Baidu Information Flow Platform Advertising Construction Process Guide

This article will tell you about the process of building Baidu's information flow platform. I hope you can read it carefully!

First, we enter the homepage of Baidu Marketing, where we can see the information flow promotion, and then click to enter~

After entering, you can start creating your plan, click New Plan!

After entering, you can see that there are obvious marketing target options on the homepage, choose according to customer needs!

Let's focus on app promotion . App promotion includes a package for promoting apps. The package supports automatic identification of the package name and package app name. Advertisers do not need to fill them in manually, and the download URL supports a short link format.

Next, we can set up a regular plan, including your budget, promotion date, and promotion period, which are divided into unlimited time and customized. As for the delivery method, there are three types: standard delivery, balanced delivery, and display priority .

Standard: Put ads out as quickly as possible, budget may be used up in a short time

Balanced delivery: Based on traffic fluctuations, budget consumption is kept relatively stable throughout the delivery schedule.

Impression priority: Get as many impressions as possible, which consumes more quickly than standard delivery

After saving the plan settings, you will come to the unit settings, where there are more update points!

1. Promote business

First, choose your promotion business and make a choice based on your business.

2. Traffic selection

Next is the delivery scope, which includes default, Baiqingteng, and custom. Customization also supports a traffic selection of Baidu information flow, Haokan video, Tieba, and Baidu novels within the Baidu traffic range.

3. Directional settings

In the targeting settings, the region can be selected as province or city, and you can also make customized selections under the province or city. Then you can choose gender, age, and interests. There are many categories of interests, so advertisers will be more comfortable with their placements and their display will be more complete.

Next are the intent words, population packages, operating system, and APP behavior. If advanced settings are not necessary, there is generally no need to set them. If necessary, just expand the settings.

4. Place bids

One of the options for placing a bid is here. There is an optimization target and a payment model. Select the landing page to be promoted, and then make your target conversion, whether it is expression or phone call. Choose according to your needs, and then we set a target conversion bid.

Then you can make other configurations, depending on whether you need it. In this way, our unit is built, and then you can customize the unit name, save and continue.

Advertising creative settings:

After saving the unit, we come to the advertising creative setting interface. For promotional creativity, both programmatic and customized are supported.

We choose programmatic creativity! To perform a regular operation, including your brand avatar, you can import the avatar, and then take your name, avatar, including your click monitoring and exposure monitoring URL.

Below is a location to set the ad placement and choose the placement. You can choose unlimited, list page, or details page. Make your choice based on your needs.

Further down is a programmatic setting, where you can also copy an existing idea. As for creative materials, it supports small pictures, large pictures, three fixed pictures, videos, and interactive pictures . It is recommended that you choose any of them, which will increase your exposure.

For creative components , you can choose the component type: not applicable, telephone component, consultation component, and form component.

Creative tools , select Turn on, and the Image Cube will expand your traffic based on the traffic range and materials you have selected.

Finally, submit it for review, and that’s it. Our entire process is complete!

Author: Jianghu Yizhou

Source: Operation Three People (yysrx66)