The top 10 misunderstandings in Tik Tok operations, have you fallen into them?

Before you started making short videos on TikTok, did you feel that it was very simple? Just posting a video would make it popular and have many people watching it?

After watching other people’s popular videos, can I make a better video than them and also become popular?

I have learned a lot of Tik Tok courses, but after trying it out, I found that it still doesn’t work and I can’t get enough traffic!

Many so-called bigwigs gave advice and said a lot of truths, but in the end it still felt useless?

I updated the video, but it doesn't even have any views, how can it become popular?

When entering a new field, you will encounter various problems. These are also the most common mistakes made by newcomers. It was the same when Lao Xie first started Douyin. He felt it was very simple. It was just making a video. Anyway, he had worked in film and television before, so he would definitely become popular.

but……

TikTok short videos started to become popular in 2018, and in 2019 many large companies and training institutions also developed the TikTok ecosystem. I also attended the World Douyin Business Conference at that time. There are 4,000 to 5,000 people, and many bigwigs share their thoughts on future trends and practices. Those who go there are all interested in Douyin and don’t want to miss the opportunity.

Wherever there are people, there are business opportunities. With the advent of the 5G era, short video self-media is a very promising development trend. With the rise of short videos, Douyin has a huge number of users, and many people have made a lot of money on Douyin. Traditional companies have also begun to slowly enter the short video market.

Many studios have also added corporate short video self-media, Douyin agency operation, Douyin planning, Douyin certification services, Douyin merchants, and Douyin stores. These categories are also the areas that can be developed this year. Everyone can develop it.

Seeing many grassroots starting businesses on Douyin, many people are also slowly entering the market. However, mistakes are made during the operation, or even before the operation. For some things to be done in the early stages, you must investigate and plan them well to achieve twice the result with half the effort and avoid detours. Today I will share with you the top ten mistakes in Douyin operations , which are also the most common mistakes made by novices and newbies.

1. Not knowing the platform rules and not making plans

Every platform has its own rules. Many novices do not understand the rules of the platform before operating, and they upload directly without even understanding the function of each button. Limit traffic, reset, delete videos, and severely block accounts.

The minimum you need to know is what rules the platform has, what is prohibited, what is not allowed to be posted, and what is likely to become popular.

For operations, you must first make a plan. What videos to update, what types to produce, and how to monetize all require a plan. Only with these can you know what to do and how to do it. Don't be blind. The most basic attraction points, hot spots, and monetization paths must be there. The ultimate goal is to monetize.

2. No account maintenance and inactivity

There are various account maintenance techniques, various plans, and the weight of account maintenance. In fact, Douyin is a decentralized platform, and there is no weight at all. It mainly depends on the activity of your account, interactive relationships, and behavioral habit labels.

I often ask myself why my account has no recommendations, why the number of views is so small, and why my fans haven’t increased after so long. I wonder if I am willing to pay attention but still haven’t developed the account. If you are in a hurry to achieve success or just listen to what others say, you will die.

3. Copy

I saw a popular video on a certain platform, downloaded it and uploaded it to TikTok, thinking it would become popular.

Whether it is technical skills, good looks, imitation performances or funny jokes, behind those popular 15-second short videos, the user portraits and user behaviors of fans are completely different from any previous platform. Tik Tok’s backend technology has a deduplication mechanism, and the machine will automatically determine the repetition rate of your video. If the repetition rate reaches a certain percentage, it will be considered as a repetition and will not be recommended.

Some people directly modify the MD5 of the video, which used to be OK, but now it is useless. Tik Tok's system is already very complete.

On Tik Tok, try to make vertical videos. Horizontal videos perform relatively poorly, and if the user experience is not good, there will naturally not be more recommendations. There are two ways of reviewing Douyin: manual review + machine review. After your work is published, it will be reviewed by the official machine to see if it is a copycat. If it is identified, in addition to recommending a few hundred basic plays to you, it will not be pushed to you in the future to get more exposure.

4. Take more photos and send more messages

Boss, look at my Tik Tok, why isn’t it popular? The boss replied, it’s okay, just shoot and post more, there will always be one that will become popular, and then start shooting and posting in various ways. When you find that the video format posted by others is popular, you will imitate it. After posting a few that are not popular, you will change to another format and upload it. If it is not popular, change it again.

Kao, the funniest thing is that many people actually believed it, which is really helpless.

Tik Tok is an algorithm-driven platform. Its recommendation logic is different from that of other platforms. It strengthens personal labels and definitely does not rely on quantity to make up for strategic mistakes.

