Top 10 channels for APP operation and promotion!

1. WeChat Moments Ads Information Flow Ads

At present, the number of WeChat users has exceeded 1 billion, and almost all the traffic in the market is on WeChat. In September 2018, Huo Ke Technology added the WeChat Moments advertising service system, which has served hundreds of large, medium and small enterprises. As the most popular, rational, suitable, effective and popular advertising channel, it appears in the Moments in a forced implanted manner. There are many push methods including brand promotion, store traffic, product sales, public account traffic, coupon distribution, APP promotion, etc. With low cost, accurate delivery and high efficiency, it is the best choice for online advertising.

WeChat Moments ads are native ads based on the WeChat public account ecosystem, displayed in Moments in a form similar to friends’ original content. Users can interact through likes, comments, etc., and rely on social relationship chains to spread information, bringing a bonus effect to brand promotion, and are charged according to the number of exposures.

With the help of LBS technology, local promotions in Moments can accurately target people within 3-5 kilometers. Whether you are opening a new store, promoting a new product, or conducting membership marketing, local advertising in Moments can effectively reach customers and increase store visits. Merchants can use store names and cities to enhance local users’ awareness of their brands.

To create a perfect brand story, content alone is far from enough. Native promotion page ads can better help brands improve user viewing experience in terms of form and technology. The native promotion page ad consists of two parts: the outer display of WeChat Moments and the inner native promotion page. Clicking it will directly open the native promotion page, and the experience process is natural.

2. Bulk SMS Marketing

Bulk SMS marketing is the fastest way to promote your products. If you have accurate customer information resources, it is a good marketing method. SMS messages are sent randomly, and are sent in real time through virtual mobile phone number channels such as 106, 125, and 0558. The success rate is 96%-99%, achieving a forced reading mode. The marketing effect is 300% higher than that of ordinary individuals sending SMS messages.

3. Search Engines

Today, the most popular method for corporate promotion is this short, flat and fast method. How to find the target website as quickly and accurately as possible is the reason why the usage of search engines is increasing. At present, search engine promotion can still be divided into two types, one is SEM (search engine bidding advertising) and the other is SEO (search engine optimization). For companies in the early stages of building a website, when there is no keyword ranking, SEM can solve this problem, but while it is effective quickly, the cost of SEM is also high. On the contrary, SEO takes a long time to show results, but it costs less and has long-lasting results. Of course, for companies with a certain amount of capital, it is recommended to take a two-pronged approach, with SEO and SEM working together for promotion. For companies with limited funds, it is recommended to incorporate SEO elements into the website in the early stages of construction, streamline the code, try not to exceed four levels of URL addresses, make a good site map, set keywords, SEO will inevitably become an increasingly important part of marketing.

4. Public account soft article promotion

Everyone should be familiar with this method, which is to write some good articles through the official account and indirectly recommend your own products or services in the articles. It can also have a promotion effect, and it can also lock in and attract fans. For example, the article you are reading now may give you some impression of Internet promotion. If you want to do promotion in the future, you may contact us. Soft articles can be forwarded to WeChat friends, WeChat groups, WeChat Moments, QQ friends, QQ groups, QQ space, Weibo, Toutiao, Zhihu, Baidu Tieba and other channels. As long as the quality of your copy is good enough, you can find some large publishing platforms, portals, forums, etc. to publish them. If you persist, the effect will definitely be very good.

5. Weibo promotion

To promote Weibo, you can either create your own Weibo account to promote it, or you can find a big Weibo account related to the content topic to repost it (you can pay if necessary). Create topics based on the products or activities being promoted. The content should be accompanied by relevant beautiful pictures. You can appropriately change different accounts to forward, @post comments, follow each other, etc.

6. Promotion of We-media Platforms

In this era where everyone is a self-media, the effect of traffic diversion and promotion on self-media platforms is still quite good. However, the most important thing is to be able to continuously output quality content, be good at capturing hot news events, write relevant commentary articles that cater to users' reading tastes, etc. At the same time, some self-media platforms can also leave promotional links. Self-media platforms such as: Tik Tok, Kuaishou, official accounts, media, Toutiao, Weibo, Baijiahao, newspapers, etc.

