2016 China APP Category Ranking

In 2016, competition in the mobile Internet arena seemed to have been settled. Large-scale fierce competition ended, and various fields such as online car-hailing and food delivery were dominated by one or a few companies. But, maybe that’s not the case.

Thousands of solutions can be combined with traditional industries

The reason why the Internet can revolutionize the development of all walks of life is that Internet technology brings so many possibilities to information dissemination, industry efficiency optimization, etc. There is no paradigm for development, and the mobile market will continue to grow bigger and bigger.

Looking at the mobile application rankings in various fields, the mobile Internet scenarios that were infinitely imagined a few years ago seem to have been successfully implemented, but this may not be the case. On the one hand, systems that attempt to monopolize and closed systems are all or will go downhill until they perish. This is a law and fact that history has long told us. On the other hand, entrepreneurs are entering small markets and small demand groups, and vertical mobile applications are constantly emerging. This is not entirely forced, but also natural. With an open structure, any small angle can become a big entrance in the future.

China may not be welcoming a new round of consumption upgrades at the moment, but rather users are expecting someone to change the inherent inequality, which is driving entrepreneurs to upgrade their understanding of consumer needs.

Vipshop, Mogujie, and Kaola are aggressively pursuing overseas shopping, either focusing on female consumption or cross-border e-commerce , bringing high-quality goods to consumers; the online live broadcast market is developing rapidly, with various live broadcast platforms appearing one after another; the development of two-dimensional media is also worth mentioning, and animation apps are seeking to cover the largest range of young users. The To B market has started to take off, and the development of mobile office and enterprise social services is expected to flourish.

It is also worth noting that mobile Internet continues to penetrate into traditional industries. The competition among shared bicycles is about to begin, smart parking has unlimited potential, and time-sharing car rental is on the rise. Community e-commerce and community service mobile applications will surely truly enter people's lives, and the Internet home furnishing and decoration industry is already surging. Commercial banks are vigorously promoting the Internet-based financial services, and Internet thinking is gradually turning into specific products. The unknown is much more than the known.

The second half will appear to be more rational, but this rationality will be turned into burning rationality by upgraded cognition.

The mobile Internet companies have moved from the rapidly expanding Party A market to the Party B market that focuses more on users' personalized long-tail needs.

A mature and stable APP needs to continuously optimize the product experience and respond to the upgrade of user needs with its own upgrades. Online video, music, and sports and health applications need to add social interaction elements to create new user value. Platforms such as information distribution and live streaming need to be integrated with e-commerce to provide content platforms with stronger monetization capabilities. Channels , content, and e-commerce platforms need to be integrated. If the big and comprehensive business has the correct and simple core concept, it will still be a bull market.

Customer first is always the only constant factor for success. The development of mobile applications will continue to be like a magnificent picture. User demands will never cease, and the battle for supremacy among mobile application players will also continue.

The ups and downs of the capital market will also bring unlimited possibilities for the development of enterprises. In the midst of the boom, what enterprises need to think deeply about is how to provide users with better services and bring sustainable value to society. The tree wants to be still but the wind does not stop. The era of money looking for people or money and people connecting passionately is not stopping, but continuing in a deeper way. The money is there, but the people are gone, which means that it is the eve of the next wave of heroes with greater sense of purpose to emerge.

An enterprise is like a person. The way to development lies in repaying users with sincerity and fulfilling social responsibilities with a pure heart.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @文霏 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!