[Case Study] SEO tips for startup companies! Complete brand keyword search optimization within 30 days!
![[Case Study] SEO tips for startup companies! Complete brand keyword search optimization within 30 days!](/upload/images/67cc3f85ebe67.webp)
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In the era of mobile Internet , everyone is talking about the promotion of the application market , but the search engine optimization, which is a profitable business, has gradually disappeared from the sight of promotion operators . You may find the optimization of commercial keywords a thankless task, but the keywords of your company’s brand represent the brand image of your products and can be optimized in advance before the product cold start. In order to improve the conversion rate of marketing promotion of entrepreneurial apps, this issue of the research society discusses "How to occupy the first screen of brand keyword search results within 30 days". Let’s do a small survey first. When you are interviewing a company and search for their company on Baidu, what would you feel if you found that the first screen does not contain only the company’s information? －－－－No feeling or feeling very low? (Tiantianfanchi.com, various contents appear on the first screen) (Ele.me, occupying the first screen of search results ) The purpose of optimizing the company's brand keywords is different from the traffic introduction of search engine SEO . It can occupy the first screen of search results for the company's brand keywords. It is an endorsement that indirectly shows the company's strength. Good brand keyword optimization can also promote your promotion conversion and recruit more suitable talents. If a startup Internet company operates smoothly for more than a year, under normal circumstances, the brand keywords will naturally occupy the first screen of the company's brand keyword search results. As a startup company with high demands on branding, we need to be able to manually intervene in search results, because if brand keywords are left to their own devices, they may even produce content that satirizes us. Before optimizing brand keywords, what we need to do is to understand how competitors or similar companies occupy brand keywords. Taking the search results of the keyword "Yangmatou" as an example, the first screen is all information related to Yangmatou, from top to bottom: the official website, encyclopedia entries, Baidu Wenku, Baidu Tieba, NetEase Technology, Tencent, Tianya Forum, Toujie.com, Sohu Technology, and related news information. (Search results for Yangmatou) After observing the keyword search results of several companies in the same industry in the same way, you can find that the snapshot displayed on the first screen of the search engine is basically the information of the following sites with high search weights. Type: Product Company website: Home page Media sites: Sohu, NetEase, Tencent, Sina, 36kr, Xinhuanet, Investment Community, Huxiu, Titanium Media, First Financial Baidu products: Know, Baike, Wenku, Tieba, Experience, Baijia, Travel, Photo Community/ Social : Douban, Tianya, Mop, Zhihu, Weibo, Zhihu Others: Lagou, 58.com, Dianping, 51job… Therefore, if you want to quickly occupy the first screen of search results for your company's brand keywords, select 10 from these dozens of sites to implement the implantation of brand keywords. It is recommended to start with free sites, that is, UGC sites. Next, based on the practical SEO experience at Xuecheng Financial and a certain book company, let’s talk about how to occupy the first screen of brand keyword search results within 30 days. (Xuecheng Financial Brand Keyword Optimization) 1. Baidu products Baidu's own products have relatively high weights. Encyclopedia, Zhidao, Experience, Tieba, Wenku, and Travel are all UGC community products. Submitting brand keyword-related implantation information is free of charge. 1) Baidu Knows: When optimizing brand keywords on Baidu Knows, basically asking about the company’s situation and inquiring about the founder’s background are normal questions and answers, and are fairly easy to pass. (Baidu Knows of Xuecheng Financial) 2) Baidu Tieba: Enter the company brand keywords in the Baidu box to search for Tieba. If such a bar does not exist, you can create one for free. If it does exist, continue to sign in and post in this bar. Once you reach the level of bar owner admission, you can apply for the management rights of this bar. If you want to have a high-end Tieba card like Xuecheng Jinfu in a short period of time, in addition to posting every day, you also have to buy some Tieba attention on Taobao, so that it can be included in the Baidu frame. (Xuecheng Baidu Post Bar frame card) 3) Baidu Wenku, a new Baidu account can first upload normal documents to practice its level, and then upload some company and product introduction PPTs. When uploading, just name the document with the company keywords. The review is stricter now, so if the upload fails once, try uploading twice. (Little Red Book uploaded on Wenku in 2013) 4) Baidu Experience is an effective supplement to Baidu Zhidao Fan Q&A. Baidu Experience has a high weight, and more importantly, its review is not strict. When I was doing keyword marketing for a