7. Baidu’s products

Baidu's own products such as Baidu Knows, Baidu Experience, Baidu Wenku, Baidu Baike, Baidu Reputation, Baidu Tieba, etc., these products have high weight and are ranked relatively high, although it is difficult to do it for free now. It is recommended to choose one or two products for paid promotion, such as Baidu Knows’ knowledge marketing and Baidu Wenku’s paid promotion. Baidu's products have high weight and good ranking, which can play a good role in brand promotion. Baidu Wenku’s paid promotion can also add URLs, which is of great help to the website’s own weight and keyword ranking.

8. APP Application

It can be said that the world is dominated by mobile terminals now. APP is the most common mobile system software. With APP, of course you have to combine other methods of promotion. Once a user downloads your APP, as long as your service, quality, and product aspects can meet user needs, then it will "attach" to the user's mobile phone for a long time, and you don't have to worry about being buried through APP promotion.

9. Video Promotion

Nowadays, the means of using videos for promotion on the Internet can be roughly divided into three categories:

1. Self-media model

This model has emerged a long time ago, such as the early Jiaoshou series of videos and Ao Changzhang series of videos. At that time, they were not called self-media. At most, they were podcasts, which were considered the prototype of video self-media. With the rise of Luoji Siwei, a large wave of online video self-media has been set off.

This video self-media model has a notable feature: content is king. You must have your own unique content and must be recognized by netizens.

Precisely because of the characteristic that content is king, this model also has significant advantages and disadvantages.

Advantages: The content is novel and unique, which can attract relatively accurate groups of people and naturally complete the fan screening, laying a good foreshadowing for future traffic conversion.

Disadvantages: To create good content, you need good subject matter, which will take up a lot of manpower and material resources and require a lot of initial investment.

Scope of application: Suitable for team operations.

2. Hot Event Mode

This model is very common. It uses popular news, movies, and TV series to make videos and gain huge traffic in a very short period of time. It has to be said that this is a video promotion model that quickly gains huge traffic.

You can use this kind of popular movie as a long-tail keyword, and the effect received is quite good.

The characteristics of this model are: timeliness. It only has a huge effect at a specific time, and the traffic comes quickly and goes quickly.

The popular event model also has certain advantages and disadvantages.

Advantages: simple and fast, low threshold. Find the popular keywords on Baidu Hot List, and quickly make a related video using a few pictures, thus completing the promotion in a very short time.

Disadvantages: The traffic is not long-lasting and may only be valid for a few days; the traffic is not accurate and there are drawbacks in later conversions.

Scope of application: Suitable for personal batch operations.

3. Video external link mode

This model evolved from video external links. Friends who make websites are more familiar with video external links. Regardless of whether video external links have an effect on the website's weight, we can use this model to promote our products online. This model does not have an immediate effect on the website, but because the video network it operates has a high weight, it can help your keywords get ranked in a very short time. The characteristic of this mode is: simple violence.

The video external link model also has advantages and disadvantages:

Advantages: Easy to operate. You just need to upload the video and don’t worry about the content of the video, because our promotional content is in the title.

Disadvantages: Large quantity required. A lot of continuous operations are required because the pass rate of this type of video is low and the probability of being deleted is high.

Scope of application: Suitable for individuals using software for batch operations.

PS: This model is not limited to website promotion, it can also be used to promote QQ, WeChat, etc.

2. Video Promotion Conversion Method

Video promotion methods basically include the above methods. I believe that after obtaining a large amount of traffic, everyone will start to think about how to convert the traffic. Now let's analyze the specific conversion methods.

1. Direct conversion

Direct conversion means adding our promotional information directly into the video so that netizens can see it clearly, thus achieving the goal of precise and violent conversion. This conversion method is suitable for the self-media model.

2. Indirect conversion

Indirect conversion means that we do not openly display our promotional information, but secretly insert promotional information that is unrelated to the video into the video. This conversion method is common in hot event mode and video external link mode.

There are various modes of video promotion: such as Douyin video, Kuaishou video, Weishi, Baidu video, short video, major video channels (Tencent, iQiyi, Youku, Tudou, etc.).

10. Website promotion

Website promotion is a new type of marketing method based on the Internet, which uses the interactivity of platforms and online media to assist in achieving marketing goals. The most common promotion method at present is to buy advertisements from major website promotion service providers. Free website promotion includes: SEO optimization of website content or structure to improve the website's ranking in search engines, posting information on forums, Weibo, blogs, WeChat, QQ space and other platforms, posting website external links on other popular platforms, etc.

Author: Dai Honghua

Source: Online advertising promotion platform