5. Post to Become Popular

If you are not doing it from a commercial perspective and are just having fun, you can post it casually. However, if you are operating Tik Tok short videos and want to increase followers and realize monetization, there must be rules and operational ideas in it, including the most basic positioning, account avatar, name, signature, music video production, etc.

I always think about making a work popular, and I am so focused on becoming popular that I don’t consider whether the content itself will have baggage, whether it will reach a completion rate or receive reposts, likes, comments, etc. If this video doesn't go viral, change your approach. If it doesn't go viral, keep changing it. As for users, they don't know what you do, so why should they follow you? If they don't follow you, your fans will naturally not increase. Slowly the account will die.

6. Not Standing from the User’s Perspective

Being self-centered, I applied for an account and posted whatever I wanted without paying attention to or caring whether users liked the posts or not. I also added a lot of high-end special effects, but there were still no views.

Posting random works will affect the rating of your account and may also lead to the decommissioning of your account. Don’t post works casually on a new account. First think about what you want to update and what the purpose is, and then maintain the account and post works in a targeted manner. When we operate Douyin, we must have user thinking and consider from the user's perspective what kind of works they would be willing to watch. The clearer the questions are, the more loyal the fans will be, and the higher the conversion rate and attention rate will be.

7. Long Video

Many people think that it is better to post long videos, and that nothing can be produced in 15 seconds, but they do not take the completion rate into consideration. The completion rate is also what is more important in the algorithm of Tik Tok. It determines how many people watch your work and how they watch it. The completion rate will be used to evaluate the quality and preference of your work.

What is the completion rate? If the content of a work is 15 seconds, it takes users 15 seconds to finish watching it. This is the completion rate. If your video is 1 minute long, it takes 1 minute to finish watching it. If users swipe away before finishing watching it, then it will be judged that your video is not liked by users.

Therefore, it is not recommended that you consider long videos, which is also a pitfall for novices who do not understand the operating rules of Tik Tok. Tik Tok focuses on the completion rate, not the length of the video.

8. The equipment is not good

I often ask my friends to shoot videos, but they say it’s not possible at first because they need very good equipment to make videos, but they don’t have the money to buy them. What if the videos they shoot don’t make money? All my videos are shot with a mobile phone, Apple XR. There are many editing software on the mobile app, which are also very easy to use. You can do it all with a mobile phone. The most important thing is the content of the video itself.

Even if you use very good equipment, if the video has no climax, no one will pay attention to you. The hottest point of a video is only 2-5 seconds. If there is no hot point and it cannot attract people, they will swipe away. Users only care about the most popular point, the most heart-moving point, the most memorable point, and the point that can best trigger people's G-spot.

9. Increase the number of followers

Whether in WeChat groups or other platforms, you can see that Douyin is increasing its fans and volume. They will tell you that they can help you become popular and increase your fans. This way, more of your Douyin works can become popular and more fans will follow you. People who don’t understand will do it and let others increase their fans and likes. What happens next? This account is basically dead, with no views or likes at all.

There is no point or value in increasing followers on Douyin, because Douyin's recommendation algorithm is not based on how many followers you have, but is based on a ratio. When you have an updated work, a batch will be recommended first, and after reaching a certain completion rate, the next batch will be recommended. Then the platform will increase the exposure rate and show it to more people. If your account is full of zombie fans and there is no playback, then can your work still be recommended and exposed?

Moreover, the background mechanism of Douyin may detect your account, and either limit your traffic or directly block your account in serious cases, so it is recommended that you do not do it.

10. Don’t learn and explore on your own

When starting an Internet business, the most frightening thing is to figure it out on your own. It's not a matter of money, but a matter of time. It may take you several months to figure it out on your own, but the platform has changed its rules many times during this time, and there are many detours on the road of figuring it out on your own. So it is recommended to learn and ask others for advice, so that you can avoid many detours, master the most basic knowledge in short videos, and get started quickly. Making money is the point.

Many people would say that they went to become apprentices but were still deceived. It depends on what their starting point is. There are also many newbies who come to Lao Xie and say that they were defrauded of thousands of dollars again. I would say that there are reasons for being deceived. If you are greedy and like to take shortcuts and try to get something by chance, you will definitely be easily deceived. You must be down-to-earth and realistic and stop dreaming.

Related reading:

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2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

Author: Xie Yinlong

Source: Xie Yinlong (yinlong89)