How to avoid invalid clicks in bidding advertising and SEM delivery?

In Internet advertising, paid-per-click advertising has become the mainstream payment method. This method makes many companies feel that their money has been spent, but there is no obvious improvement in their business, and there are many invalid clicks. So how to avoid invalid clicks when delivering SEM? How to avoid invalid clicks in bidding advertising and SEM delivery? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

In SEM promotion, creativity has great value. Creative description directly affects whether customers can notice our website. Creative description should be attractive and catch the customer's attention at once. In the bidding background of major search engines, creativity has a separate value to describe and indicate the quality of creativity, that is, the degree of creativity.

The red frame is the creativity:

2. Position of advertisements <br /> Many companies think that since it is a ranking, wouldn’t it be better to be ranked first? Advertisements can bring high click-through rates, but the transaction rate is not so obvious. The reason is that people habitually click on the first website, take a look, exit and then look at the second advertisement. It’s just like when we go shopping on the street. After entering the first store, most of us come out empty-handed and then go to the second store to have a good look! The mentality of comparing prices from different stores exists not only in real life, but also online. The most ideal position is the third or fourth place, so that customers have a clear idea of ​​what they want, and after comparing them, they will have almost finished their comparison and will make a purchasing decision quickly.

3. Avoid clicks on search information

There is so much information on the Internet that many salespeople, especially telephone salespeople, will search the Yellow Pages of various companies on the Internet to obtain the information they want. For example, if you are in the heating business and I am a salesperson, I need information about the heating company, which means phone number, company name, address, etc. Then I search for keywords online and your ad will appear. Then I click on it and you will naturally be charged. Isn't this an invalid click? Go to your own phone and block the click directly from the outside. Just give them the phone they want. Isn't that a malicious click?

It has to be said that in many cases, malicious competition caused by malicious clicks has brought great losses to many companies. In SEM delivery, malicious clicks between peers are common. You should know that the bid for some keywords is as high as one hundred yuan, and it will be gone with one click. Who can withstand the click exclusion? Through this function, you can block the IP of related opponents or block the IP with multiple invalid clicks.

The above are methods to prevent invalid clicks. To determine whether it is an invalid click, detailed data support is required. Therefore, SEM delivery staff must always keep an eye on relevant data.