How can Kuaishou promote works for free and make them popular? What are the specific operation methods?

This article mainly introduces how to promote works on Kuaishou for free and make them popular, and provides relevant information on the specific operating methods. The article introduces the price and methods of Kuaishou promotion in great detail. The editor thinks it is of great reference value. Friends in need can read and learn from it.

The emergence of Kuaishou short videos is exactly the general trend. In just a few years of development, it has accumulated 800 million registered users, with daily active users reaching 200 million. Such a large user base and active users, coupled with the diversity of advertising content on the Kuaishou platform, naturally attracted the favor of a large number of advertisers. So how do you charge for promoting works on Kuaishou short videos? How does it work specifically?

How much does it cost to promote a work on Kuaishou?

There are two main ways to promote works on Kuaishou, and the charges for the two different methods are also different.

The promotion fees for Kuaishou works are as follows:

1. Use Kuaishou promotion function to promote your works

Kuaishou promotion backend provides users with a paid channel for work promotion. Through the work promotion function, you can promote your work and obtain traffic. It is divided into two types: quick work promotion and precise promotion. The specific Kuaishou charging standards are as follows:

(1) Quick promotion of works

It is divided into three levels: 6 yuan for a smart promotion with at least 500 impressions; 12 yuan for a smart promotion with at least 1,200 impressions; and 18 yuan for a smart promotion with 1,500 impressions.

(2) Targeted Promotion

Precision promotion can be chosen in two ways: promoting to more people or promoting to fans. You can set the characteristics of the target audience, delivery duration, delivery page and delivery amount. The delivery amount can be selected from 800 yuan, 1600 yuan, 2400 yuan, 4000 yuan and 8000 yuan. Of course, it can also be customized. The higher the investment amount, the greater the impression volume you will get.

2. Promote your work through advertising cooperation

Advertisers can contact Kuaishou for advertising cooperation, promote their works through advertising, and obtain traffic. Kuaishou’s advertising billing methods mainly include CPC and CPM.

(1) CPC: refers to pay-per-click. The advertiser is charged when the ad is clicked by a user. If the same user clicks the ad repeatedly within 20 minutes, only one click is counted.

(2) CPM: refers to payment per thousand impressions, where the advertiser is charged when the ad is displayed one thousand times.

Advertisers can make bids based on their own circumstances and the recommendations of the Kuaishou platform. Kuaishou's CPC price is as low as 0.1 yuan per time, and CPM is as low as 15 yuan per thousand times.

How to promote works on Kuaishou?

1. Choose to use the Kuaishou promotion function

Log in to the Kuaishou platform, click the "three horizontal lines" button in the upper left corner of the video playback page, select "Settings" on the pop-up menu bar, enter the Kuaishou settings page, select "Work Promotion", and finally choose quick promotion or precise promotion according to your own promotion needs.

2. Choose Kuaishou advertising cooperation

Enter "Kuaishou advertising cooperation" on the Baidu homepage, click the first item on the result page to enter the Kuaishou advertising management platform page, fill in the contact information, open an advertising account, and then pre-recharge the advertising. Once the recharge is successful, you can start placing advertisements.

3. The difference between the two methods

(1) The work promotion method can only help advertisers promote their Kuaishou accounts or work videos, and is mainly aimed at accumulating the number of Kuaishou fans.

(2) Advertising cooperation can be used to operate accounts. Various advertising formats can allow advertising content to reach more users. The pay-per-performance charging model can reduce advertising budgets and improve conversion effects. However, choosing the "advertising cooperation" method requires a high level of professionalism from advertisers. Without novel advertising ideas, it is difficult to attract user clicks, and without the ability to analyze background data, it is easy for advertising to lack targeting.

Kuaishou’s built-in “work promotion” is aimed at personal account promotion, while Kuaishou advertising is aimed at corporate marketing. If a company has no experience in advertising on Kuaishou, it may wish to contact Kuaishou’s advertising agency.

This concludes this article about how to promote works on Kuaishou for free and make them popular, as well as the specific methods of operation. For more relevant content on Kuaishou’s free promotion of works, please search for Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!