Exclusive revelation: new ideas for ASO optimization! Talk about something that’s not allowed to be broadcast on TV!

Hello everyone, today I am still going to talk to you about ASO , mainly some gameplay combined with popular searches. Today we will talk about "things that are not allowed to be broadcast on TV"! I would like to state in advance that this article can only provide ideas. I hope you can research more ways to play based on your own products. You are also welcome to discuss with me (WeChat: appganhuo)~

Gameplay 1: Clone Version

In fact, many people have made many vest versions. Himalaya is a pioneer, with countless vest versions and very strong daily traffic diversion capabilities. But this is not what we are talking about today. For the sake of distinction, let’s call it the “clone version” of the main application.

Since all CPs are doing ASO now, there are some big words that are difficult to optimize. You will find that you have bought a lot of volume but the optimization effect is still not obvious and the ranking cannot be improved. The clone version is mainly used to treat this kind of difficult and complicated problems.

"Clone version" means making a new application that is similar to your current main application, with only slight changes to the LOGO and UI style. However, the app name should directly include the keywords you want to optimize. The subtitle can include your brand name and other keywords you want to optimize. For example:

The popularity of the word "second-hand car" has reached 8199, which is difficult to optimize.

Therefore, some clever CPs made a "clone version". The application name is "Used Cars", but the actual functions are the same as the main version. Then the points wall is used to direct traffic to do ASO, so that higher keyword rankings can be achieved with less volume. At the same time, because the name is consistent with the search keyword, users are more likely to download your app, which can bring more natural traffic and positive promotion.

I haven't personally tested this method, but it is said to be very effective, so you can use it as appropriate.

Method 2: Combine hot topics with hot searches

The Sanlitun incident a while ago made Uniqlo popular . Look, someone used this popular incident to become a hot search, and the hot word was " Uniqlo video ".

It took only three days for the product to reach the 281st place in the overall list, and the number of comments also increased by 95. As of the time of writing, there are already 187 comments, most of which are 5-star positive reviews.

This case shows us how important it is to choose the most popular search terms, right? ! Why do some products attract tens of thousands of views while others have less than 1,000 views within the same 24 hours on the list? This all depends on the combination of word selection and product relevance. If the right words are chosen, it will have a miraculous effect.

Method 3: Take advantage of other people’s hot search traffic

Opportunities always come to those who are prepared. It is found that some CPs are staring at the hot search list every day looking for opportunities. If one of them dominates the hot search list for a long time, then the opportunity has come! If you click on a hot search keyword and only one result is returned, they will add this word to the keywords. When this product is searched hotly again, their own application will appear in the second position, stealing other people's traffic.

We all know that the top three search results will take away 70% to 80% of the traffic, and the second one can also take away a lot of traffic. The most important thing is that you don’t have to spend a penny! To make it easier to understand, let’s also give an example and see who will be the second in a few days, haha~

Gameplay 4: ...

Gameplay 5: ...

There is really no way to describe the rest of the gameplay. If I tell you, many people will probably scold me for breaking industry rules. If any friends are interested, add me on WeChat and we can discuss it in a small circle, hehe.

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