Baidu bidding ranking, what should we pay attention to in bidding ranking?

Baidu bidding is actually a paid form of bidding to rank your company's keyword first on the homepage, allowing others to click in to consult and make a deal. However, Baidu bidding also has optimization techniques. Some SEM experts can rank very high with very low bids. But there are also some invisible pitfalls waiting for everyone. So what should we pay attention to when doing Baidu bidding ranking? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

Baidu bidding ranking, what should we pay attention to in bidding ranking?

1. Two different things: If there is a big difference between the bids placed by the first and second place, competing for the first place will result in an artificially high bid and higher costs. We recommend strategically selecting bids for keywords at different stages of purchase intent. At the same time, try to write high-quality advertising ideas to attract the attention of target users. In addition, if the company has a smaller investment amount, it can also try to avoid the peak investment period to avoid wasting costs caused by fierce competition.

2. Randomly buying keywords When placing search engine ads, many companies believe that they should choose as many keywords as possible, and then use a strategy of buying all keywords to ensure that every field can be covered. This method and understanding often result in great waste. Many people who are familiar with search engines understand that the reason why search engine advertising is better than other advertising is due to its accuracy. However, this "all-round" approach fundamentally loses its advantages. We learned from some small and medium-sized enterprises that this usually happens because they don’t understand SEM and think they can get away with it while still getting good traffic and exposure. However, according to data released by third-party monitoring agencies, this behavior of "randomly buying keywords" often costs companies a huge economic price. Therefore, we do not recommend this form as it is less efficient for enterprises. It is understood that this kind of full keyword investment situation also often occurs in industries where the rich have no shortage of money and buy a large number of crowd words, such as Taobao.

3. Blindly suppressing competitors. When formulating competitive strategies, many companies often want to suppress their competitors. This idea requires that the company's overall strategy is to surpass the competitor, and the competitor's strategy is very good, and your budget is sufficient. In other words, we should learn from our competitors' good ideas and strategies, taking their essence and discarding their dross. Suppressing competitors as a form of momentum is an option, but if you continue to suppress them blindly when they make mistakes, the consequences will often be more serious than those of your competitors. First of all, it will definitely cause a huge waste of promotion costs, and the reason for this waste is that the company adopts a suppression strategy without analysis. When promotion funds permit and there is a large overlap in target customers, you can adopt a strategy of suppressing competitors, leveraging their wisdom and learning from their strengths to overcome your own weaknesses. However, our advice is that if you adopt this strategy, you must analyze your competitors more. If you find that your competitors have made strategic errors, that is also a good opportunity for you to overtake them. (Reply “competitors” on WeChat to guide you to comprehensively analyze competitors from the aspects of accounts, websites, consulting, market, etc.)

4. Abuse of broad matches: In order to "cast a wide net", some companies choose a large number of broad matches when selecting keyword matching methods, but do not add enough negative words. Because the most obvious feature of broad matching is that it is more uncontrollable. Especially when you don’t have a good grasp of the industry, you cannot accurately know whether the matched search terms are intended. Therefore, before accumulating a large amount of search term data and being unfamiliar with the industry, avoid opening broad matches casually and try to focus on phrase matches first.

How to reduce or avoid these misunderstandings? Using bidding software can effectively avoid these misunderstandings.
Several major advantages of bidding software: 1. Automatic keyword bidding, fast and efficient. 2. Analyze competitors to know yourself and your competitors. 3. Prevent malicious clicks and reduce advertising waste. 4. Keyword recommendation, high-quality keywords save time and effort. 5. Traffic statistics, simple and clear. 6. Comprehensive statistics to optimize decision-making.