book, I did a lot based on my experience. Later, I will write a separate chapter to explain how to use experience for marketing. Xiaoche081 is my own Baidu account. (Keyword implantation of Baidu Experience) 5) Baidu Encyclopedia entries are the first choice for branding. In 2013, "Xiaoche081", as a fourth-level encyclopedia account, could not only create entries at will, but also embed advertisements in entries with commercial value and search index. The most amazing one was to embed a certain book app into Hong Kong Shopping, with a search index of over 2000 every day. As the number of entries increases, it becomes increasingly difficult to review the encyclopedia entries for company brand keywords. We can only find high-level account suppliers on Taobao and add better reference links. (Ad placement in the entry Hong Kong Shopping) 2. Community: Since the community is a content-based communication between people, and users spontaneously produce a large amount of high-quality content every day, search engine crawlers are more friendly to such sites and the search weight is relatively high. 1) Douban Station is a bit like a blog. For the purpose of brand keyword optimization, you only need to apply to open a free version of the station. Just like operating a forum, you can add content to it every day and it will appear on the first screen of brand keyword search results within 30 days. (Douban Station) 2) Zhihu is similar to Zhidao, and is a knowledge question-and-answer community. It can embed advertisements in the form of self-questioning and other-answering. It is completely free and is quickly indexed. If your answer is not included, you can try asking your friends to like your answer. (Zhihu) 3) Although Tianya is an old community website, a skinny camel is still bigger than a horse. You can post in the popular sections of Tianya, which still has some weight. 3. Media sites: Today’s media has been commercialized to the point where anyone with money can be on it. Unpopular channels and breaking news are very cheap, and 500 yuan can be used to publish on several sites. When choosing a site, since you want to optimize your company’s brand keywords, you must choose a media site that is indexed by Baidu. Sohu, NetEase, Tencent, Sina, 36Kr, Xinhuanet, Investment Circle, Huxiu, Titanium Media, and First Financial News are all included. There are two types of inclusion. One is Baidu News inclusion. This type of inclusion will disappear from the homepage after about 5 days. The other is the normal Baidu snapshot collection, which basically stays there unless replaced by other site snapshots with higher weights. Because we are doing brand keyword optimization, we can temporarily choose the first type of collection, but the best choice is to choose a snapshot type of collection media site. (Included in Baidu News) (News snapshot category included) When brand keywords are not promoted by competition, Baidu search results show 10 snapshots of information. The above methods can basically help you occupy the first page of brand keyword search results very quickly. I don’t know if you are like me. When searching for brand keywords, I see recruitment and local life service sites, but I don’t think they are very impressive. So I will make them into alternative options here and not introduce the methods. Member case sharing 1: @李珍珍 1. Various encyclopedias and entry editing. 2. Baidu Tieba. It is recommended to create your own bar. Alternatively, you can go to various large-scale water army Tieba and post as a passerby fan, and find small accounts to push the posts. 3. Baidu knows, passers-by fans can post it. 4. Publish on forums, blogs, Weibo, and other announcement accounts. 5. Let me recommend Sina Weibo to everyone. If you post a Weibo with a hot topic and publish it at around 8 or 9 at night, it will be read by hundreds of thousands of people. I have tested it myself. 6. Interactive comments on popular Weibo can also increase influence. Case Study 2: @朱子恒 1. Information collection: At the beginning, without knowing which channels are effective, first go to the Baidu homepage to search for keywords related to your company (brand). Based on the platforms where these keywords appear, go to these platforms to leave traces of your company (brand). 2. Cast a wide net: Generally, you write from the customer's perspective to leave relevant information about your own company (brand). At the beginning, you need to write something on each platform and persist for a few days. 3. Closing the net: After about a week, you will find out which platforms have greater weight, which platforms are more likely to leave traces (and escape the tragedy of being deleted), and which platforms have more stable information (because Baidu will regularly sort the search results). 4. Continuous follow-up: After screening out better platforms, continue to update things on them in the future. This will make the ranking more stable and higher. 5. Recommended platforms: Baidu Knows; Zhihu; recruitment websites (Ganji, 58); Douban (it is best to build a company's official website); forums (Xici, Tianya, Sina); encyclopedias (Hudong Baike, Soso Baike) APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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