Game apps on the App Store paid list were punished!

Friends who are familiar with the paid list know that in the past, the top 10 were definitely game applications. As of press time, there is only one mobile game left in the top 5 of the paid list. What is Apple doing?

Although the performance of the App Store has remained unstable recently and the keyword clearing storm has just subsided, such a big change in the paid list has already attracted the attention of game manufacturers.

Let’s compare the obvious gap between the top 20 paid charts yesterday and today!

It can be seen that there is a significant increase in non-game applications in the top 20 , while the applications that topped the list yesterday have dropped in ranking, and many of them can no longer be found in the top 20. It is very obvious that the top five have all fallen, leaving only one game called "Hitman: Sniper". These apps usually rank between 20-50, but suddenly jumped to the top five of the overall (paid) list! ! This is not the most surprising thing.

We found that the photography and video application "Feelca B&W", currently ranked 4th, is even ranked outside the 1,400th place on the paid list at 10.29, which is a huge contrast.

Game apps have long occupied the top of the paid list, and their position is almost difficult to shake. There is such a big change in the top 5 paid charts now. It may be that Apple is stepping up its efforts to crack down on chart manipulation or that Apple is adjusting its algorithm.

Here I suggest that you must make the ASO optimization efforts appropriate and don’t be too greedy. You must master the ASO optimization rhythm. Apple has always had severe penalties for ranking manipulation. At the same time, you must pay attention to changes in the App Store in a timely manner so as to adjust the ASO promotion plan in time to avoid wasting useless work and promotion costs.

We will promptly track and report every abnormal change and latest information on the App Store, and will continue to follow up on subsequent changes.

In addition, it is not just the game apps that have seen significant changes in rankings. We also found that the rankings of e-commerce apps such as Taobao, Tmall , and JD.com, which were at the top of the overall list (free), have dropped significantly.

Taobao's ranking today dropped from 2nd in the overall list to 23rd at the time of writing.

Tmall’s overall ranking dropped from 24th to 75th before press time, a full drop of 50 places.

It is currently Double Eleven , and the number of e-commerce app downloads is definitely more than usual, so the app rankings should have risen. The current large-scale downward trend is really abnormal. If there is any latest development, we will follow up and report it as soon as possible.