time connect with local network resources. Using the course content in your own physical store can at least increase your sales by more than ten times...

The term of the webmaster is lifelong, and they will take you to the ground for practical operation. In the future, every webmaster will be a super group owner and community operation officer, and an expert in every field, serving enterprises and companies in the later stage. Every webmaster will have various precise paid groups in hand, and will be a channel agent or shareholder of major enterprises...

2. Set up thresholds

A good community must have a certain threshold to prevent many people from posting advertisements without paying attention to it. However, even if a threshold is set, many people find that although everyone stops posting advertisements, their enthusiasm is not high, and they even stop speaking...

So it depends on whether the threshold and the value it provides you exceed your expectations. For example, the value provided by the big names in my community completely exceeds the price. At the same time, after joining, everyone has the same goals and there are many common topics to discuss...

3. Active and sticky

Activity and interaction should be what most communities dream of, but many so-called active communities are often flooded with idle chats and spam messages...

A real community has no advertising information. Everyone has common topics to talk about in the group, with a unified goal. In addition, fellow villagers in the local group make everyone feel more intimate. Everyone is busy connecting resources, exchanging and discussing some topics, so it is naturally active and sticky...

4. Make money

If a community can truly help everyone make money, it can meet your material needs. Only with basic guarantees can you talk about dreams and plans together.

Many communities only meet the material needs of the group owner. The group owner makes money alone. This monetization model is not sustainable. He may only meet your spiritual needs, but your material needs are not guaranteed. Isn’t that nonsense?

5. Soul Figure

Only with an absolute soul figure can there be strong cohesion, attract more people with the same frequency, cultivate a core team, and lead everyone to achieve a common goal.

6.Corporate management and operation

Only with a core team can we have a clear division of labor and realize a self-organized and self-operated automated management system, so that everyone who joins in will strictly follow this management system to operate on their own. It feels like joining a company and having a sense of belonging...

7. Automated fission

Every member who joins can obtain certain benefits, satisfying basic material needs and spiritual needs, exceeding expected value. Everyone is willing to promote automatic fission for the community, and this community can last long and be endless...

8. Organize offline activities

Implementation is a necessary condition for every community. No matter how deep the feelings are and how much communication there is online, it is not as effective as a few minutes of face-to-face communication offline. Online communication is real, and everyone can be closer and trust each other more, which can also promote project cooperation.

If a community has the above 7 points, then offline activities will naturally arise. The person in charge of each province will organize offline meetings and exchanges in the same city, so that cities can cooperate with each other. Although they seem scattered, they are actually closely connected...

The above 8 points are the standards for a good community. The higher the proportion of the above 8 points in a community, the more worth joining the community is. If all 8 points are met, don't hesitate to join.

In the future, all communities will be based around these eight standards to realize a truly new community business model. Traditional community thinking is no longer tenable, and the single model of providing training, collecting membership fees, and selling products under the banner of a community will become increasingly difficult to follow.

The most basic condition for a new business model of a community is to have a positive heart. It is not to satisfy the personal needs of the community owner, but to satisfy the basic needs of the group members first, so that it can become a true heart business...