The cost of acquiring customers through Momo information flow advertising in 7 industries including marriage, dating, and games!

Momo is an open location-based mobile social tool. So far, it has been used by more than 300 million users and has 81.1 million monthly active users. Due to the limitations of social circles, dating apps are becoming more and more popular among the public.

Momo - China's leading LBS advertising social platform

Momo——Target Audience

Momo - Fans' Loyalty Activity

The above briefly introduces the basic attributes of Momo. Let’s analyze what kind of advertising is suitable for a social platform? Let’s also take a look at some reference data provided by the service provider:

1. Marriage and love industry

Since Momo is a social platform, its targeting is very precise. It is very suitable for the wedding dress industry and the dating industry to place advertisements on Momo.

2. Games and applications

Most of the users are male, aged between 19 and 30, which is suitable for the promotion of games and applications.

3. Cosmetic surgery industry

70% of Momo users are high-spending people, who have a high demand for beauty and weight loss. If such industries place advertisements on Momo, the effect will be obvious.

4. Physical stores

"Nearby" is a high-frequency demand of users. When holding activities such as the opening of a new store or month-end promotions, you can use Momo marketing to allow nearby users to learn about this information. This model is very suitable for the promotion of physical stores.

Reference data on customer acquisition costs for specific industries provided by operators:

The cost of acquiring customers through franchise: 50-150 yuan;

Loan customer acquisition cost: 80-200 yuan;

Game industry customer acquisition cost Android: 60-180 yuan; IOS: 120-200 yuan;

Semi-permanent customer acquisition cost: 80-180 yuan;

Novel APP customer acquisition cost: 10-40 yuan;

Freckle removal customer acquisition cost: 100-200 yuan;

Acne treatment customer acquisition cost: 28-150 yuan;