Introduction to creative types of 360 search advertising promotion!

What is creativity?

Creativity refers to the promotional content displayed to netizens when their search triggers your promotion results, including title, description, access URL and display URL. Keywords can help you locate potential customers, while creativity can help you attract potential customers. Excellent creativity can make your promotion results stand out from many results, attract potential customers to visit your website, and further understand the products/services you provide based on browsing the website, and then take conversion actions, such as registration, online order submission, telephone consultation, door-to-door visit, etc. The quality of your creative will greatly affect the click-through rate of your keywords, and further affect your promotion costs and results through quality. ”

What types of creativity are there?

Currently, text and picture creativity are supported, and more creative styles will be provided in the future.

What are the limits on character length for creativity?

The title of the search promotion creative cannot exceed 50 characters, and the description cannot exceed 80 characters (one Chinese character represents two characters).

What are wildcards?

"Wildcards can help you insert different keywords into search promotion creatives, and achieve the pairing of multiple keywords with multiple groups of creatives. When the creative with wildcards inserted is displayed, it will be displayed in the form of the triggered keyword replacing the wildcard. For you, using wildcards to attract netizens' attention may bring higher click-through rates. In addition, using wildcards can also help enhance the relevance between netizens' search terms, keywords and creatives, which means improved quality, which in turn means reduced promotion costs and higher return on investment."

What is Creative Red?

During search promotion, when netizens search for keywords and show corresponding creativity, some text in the title and description will be displayed in red font, and the red font represents the creativity. Including automatic red and artificial red:

Automatically go red: When the words in the creative are consistent with or synonymous with the search words of netizens, they will automatically go red;

If the creative title or description contains a domestic place name (provincial or municipal level), when the netizen's search term does not contain the place name, but the netizen's location (based on the IP address identified by the system mechanism) is included in the jurisdiction of the above-mentioned place name, the place name will appear in red.

Artificial red: After adding a wildcard to the creative, the wildcard position will appear red.

How many creative ideas can I add to my promotion group?

You can add up to 50 creatives under each promotion group.

Why add multiple creatives to one promotion group?

Adding multiple creatives to a promotion group can show different selling points of the product. Creative ideas, especially standard creative ideas, need to be carefully refined, and the product features you want to show to netizens must be diverse. For example, for the "flower express" business, your advantage may be fast delivery service, better service quality in Beijing, or rich variety of flowers, so it is necessary for you to add multiple creatives to the same promotion group, highlight different product selling points, or try different expression styles.

Why add multiple creatives to one promotion group?

Adding multiple creatives to a promotion group can show different selling points of the product. Creative ideas, especially standard creative ideas, need to be carefully refined, and the product features you want to show to netizens must be diverse. For example, for the "flower express" business, your advantage may be fast delivery service, better service quality in Beijing, or rich variety of flowers, so it is necessary for you to add multiple creatives to the same promotion group, highlight different product selling points, or try different expression styles.

Do multiple creatives have the same chance of being shown?

The display probability of each creative is the same in the absence of influencing factors. However, the system will give greater display probability to creatives that are more relevant to search terms and keywords, have better performance, and are more recognized by netizens, thereby automatically optimizing the promotion effect.

How to measure the relevance of creative and search terms?

1) The information of the search term should be reflected as completely as possible in the creative idea. For example: When searching for "Beijing flower delivery", the relevance of the creative "Beijing flower delivery" appears > the relevance of the creative "flower delivery".

2) Information not related to the search term does not appear in the creative. For example: When searching for "Beijing flower delivery", the creative only shows the relevance of "flower delivery" > the creative shows the relevance of "Shanghai flower delivery".

Is the creative preview the actual display effect of the creative?

If you select the exact match mode for your keywords, the creative preview effect is the actual online display effect. If you have selected phrase match or broad match mode for your keywords, since the search terms that trigger the promotion results are varied, the red effect in the creative will depend on the match with the search terms, so the preview effect is not the final online display effect.

360 search advertising promotion daily budget modification settings!

Questions about setting bids for 360 search advertising promotion!

360 Search Ads Promotion Keyword Adding and Setting Guide!

360 search advertising promotion, introduction to precise keyword matching method!

360 search advertising promotion, keyword quality optimization skills!

Introduction to creative types of 360 search advertising promotion!

360 search advertising promotion URL setting optimization tips!

What are the things to note when submitting promotional materials for 360 advertising, and how long does it take for creative review?

360 search advertising promotion Fengwu creative style introduction!

How will 360 search advertising promotion information be displayed and what are the conditions for displaying it?

360 advertising promotion costs, billing methods, and click prices!

What are invalid clicks in 360 search advertising promotions? How does the system determine invalid clicks?