Shouguang SEO training: SEO optimization ranking can't go up? Do you understand these contents?

How to improve website SEO to improve the ranking? With the gradual improvement of search engine optimization algorithms, I believe everyone has this feeling. At present, website SEO optimization is becoming more and more difficult. In the past, external links could rank, but now the focus on high-quality content and external links will often lead to this situation. I have produced original content and high quality links. Why is the ranking effect still not ideal? The following is a summary of the opinions and suggestions of Dongguan SEO website SEO network optimization company.

SEO optimization ranking is not going up? Do you understand all these contents?

1. Be the first to understand the content that search engines like

Many people pay attention to the fact that search engines like original content. It's not a difficult problem, but there are some difficulties. In fact, the content that search engines like is the content that users like. Originality is not the first criterion of distinction. for example. Users currently like to buy pork content. Now you have conducted an original search for pork content, and the search engine has given it a high rating; if you create an article about beef, even if it includes the search engine, it will not be displayed behind the user who wants to see pork. Therefore, content that users like is content that search engines like, which brings us to the next question.

2. What kind of content do users like?

In fact, what content users like can be analyzed based on a series of data. There is no need to impose one's own subjective consciousness. The analysis can be done as soon as possible. Data is the key indicator that reflects the real needs of users. Just like a girl who likes you, she will not just say I like you, but ask you for feedback through a series of feedback. Whoever can meet her needs at this time can report her beauty.

Taking the search index as an example, the content that users like is definitely the content required by the search. If they don't search, why would you like it? However, search indexes also have the problem of brushing data, and can be combined with other methods. This is why qualified editing must understand statistics rather than cover up and invent. To put it simply, the more content a user searches for, the more content the user likes.

3. Upgrade initial SEO boost

Many people's initial purpose of upgrading is mainly for ranking, and they regard the initial upgrading as a daily routine, thus ignoring the original intention of users and search engines. This is why the initial rankings are not ideal every day. The solution has already been mentioned, do a good job of user needs analysis report.

4. The website itself

In many cases, our method works without much difficulty, but it still has no effect. It's because of the website itself. This could be because the server is poorly configured, or because it has been hacked, or because the website program is difficult. It is identified by search engines. For example, a friend who has been looking for a website to analyze the SEO network optimization company's website has no problem in actual operation, but the program he uses is still the dynamic relative path of asp, which is relatively weak.

Therefore, if you feel that there is nothing wrong with your business, you need to find the reason on your website.

5. Too many low-quality external links

At this stage, the improvement of external links is also very important. From the previous quantity level to the current quality level, website managers should pay attention to the quality of external links. A hundred ordinary external links cannot compete with high-quality external links. Ten thousand spam links are more negative than external links, so don't use any mass mailing software to send them, it's not worth it.