Xiamen SEO Training: What is the trend of SEO optimization? What is the premise for stable ranking?

When doing SEO optimization, you need to constantly grasp the trends of keyword optimization ranking standards in terms of focusing on user experience, being more refined, and related semantic word trends, and you cannot be solidified by existing methods. The following is an introduction to the future development trend of SEO keyword optimization.

What is the trend of SEO optimization? What is the premise for stable ranking?

1. Pay more attention to customer experience

In the process of SEO keyword optimization, more attention must be paid to the user's experience, whether it is the creation of original content or the appearance of keywords, whether it is the publication of external links or the update of website source code, there is only one purpose, that is, to let users see warmth, use peace of mind, think warmly, and say smooth.

2. Be concise and precise

For the search experience on mobile terminals, you will find that when you manually enter keywords, it will be more concise and clear. Then you need to adjust the matching degree of this keyword according to the background traffic monitoring. This is also an area where Baidu search engine needs to continue to improve. The keyword coverage of mobile terminals focuses on more precise words.

3. Semantically related, long-tail keywords

One feeling about the upcoming 5G era is that voice control is completely different from manual search. Its characteristics often result in longer sentences, and the keywords are vague and similar, which tests the semantic relevance and part-of-speech tagging of the search engine. This is where you need to pay attention.

4. Track the total traffic composition of keywords

In SEO, you need to regularly track the traffic structure of website keywords, and then distinguish between mobile and PC. You need to consider the difference between bounce rate and conversion rate. If the PC traffic is small but the conversion rate is high, then it proves that your business is suitable for PC. You need to pay attention to the keywords on PC, not necessarily mobile. On the contrary, you must pay more attention to mobile keywords.

5. Avoid content pages that are too cluttered

For mobile devices, overly complex web pages and excessive language expressions are not conducive to search engine crawling and understanding, so the content must be reduced as much as possible. From the perspective of content operation, this is also a good choice, but to avoid SEO keyword duplication, semantically related words must be used instead.