If you write the title of your promotional notes on Xiaohongshu like this, your exposure rate will soar!

The shift in group consumption habits from "buy what you need" to "buy what you like" is a big test for Xiaohongshu merchants whose main consumers are young people. For Xiaohongshu Notes, which is a carrier of promotional information, the title is even more critical. After all, the title of a note, as the leading point of the entire information output, bears the important task of catching people's attention and is the prerequisite for achieving conversion. So today, "Tomato Media" will briefly talk to you about how to write titles to more effectively increase the exposure and conversion rate of Xiaohongshu notes.

The role of a note title can be simply understood as follows:

(1) Highlight the note location to attract attention: The title has a striking “locate note location” function, because most young people browse information very quickly. When browsing Xiaohongshu notes, they will only look back to “locate” information when they have screened out useful information. The title can help users quickly locate notes when they look for information after it arouses their interest.

(2) It helps users filter out useful information while filtering out user groups: While users are filtering out useful information, the information is also filtering the users. For example, we usually set keywords in the note title, which helps users and notes to match themselves.

(3) Guide the content and convey the information of the note: The title is an overview and introduction to the content of the note. The title information is the core content of the note.

(4) Guide potential consumers to open the copy content: Only with accurate information guidance and precise note positioning can consumers be effectively attracted to open the note content, thereby improving the conversion rate.

After understanding the functions of titles, how should we write titles to make them more eye-catching and more effective in helping users meet these needs?

1. Add numbers and introduce data

In text titles, numbers are generally more recognizable and more likely to attract attention. Authoritative numbers can take advantage of the herd mentality and provide guidance. After all, for most people, data itself has unique persuasiveness, and few people will screen and verify the authenticity of data information.

2. Title seeks identity

Identity can actually be discussed from two aspects. One is the celebrity effect. If a product is recommended by XX celebrity or is the same product as XX celebrity, it can be spread with the help of fan groups, or directly converted based on the trust in the celebrity himself. Another situation is the general identity introduction, such as: student party XXX, white-collar worker XXX. This also belongs to the sense of identity, which is achieved by relying on the recognition of one's own positioning.

3. Bind to big brands for analogy

Such as: more cost-effective than XX, cheaper version of XXX... First of all, binding with big brands can take advantage of the brand's popularity. On the other hand, if your product image is not clear enough, it will be difficult for people to understand the efficacy and performance of your product through straightforward description alone. Through this type of comparison, people can gain a more intuitive understanding of your product through their understanding of big-name products, which not only increases favorability but also improves conversion rates.

4. Substitution Scene

In fact, most of the products on the Xiaohongshu platform are commonly used daily necessities and are well known to the public. Therefore, blindly praising others will not be effective and will most likely backfire. So we don’t have to say how good life will be with our products. We can also let consumers understand how bad certain scenarios in life will be without your products. This will promote conversions because consumers will be eager to eliminate the discomfort caused by certain scenarios.

5. Add good keywords

Although keywords are mentioned last, they are the most indispensable part. After all, it is tied to the product to be promoted. So no matter what product you are promoting, you need to add keywords when writing the title. This is not only the "core" of a note, but can also effectively increase the exposure rate of notes after similar products are searched. It is a must-have for any promotion model.

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Author: Tomato Studio

Source: Tomato Media Studio